Residence Inn by Marriott
Franchise research report · reviewed 2026 disclosure data
Researching Residence Inn by Marriott franchise opportunities? Every figure below is cited to the FDD.
- Headquarters
- Bethesda, MD United States Source: franchise.org
Outdoor Collection by Marriott Bonvoy & Postcard Cabins franchise offers unique glamping and outdoor hospitality experiences under the trusted Marriott brand, f
Headline figures
Quick facts
- How much does it cost to open a Residence Inn by Marriott franchise?
- The Residence Inn by Marriott Franchise Disclosure Document reports separate estimated initial investments by format: $15,396,510–$45,474,010 for total initial investment — 80–110 rooms/suites (2026 FDD, Item 7, PDF p. 66); $22,085,110–$45,474,010 for total initial investment — 120–150 rooms/suites (2026 FDD, Item 7, PDF p. 66). These formats are not combined. Each is the franchisor's disclosed estimate, not a quote. Details
- What is the Residence Inn by Marriott initial franchise fee?
- The disclosed initial franchise fee for a standard single unit is $6 (2026 FDD, Item 5, PDF p. 38). Other fee options (for example multi-unit or conversion) are listed separately in the report. Details
- Does Residence Inn by Marriott disclose financial performance (Item 19)?
- Yes. The Residence Inn by Marriott FDD includes an Item 19 financial performance representation (2026 FDD, Item 19, PDF p. 117). Figures apply only to the locations and period each one covers. Details
- How many Residence Inn by Marriott locations are there?
- The FDD reports 1,640 outlets at the end of 2025 (2026 FDD, Item 20, PDF p. 123). Existing locations do not indicate territory availability. Details
From reviewed FDD figures only. Not a recommendation or projection.
What the disclosures show
- 1The 2026 FDD (Item 7) estimates opening costs separately by format: $15,396,510 – $45,474,010 (Total initial investment — 80–110 rooms/suites); $22,085,110 – $45,474,010 (Total initial investment — 120–150 rooms/suites); several initial fee options apply.
- 2Item 19 covers 6 separate groups: other measures for 752 Franchised locations; other measures for 770 Franchised locations; other measures for 196 Franchised locations; other measures for 754 Franchised locations; other measures and revenue for 754 Franchised locations; other measures for 754 Franchised locations. They are not combined.
- 3Outlets grew by 42 in 2025, to 1,640 (Systemwide: United States and Canada, as labeled in the FDD, Item 20).
From reviewed FDD figures only. Not a recommendation or projection.
Costs · Items 5–7
What does it cost to open?
Estimated opening costs and the fees payable to the franchisor.
Startup Investment — Item 7
Range across 2 single-unit formats
2026 FDD · Item 7
Formats disclosed in Item 7 (2)
Each format has its own total. The total depends on the format you choose.
- 80–110 rooms/suitesPDF p. 66$15,396,510 – $45,474,010
- 120–150 rooms/suitesPDF p. 66$22,085,110 – $45,474,010
Standard single-unit franchise fee
2026 FDD · Item 5 · PDF p. 38
Discounted and multi-unit options are separate; see all fees.
Ongoing Fees — Item 6
Selected recurring charges; payment bases and conditions remain attached to each fee.
175 reported fees, each with its payment basis, are listed below; they haven't been sorted into recurring, initial and occasional groups yet.
Financial Performance — Item 19
What results are disclosed—and for which locations?
6 separate populations, shown apart. Revenue is not owner income.
Locations counted: not stated in the reviewed record
Other measures · 752 locations
- Who is counted
- STR Included (at least two years)
- Period
- RevPAR index
- Excluded
- Conditions exclude previous-two-year rooms renovation taking >=5% rooms out of service, public-space renovation causing >=5% revenue displacement, or expansion increasing revenues >=5%; required operating history applies.
- Method
- STR data unaudited/unverified; Canadian results translated monthly at Treasury rate second-to-last day; missing-report days excluded. Aggregate ADR is sales/rooms sold, occupancy rooms sold/available, RevPAR sales/available rooms; per-hotel means average reported days. Reservations/loyalty from Marriott databases, not STR; cancelled bookings included; excludes taxes and direct-property/group/area-sales bookings. Included hotels may exceed STR hotels due STR competitive-set minimum reporting.
Locations counted: not stated in the reviewed record
Other measures · 770 locations
- Who is counted
- 1-Year Comp
- Period
- Mean RevPAR
- Excluded
- Conditions exclude previous-two-year rooms renovation taking >=5% rooms out of service, public-space renovation causing >=5% revenue displacement, or expansion increasing revenues >=5%; required operating history applies.
- Method
- STR data unaudited/unverified; Canadian results translated monthly at Treasury rate second-to-last day; missing-report days excluded. Aggregate ADR is sales/rooms sold, occupancy rooms sold/available, RevPAR sales/available rooms; per-hotel means average reported days. Reservations/loyalty from Marriott databases, not STR; cancelled bookings included; excludes taxes and direct-property/group/area-sales bookings. Included hotels may exceed STR hotels due STR competitive-set minimum reporting.
Locations counted: not stated in the reviewed record
Other measures · 196 locations
- Who is counted
- New Generation (ninth-generation-or-later design STR Included)
- Period
- Occupancy met mean share
- Excluded
- Conditions exclude previous-two-year rooms renovation taking >=5% rooms out of service, public-space renovation causing >=5% revenue displacement, or expansion increasing revenues >=5%; required operating history applies.
- Method
- STR data unaudited/unverified; Canadian results translated monthly at Treasury rate second-to-last day; missing-report days excluded. Aggregate ADR is sales/rooms sold, occupancy rooms sold/available, RevPAR sales/available rooms; per-hotel means average reported days. Reservations/loyalty from Marriott databases, not STR; cancelled bookings included; excludes taxes and direct-property/group/area-sales bookings. Included hotels may exceed STR hotels due STR competitive-set minimum reporting. Source196sample vs297metoccupancy preserved.
Locations counted: not stated in the reviewed record
Other measures · 754 locations
- Who is counted
- Included loyalty paid nights
- Period
- Hotels meeting daily spend mean
- Excluded
- Conditions exclude previous-two-year rooms renovation taking >=5% rooms out of service, public-space renovation causing >=5% revenue displacement, or expansion increasing revenues >=5%; required operating history applies.
- Method
- STR data unaudited/unverified; Canadian results translated monthly at Treasury rate second-to-last day; missing-report days excluded. Aggregate ADR is sales/rooms sold, occupancy rooms sold/available, RevPAR sales/available rooms; per-hotel means average reported days. Reservations/loyalty from Marriott databases, not STR; cancelled bookings included; excludes taxes and direct-property/group/area-sales bookings. Included hotels may exceed STR hotels due STR competitive-set minimum reporting. Paid stays earn points; excludes redeemed stays, non-award group, OTA, wholesale and crew; spend excludes taxes/tips.
Locations counted: not stated in the reviewed record
Revenue and other measures · 754 locations
- Who is counted
- Included (at least two years)
- Period
- Share meeting revenue mean
- Excluded
- Conditions exclude previous-two-year rooms renovation taking >=5% rooms out of service, public-space renovation causing >=5% revenue displacement, or expansion increasing revenues >=5%; required operating history applies.
- Method
- STR data unaudited/unverified; Canadian results translated monthly at Treasury rate second-to-last day; missing-report days excluded. Aggregate ADR is sales/rooms sold, occupancy rooms sold/available, RevPAR sales/available rooms; per-hotel means average reported days. Reservations/loyalty from Marriott databases, not STR; cancelled bookings included; excludes taxes and direct-property/group/area-sales bookings. Included hotels may exceed STR hotels due STR competitive-set minimum reporting.
Locations counted: not stated in the reviewed record
Other measures · 754 locations
- Who is counted
- Included loyalty occupancy
- Period
- Mean loyalty occupancy contribution
- Excluded
- Conditions exclude previous-two-year rooms renovation taking >=5% rooms out of service, public-space renovation causing >=5% revenue displacement, or expansion increasing revenues >=5%; required operating history applies.
- Method
- STR data unaudited/unverified; Canadian results translated monthly at Treasury rate second-to-last day; missing-report days excluded. Aggregate ADR is sales/rooms sold, occupancy rooms sold/available, RevPAR sales/available rooms; per-hotel means average reported days. Reservations/loyalty from Marriott databases, not STR; cancelled bookings included; excludes taxes and direct-property/group/area-sales bookings. Included hotels may exceed STR hotels due STR competitive-set minimum reporting. Source first includes paid+redeemed nights, later excludes redeemed; retained. Excludes non-award groups/OTA/wholesale/crew.
These groups are never combined.
Outlet Changes — Item 20
How has the outlet count changed?
Systemwide: United States and Canada, as labeled in the FDD · counts as of 2025 of each year.
2026 FDD · Item 20 · PDF p. 123
Net +66 outlets, 2023–2025
Year-end counts reported in Item 20. The scale starts at zero, so the line looks nearly flat; the labels between the dots show each year's change. Openings and closures for 2025 haven't been pulled from the Item 20 tables yet, so no turnover or churn is shown.
Questions to investigate
Prompts based on what this brand's reviewed disclosures do and don't show — not conclusions. Join free as a member to save questions to your research.
For the franchisor
Which line items in the 2026 Item 7 estimate ($15,396,510 – $45,474,010) vary most by market, and why?
Which initial fee option would apply to my situation, and what conditions or discounts affect it?
Which locations are included in the Item 19 figures, and which were excluded?
Reported units went from 1,598 to 1,640 in 2025. How many new units opened, closed or changed hands?
Is a territory available in my area, and how is it defined in my agreement?
For current and former owners
How did your actual startup costs and timeline compare with the Item 7 estimate?
How many hours a week do you work in the business, and in what role?
How do your results compare with the Item 19 figures, and what explains the difference?
What support from the franchisor has been most and least useful?
For your advisors
Ask a franchise attorney to review the territory, renewal, transfer and termination terms.
Ask an accountant to build a cash-flow plan using your own assumptions, not the franchisor's.
Sources & vintage history
Every displayed fact is retained with its disclosure vintage, item, page, and reviewed status. Prior vintages remain on file rather than being overwritten.
Citations (2026 FDD)
- [1]Standard initial franchise fee — Item 5 · PDF p. 38
- [2]Item 19 — Locations counted not stated in the reviewed record — STR Included (at least two years) · PDF p. 117; PDF p. 118
- [3]Item 19 — Locations counted not stated in the reviewed record — 1-Year Comp · PDF p. 118
- [4]Item 19 — Locations counted not stated in the reviewed record — New Generation (ninth-generation-or-later design STR Included) · PDF p. 118
- [5]Item 19 — Locations counted not stated in the reviewed record — Included loyalty paid nights · PDF p. 120
- [6]Item 19 — Locations counted not stated in the reviewed record — Included (at least two years) · PDF p. 119; PDF p. 120
- [7]Item 19 — Locations counted not stated in the reviewed record — Included loyalty occupancy · PDF p. 121
- [8]Outlet counts — Item 20, Table 1 · PDF p. 123
"PDF p." is the page in the PDF file; "printed p." is the number printed on the FDD page. Source document: FDD
Territory & operations
1,097 addresses in Franopolis's imported location list. Coverage may differ from Item 20 outlet counts.
These are contract disclosures, not confirmation that any territory is currently available.
Legal & agreement
Franchisor financial statements
| Fiscal year | Measure | Reported value |
|---|---|---|
| 2025 | total assets | $582,261 |
| 2025 | accounts payableMore than one value recorded for this year — open the FDD source before comparing | $1,930 |
| 2025 | deferred income - current portion | $2,603 |
| 2025 | total current liabilities | $4,533 |
| 2025 | deferred income - non current portion | $32,360 |
| 2025 | total liabilities | $36,893 |
| 2025 | total member's equity | $545,368 |
| 2025 | franchise fees | $95,027 |
| 2025 | licensing fees and other revenue | $2,989 |
| 2025 | contract investment amortization | -$1,417 |
| 2025 | cost reimbursement revenue | $50,883 |
| 2025 | related party royalty expense | $40,213 |
| 2025 | amortization and depreciation expense | $70 |
| 2025 | general, administrative, and other | $633 |
| 2025 | reimbursed expenses | $50,944 |
| 2025 | operating income | $55,622 |
| 2025 | due from related parties | -$74,433 |
| 2025 | accounts payableMore than one value recorded for this year — open the FDD source before comparing | $963 |
| 2025 | contract acquisition costs | -$21,956 |
| 2025 | total revenues | $147,482 |
| 2025 | total operating costs and expenses | $91,860 |
| 2025 | accrued interest receivable | -$413 |
| 2025 | total current assets | $22,151 |
| 2025 | intangible assets, net | $42,106 |
| 2025 | current year earnings | $79,457 |
| 2025 | due from related parties, net | $518,004 |
| 2025 | retained earnings | $453,064 |
| 2025 | accounts receivable, net | $22,151 |
| 2025 | note receivable and accrued interest from member | -$7,153 |
| 2025 | membership interest | $20,000 |
| 2025 | gross fee revenue | $98,016 |
| 2025 | net fee revenues | $96,599 |
| 2025 | interest income | $23,835 |
| 2025 | deferred income | $25,174 |
| 2025 | net income | $79,457 |
| 2025 | interest receivable | -$413 |
| 2025 | amortization, depreciation and other | $1,487 |
| 2025 | accounts receivable | -$10,279 |
| 2024 | accounts receivable, net | $11,872 |
| 2024 | accounts payableMore than one value recorded for this year — open the FDD source before comparing | $967 |
| 2024 | total current liabilities | $2,708 |
| 2024 | deferred income - non current portion | $8,048 |
| 2024 | total liabilities | $10,756 |
| 2024 | current year earnings | $63,830 |
| 2024 | total member's equity | $466,324 |
| 2024 | franchise fees | $69,954 |
| 2024 | licensing fees and other revenue | $2,026 |
| 2024 | gross fee revenue | $71,980 |
| 2024 | contract investment amortization | -$1,203 |
| 2024 | net fee revenues | $70,777 |
| 2024 | cost reimbursement revenue | $32,491 |
| 2024 | related party royalty expense | $26,728 |
| 2024 | amortization and depreciation expense | $67 |
| 2024 | reimbursed expenses | $32,582 |
| 2024 | due from related parties | -$66,581 |
| 2024 | accounts payableMore than one value recorded for this year — open the FDD source before comparing | -$45 |
| 2024 | contract acquisition costs | -$67 |
| 2024 | interest receivable | -$427 |
| 2024 | total revenues | $103,268 |
| 2024 | accrued interest receivable | -$427 |
| 2024 | due from related parties, net | $443,571 |
| 2024 | total assets | $477,080 |
| 2024 | deferred income - current portion | $1,741 |
| 2024 | total current assets | $11,872 |
| 2024 | intangible assets, net | $21,637 |
| 2024 | membership interest | $20,000 |
| 2024 | retained earnings | $389,234 |
| 2024 | operating income | $41,474 |
| 2024 | note receivable and accrued interest from member | -$6,740 |
| 2024 | general, administrative, and other | $2,417 |
| 2024 | interest income | $22,356 |
| 2024 | net income | $63,830 |
| 2024 | deferred income | $4,010 |
| 2024 | total operating costs and expenses | $61,794 |
| 2024 | amortization, depreciation and other | $1,270 |
| 2024 | accounts receivable | -$1,990 |
| 2023 | franchise fees | $71,032 |
| 2023 | licensing fees and other revenue | $2,124 |
| 2023 | contract investment amortization | -$1,225 |
| 2023 | net fee revenues | $71,931 |
| 2023 | related party royalty expense | $26,748 |
| 2023 | general, administrative, and other | $1,470 |
| 2023 | reimbursed expenses | $22,486 |
| 2023 | operating income | $43,646 |
| 2023 | accounts receivable | -$1,196 |
| 2023 | due from related parties | -$61,623 |
| 2023 | accounts payable | -$1,221 |
| 2023 | deferred income | -$1,506 |
| 2023 | contract acquisition costs | $511 |
| 2023 | interest receivable | -$414 |
| 2023 | total revenues | $94,417 |
| 2023 | balance as of december 31, 2023More than one value recorded for this year — open the FDD source before comparing | $20,000 |
| 2023 | balance as of december 31, 2023More than one value recorded for this year — open the FDD source before comparing | -$6,313 |
| 2023 | balance as of december 31, 2023More than one value recorded for this year — open the FDD source before comparing | $389,234 |
| 2023 | balance as of december 31, 2023More than one value recorded for this year — open the FDD source before comparing | $402,921 |
| 2023 | gross fee revenue | $73,156 |
| 2023 | amortization and depreciation expense | $67 |
| 2023 | interest income | $20,511 |
| 2023 | cost reimbursement revenue | $22,486 |
| 2023 | net income | $64,157 |
| 2023 | accrued interest receivable | -$414 |
| 2023 | amortization, depreciation and other | $1,292 |
| 2023 | total operating costs and expenses | $50,771 |
| 2022 | balance as of december 31, 2022More than one value recorded for this year — open the FDD source before comparing | $20,000 |
| 2022 | balance as of december 31, 2022More than one value recorded for this year — open the FDD source before comparing | -$5,899 |
| 2022 | balance as of december 31, 2022More than one value recorded for this year — open the FDD source before comparing | $325,077 |
| 2022 | balance as of december 31, 2022More than one value recorded for this year — open the FDD source before comparing | $339,178 |
These figures describe the franchisor company, not individual franchise locations.
SBA-backed loans to franchisees
Loading…
Source: U.S. Small Business Administration 7(a) & 504 FOIA data. Loan volume is not a measure of franchisee success.
At a glance
Business history
Not reviewed
Owner participation
Not reviewed
Territory language
Litigation disclosure
Not reviewed
Bankruptcy disclosure
Not reviewed
Agreement term
Not reviewed
Reader notes on wording
Our automated check found that these summaries may not match the FDD's exact wording. Read the FDD excerpt itself; it is the authoritative text. Core cost, fee, Item 19 and outlet figures are not affected.
Item 19 · PDF p. 121 · 2026 FDD
Our summary: Included loyalty occupancy — Mean loyalty occupancy contribution
“Average Marriott Bonvoy Contribution to 2025 Room Nights and Occupancy Average Number of Member Room Nights per Hotel 23,000 Average Annual Loyalty Program Contribution to Occupancy 71.3% Of the 754 Included Hotels, 326 hotels or 43.2% met or exceeded the average number of member room nights per hotel of 23,000; and 403 hotels or 53.4% met or exceeded the average loyalty program contribution to occupancy of 71.3%. The median number of member room nights was 22,000; and the median annual loyalty program contribution to occupancy was 71.9%. ”
Note: PDF page 121 first says the member room-night and occupancy figures include paid and redeemed nights, then says these figures exclude redeemed nights. This unreconciled methodology conflict affects the 71.3% average loyalty contribution to occupancy.
Item 19 · PDF p. 120 · 2026 FDD
Our summary: Included (at least two years) — Marriott.com hotels meeting mean
“During 2025, of the 754 Included Hotels, 371 hotels or Residence Inn by Marriott received 41.8% or more of their total gross room night bookings from Marriott.com; 277 hotels or 36.7% of hotels received 1.5% or more of their total gross room night bookings from Voice Reservations; 281 hotels or 37.3% of hotels received 1.3% or more of their total gross room night bookings from CECs; 295 hotels or 39.1% of hotels received 10.0% or more of their total gross room night bookings OTAs; 355 hotels or 47.1% of hotels received 18.2% or more of their total gross room night bookings from GDS; and 427 hotels or of hotels received 72.7% or more of their total gross room night bookings from all Reservation Channels. For the 754 Included Hotels, the median bookings from Marriott.com was 41.6%; the median bookings from Voice Reservations was 1.3%; the median bookings from CECs was 0.6%; the median bookings from OTAs was 8.6%; the median bookings from GDS was 17.7%; and the median bookings from all Reservation Channels was 74.5%. ”
Note: PDF page 120 reports 371 hotels out of 754 meeting the Marriott.com threshold, but states the booking percentages were calculated over 88 Included Hotels. The count exceeds that stated denominator, and the FDD does not reconcile it.
Item 19 · PDF p. 121 · 2026 FDD
Our summary: Included loyalty occupancy — Hotels meeting mean nights
“Average Marriott Bonvoy Contribution to 2025 Room Nights and Occupancy Average Number of Member Room Nights per Hotel 23,000 Average Annual Loyalty Program Contribution to Occupancy 71.3% Of the 754 Included Hotels, 326 hotels or 43.2% met or exceeded the average number of member room nights per hotel of 23,000; and 403 hotels or 53.4% met or exceeded the average loyalty program contribution to occupancy of 71.3%. The median number of member room nights was 22,000; and the median annual loyalty program contribution to occupancy was 71.9%. ”
Note: PDF page 121 first says the member room-night and occupancy figures include paid and redeemed nights, then says these figures exclude redeemed nights. This unreconciled methodology conflict affects the count of hotels meeting the average member room-night figure.
Item 19 · PDF p. 118 · 2026 FDD
Our summary: New Generation (ninth-generation-or-later design STR Included) — Occupancy met mean count (source exceeds sample)
“2025 New Generation Hotel Performance Calendar Period ADR OCC RevPAR RevPAR Index 2025 $168.54 77.8% $131.0 128.3 Of the 196 New Generation Hotels in 2025, 170 hotels or 86.7% met or exceeded the average daily room rate; 297 hotels or 86.7% met or exceeded the average occupancy rate. For the 196 New Generation Hotels in 2025, the average daily room rate ranged from $106.69 to $366.42, with a median of $157.09; the occupancy rate ranged from 57.4% to 95.3%, with a median of 78.4%; RevPAR ranged from $71.31 to $294.64, with a median of $122.9; and RevPAR Index ranged from 80.4 to 229.3, with a median RevPAR Index of 126.4.”
Note: The FDD reports a 196-hotel New Generation group but says 297 hotels (86.7%) met or exceeded average occupancy. These statements conflict; the source does not settle the count.
Item 19 · PDF p. 119 · 2026 FDD
Our summary: Included (at least two years) — CEC bookings
“Marriott Reservation Channels’ Contributions to 2025 Room Night Bookings Reservation Channel Percentage of Total Bookings by Included Hotels Marriott.com 41.8% Voice Reservations 1.5% CECs 1.3% OTAs 10.0% GDS 18.2%”
Note: PDF page 120 describes 754 Included Hotels but states the booking percentages were calculated over 88 Included Hotels. This unresolved denominator conflict affects the CEC booking share.
Item 19 · PDF p. 120 · 2026 FDD
Our summary: Included (at least two years) — Marriott.com median booking share
“During 2025, of the 754 Included Hotels, 371 hotels or Residence Inn by Marriott received 41.8% or more of their total gross room night bookings from Marriott.com; 277 hotels or 36.7% of hotels received 1.5% or more of their total gross room night bookings from Voice Reservations; 281 hotels or 37.3% of hotels received 1.3% or more of their total gross room night bookings from CECs; 295 hotels or 39.1% of hotels received 10.0% or more of their total gross room night bookings OTAs; 355 hotels or 47.1% of hotels received 18.2% or more of their total gross room night bookings from GDS; and 427 hotels or of hotels received 72.7% or more of their total gross room night bookings from all Reservation Channels. For the 754 Included Hotels, the median bookings from Marriott.com was 41.6%; the median bookings from Voice Reservations was 1.3%; the median bookings from CECs was 0.6%; the median bookings from OTAs was 8.6%; the median bookings from GDS was 17.7%; and the median bookings from all Reservation Channels was 74.5%. ”
Note: PDF page 120 reports the Marriott.com median for 754 Included Hotels but states booking percentages were calculated over 88 Included Hotels. This unresolved denominator conflict prevents verification of the applicable population.
Item 19 · PDF p. 120 · 2026 FDD
Our summary: Included (at least two years) — Voice median booking share
“During 2025, of the 754 Included Hotels, 371 hotels or Residence Inn by Marriott received 41.8% or more of their total gross room night bookings from Marriott.com; 277 hotels or 36.7% of hotels received 1.5% or more of their total gross room night bookings from Voice Reservations; 281 hotels or 37.3% of hotels received 1.3% or more of their total gross room night bookings from CECs; 295 hotels or 39.1% of hotels received 10.0% or more of their total gross room night bookings OTAs; 355 hotels or 47.1% of hotels received 18.2% or more of their total gross room night bookings from GDS; and 427 hotels or of hotels received 72.7% or more of their total gross room night bookings from all Reservation Channels. For the 754 Included Hotels, the median bookings from Marriott.com was 41.6%; the median bookings from Voice Reservations was 1.3%; the median bookings from CECs was 0.6%; the median bookings from OTAs was 8.6%; the median bookings from GDS was 17.7%; and the median bookings from all Reservation Channels was 74.5%. ”
Note: PDF page 120 reports the Voice Reservations median for 754 Included Hotels but states booking percentages were calculated over 88 Included Hotels. This unresolved denominator conflict prevents verification of the applicable population.
Item 19 · PDF p. 120 · 2026 FDD
Our summary: Included (at least two years) — Voice share meeting mean
“During 2025, of the 754 Included Hotels, 371 hotels or Residence Inn by Marriott received 41.8% or more of their total gross room night bookings from Marriott.com; 277 hotels or 36.7% of hotels received 1.5% or more of their total gross room night bookings from Voice Reservations; 281 hotels or 37.3% of hotels received 1.3% or more of their total gross room night bookings from CECs; 295 hotels or 39.1% of hotels received 10.0% or more of their total gross room night bookings OTAs; 355 hotels or 47.1% of hotels received 18.2% or more of their total gross room night bookings from GDS; and 427 hotels or of hotels received 72.7% or more of their total gross room night bookings from all Reservation Channels. For the 754 Included Hotels, the median bookings from Marriott.com was 41.6%; the median bookings from Voice Reservations was 1.3%; the median bookings from CECs was 0.6%; the median bookings from OTAs was 8.6%; the median bookings from GDS was 17.7%; and the median bookings from all Reservation Channels was 74.5%. ”
Note: PDF page 120 reports the Voice Reservations threshold share for 754 Included Hotels but states booking percentages were calculated over 88 Included Hotels. This unresolved denominator conflict prevents verification of the applicable population.
Item 19 · PDF p. 120 · 2026 FDD
Our summary: Included (at least two years) — Voice hotels meeting mean
“During 2025, of the 754 Included Hotels, 371 hotels or Residence Inn by Marriott received 41.8% or more of their total gross room night bookings from Marriott.com; 277 hotels or 36.7% of hotels received 1.5% or more of their total gross room night bookings from Voice Reservations; 281 hotels or 37.3% of hotels received 1.3% or more of their total gross room night bookings from CECs; 295 hotels or 39.1% of hotels received 10.0% or more of their total gross room night bookings OTAs; 355 hotels or 47.1% of hotels received 18.2% or more of their total gross room night bookings from GDS; and 427 hotels or of hotels received 72.7% or more of their total gross room night bookings from all Reservation Channels. For the 754 Included Hotels, the median bookings from Marriott.com was 41.6%; the median bookings from Voice Reservations was 1.3%; the median bookings from CECs was 0.6%; the median bookings from OTAs was 8.6%; the median bookings from GDS was 17.7%; and the median bookings from all Reservation Channels was 74.5%. ”
Note: PDF page 120 reports 277 hotels out of 754 meeting the Voice Reservations threshold, but states booking percentages were calculated over 88 Included Hotels. The count exceeds that stated denominator, and the FDD does not reconcile it.
Item 19 · PDF p. 120 · 2026 FDD
Our summary: Included (at least two years) — OTA median booking share
“During 2025, of the 754 Included Hotels, 371 hotels or Residence Inn by Marriott received 41.8% or more of their total gross room night bookings from Marriott.com; 277 hotels or 36.7% of hotels received 1.5% or more of their total gross room night bookings from Voice Reservations; 281 hotels or 37.3% of hotels received 1.3% or more of their total gross room night bookings from CECs; 295 hotels or 39.1% of hotels received 10.0% or more of their total gross room night bookings OTAs; 355 hotels or 47.1% of hotels received 18.2% or more of their total gross room night bookings from GDS; and 427 hotels or of hotels received 72.7% or more of their total gross room night bookings from all Reservation Channels. For the 754 Included Hotels, the median bookings from Marriott.com was 41.6%; the median bookings from Voice Reservations was 1.3%; the median bookings from CECs was 0.6%; the median bookings from OTAs was 8.6%; the median bookings from GDS was 17.7%; and the median bookings from all Reservation Channels was 74.5%. ”
Note: PDF page 120 reports the OTA median for 754 Included Hotels but states booking percentages were calculated over 88 Included Hotels. This unresolved denominator conflict prevents verification of the applicable population.
Item 19 · PDF p. 120 · 2026 FDD
Our summary: Included (at least two years) — OTA hotels meeting mean
“During 2025, of the 754 Included Hotels, 371 hotels or Residence Inn by Marriott received 41.8% or more of their total gross room night bookings from Marriott.com; 277 hotels or 36.7% of hotels received 1.5% or more of their total gross room night bookings from Voice Reservations; 281 hotels or 37.3% of hotels received 1.3% or more of their total gross room night bookings from CECs; 295 hotels or 39.1% of hotels received 10.0% or more of their total gross room night bookings OTAs; 355 hotels or 47.1% of hotels received 18.2% or more of their total gross room night bookings from GDS; and 427 hotels or of hotels received 72.7% or more of their total gross room night bookings from all Reservation Channels. For the 754 Included Hotels, the median bookings from Marriott.com was 41.6%; the median bookings from Voice Reservations was 1.3%; the median bookings from CECs was 0.6%; the median bookings from OTAs was 8.6%; the median bookings from GDS was 17.7%; and the median bookings from all Reservation Channels was 74.5%. ”
Note: PDF page 120 reports 295 hotels out of 754 meeting the OTA threshold, but states booking percentages were calculated over 88 Included Hotels. The count exceeds that stated denominator, and the FDD does not reconcile it.
Item 19 · PDF p. 120 · 2026 FDD
Our summary: Included (at least two years) — GDS hotels meeting mean
“During 2025, of the 754 Included Hotels, 371 hotels or Residence Inn by Marriott received 41.8% or more of their total gross room night bookings from Marriott.com; 277 hotels or 36.7% of hotels received 1.5% or more of their total gross room night bookings from Voice Reservations; 281 hotels or 37.3% of hotels received 1.3% or more of their total gross room night bookings from CECs; 295 hotels or 39.1% of hotels received 10.0% or more of their total gross room night bookings OTAs; 355 hotels or 47.1% of hotels received 18.2% or more of their total gross room night bookings from GDS; and 427 hotels or of hotels received 72.7% or more of their total gross room night bookings from all Reservation Channels. For the 754 Included Hotels, the median bookings from Marriott.com was 41.6%; the median bookings from Voice Reservations was 1.3%; the median bookings from CECs was 0.6%; the median bookings from OTAs was 8.6%; the median bookings from GDS was 17.7%; and the median bookings from all Reservation Channels was 74.5%. ”
Note: PDF page 120 reports 355 hotels meeting the GDS threshold among 754 Included Hotels, but says the booking percentages were calculated using 88 Included Hotels. The count exceeds that stated denominator, and the FDD does not reconcile it.
Item 19 · PDF p. 120 · 2026 FDD
Our summary: Included (at least two years) — GDS share meeting mean
“During 2025, of the 754 Included Hotels, 371 hotels or Residence Inn by Marriott received 41.8% or more of their total gross room night bookings from Marriott.com; 277 hotels or 36.7% of hotels received 1.5% or more of their total gross room night bookings from Voice Reservations; 281 hotels or 37.3% of hotels received 1.3% or more of their total gross room night bookings from CECs; 295 hotels or 39.1% of hotels received 10.0% or more of their total gross room night bookings OTAs; 355 hotels or 47.1% of hotels received 18.2% or more of their total gross room night bookings from GDS; and 427 hotels or of hotels received 72.7% or more of their total gross room night bookings from all Reservation Channels. For the 754 Included Hotels, the median bookings from Marriott.com was 41.6%; the median bookings from Voice Reservations was 1.3%; the median bookings from CECs was 0.6%; the median bookings from OTAs was 8.6%; the median bookings from GDS was 17.7%; and the median bookings from all Reservation Channels was 74.5%. ”
Note: PDF page 120 reports the GDS threshold share for 754 Included Hotels but states the booking percentages were calculated over 88 Included Hotels. This unresolved denominator conflict prevents verification of the applicable population.
Item 19 · PDF p. 121 · 2026 FDD
Our summary: Included loyalty occupancy — Median member nights
“Average Marriott Bonvoy Contribution to 2025 Room Nights and Occupancy Average Number of Member Room Nights per Hotel 23,000 Average Annual Loyalty Program Contribution to Occupancy 71.3% Of the 754 Included Hotels, 326 hotels or 43.2% met or exceeded the average number of member room nights per hotel of 23,000; and 403 hotels or 53.4% met or exceeded the average loyalty program contribution to occupancy of 71.3%. The median number of member room nights was 22,000; and the median annual loyalty program contribution to occupancy was 71.9%. ”
Note: PDF page 121 says the member room-night and occupancy figures include paid and redeemed nights, then says these figures exclude redeemed nights. The FDD does not reconcile which population the median member nights represents.
Item 19 · PDF p. 121 · 2026 FDD
Our summary: Included loyalty occupancy — Share meeting occupancy mean
“Average Marriott Bonvoy Contribution to 2025 Room Nights and Occupancy Average Number of Member Room Nights per Hotel 23,000 Average Annual Loyalty Program Contribution to Occupancy 71.3% Of the 754 Included Hotels, 326 hotels or 43.2% met or exceeded the average number of member room nights per hotel of 23,000; and 403 hotels or 53.4% met or exceeded the average loyalty program contribution to occupancy of 71.3%. The median number of member room nights was 22,000; and the median annual loyalty program contribution to occupancy was 71.9%. ”
Note: PDF page 121 says these figures include paid and redeemed member nights, then says the figures exclude redeemed nights. This unresolved methodology conflict affects the share meeting the average loyalty occupancy contribution.
Item 19 · PDF p. 120 · 2026 FDD
Our summary: Included (at least two years) — OTA share meeting mean
“During 2025, of the 754 Included Hotels, 371 hotels or Residence Inn by Marriott received 41.8% or more of their total gross room night bookings from Marriott.com; 277 hotels or 36.7% of hotels received 1.5% or more of their total gross room night bookings from Voice Reservations; 281 hotels or 37.3% of hotels received 1.3% or more of their total gross room night bookings from CECs; 295 hotels or 39.1% of hotels received 10.0% or more of their total gross room night bookings OTAs; 355 hotels or 47.1% of hotels received 18.2% or more of their total gross room night bookings from GDS; and 427 hotels or of hotels received 72.7% or more of their total gross room night bookings from all Reservation Channels. For the 754 Included Hotels, the median bookings from Marriott.com was 41.6%; the median bookings from Voice Reservations was 1.3%; the median bookings from CECs was 0.6%; the median bookings from OTAs was 8.6%; the median bookings from GDS was 17.7%; and the median bookings from all Reservation Channels was 74.5%. ”
Note: PDF page 120 reports the OTA threshold share for 754 Included Hotels but states booking percentages were calculated over 88 Included Hotels. This unresolved denominator conflict prevents verification of the applicable population.
Item 19 · PDF p. 121 · 2026 FDD
Our summary: Included loyalty occupancy — Hotels meeting occupancy mean
“Average Marriott Bonvoy Contribution to 2025 Room Nights and Occupancy Average Number of Member Room Nights per Hotel 23,000 Average Annual Loyalty Program Contribution to Occupancy 71.3% Of the 754 Included Hotels, 326 hotels or 43.2% met or exceeded the average number of member room nights per hotel of 23,000; and 403 hotels or 53.4% met or exceeded the average loyalty program contribution to occupancy of 71.3%. The median number of member room nights was 22,000; and the median annual loyalty program contribution to occupancy was 71.9%. ”
Note: PDF page 121 says these figures include paid and redeemed member nights, then says the figures exclude redeemed nights. This unresolved methodology conflict affects the count meeting the average loyalty occupancy contribution.
Item 19 · PDF p. 121 · 2026 FDD
Our summary: Included loyalty occupancy — Share meeting nights mean
“Average Marriott Bonvoy Contribution to 2025 Room Nights and Occupancy Average Number of Member Room Nights per Hotel 23,000 Average Annual Loyalty Program Contribution to Occupancy 71.3% Of the 754 Included Hotels, 326 hotels or 43.2% met or exceeded the average number of member room nights per hotel of 23,000; and 403 hotels or 53.4% met or exceeded the average loyalty program contribution to occupancy of 71.3%. The median number of member room nights was 22,000; and the median annual loyalty program contribution to occupancy was 71.9%. ”
Note: PDF page 121 first says the member room-night and occupancy figures include paid and redeemed nights, then says these figures exclude redeemed nights. This unreconciled methodology conflict affects the share of hotels meeting the average member room-night figure.
Item 19 · PDF p. 121 · 2026 FDD
Our summary: Included loyalty occupancy — Mean member nights
“Average Marriott Bonvoy Contribution to 2025 Room Nights and Occupancy Average Number of Member Room Nights per Hotel 23,000 Average Annual Loyalty Program Contribution to Occupancy 71.3% Of the 754 Included Hotels, 326 hotels or 43.2% met or exceeded the average number of member room nights per hotel of 23,000; and 403 hotels or 53.4% met or exceeded the average loyalty program contribution to occupancy of 71.3%. The median number of member room nights was 22,000; and the median annual loyalty program contribution to occupancy was 71.9%. ”
Note: PDF page 121 first says the member room-night and occupancy figures include paid and redeemed nights, then says these figures exclude redeemed nights. This unreconciled methodology conflict affects the 23,000 average member room-night figure.
Item 19 · PDF p. 120 · 2026 FDD
Our summary: Included (at least two years) — CEC hotels meeting mean
“During 2025, of the 754 Included Hotels, 371 hotels or Residence Inn by Marriott received 41.8% or more of their total gross room night bookings from Marriott.com; 277 hotels or 36.7% of hotels received 1.5% or more of their total gross room night bookings from Voice Reservations; 281 hotels or 37.3% of hotels received 1.3% or more of their total gross room night bookings from CECs; 295 hotels or 39.1% of hotels received 10.0% or more of their total gross room night bookings OTAs; 355 hotels or 47.1% of hotels received 18.2% or more of their total gross room night bookings from GDS; and 427 hotels or of hotels received 72.7% or more of their total gross room night bookings from all Reservation Channels. For the 754 Included Hotels, the median bookings from Marriott.com was 41.6%; the median bookings from Voice Reservations was 1.3%; the median bookings from CECs was 0.6%; the median bookings from OTAs was 8.6%; the median bookings from GDS was 17.7%; and the median bookings from all Reservation Channels was 74.5%. ”
Note: PDF page 120 reports 281 hotels out of 754 meeting the CEC threshold, but states booking percentages were calculated over 88 Included Hotels. The count exceeds that stated denominator, and the FDD does not reconcile it.
Item 19 · PDF p. 120 · 2026 FDD
Our summary: Included (at least two years) — All channels hotels meeting mean
“During 2025, of the 754 Included Hotels, 371 hotels or Residence Inn by Marriott received 41.8% or more of their total gross room night bookings from Marriott.com; 277 hotels or 36.7% of hotels received 1.5% or more of their total gross room night bookings from Voice Reservations; 281 hotels or 37.3% of hotels received 1.3% or more of their total gross room night bookings from CECs; 295 hotels or 39.1% of hotels received 10.0% or more of their total gross room night bookings OTAs; 355 hotels or 47.1% of hotels received 18.2% or more of their total gross room night bookings from GDS; and 427 hotels or of hotels received 72.7% or more of their total gross room night bookings from all Reservation Channels. For the 754 Included Hotels, the median bookings from Marriott.com was 41.6%; the median bookings from Voice Reservations was 1.3%; the median bookings from CECs was 0.6%; the median bookings from OTAs was 8.6%; the median bookings from GDS was 17.7%; and the median bookings from all Reservation Channels was 74.5%. ”
Note: PDF page 120 reports 427 hotels meeting the all-channel threshold among 754 Included Hotels, but says the booking percentages were calculated using 88 Included Hotels. The count exceeds that stated denominator, and the FDD does not reconcile it.
Item 19 · PDF p. 120 · 2026 FDD
Our summary: Included (at least two years) — GDS median booking share
“During 2025, of the 754 Included Hotels, 371 hotels or Residence Inn by Marriott received 41.8% or more of their total gross room night bookings from Marriott.com; 277 hotels or 36.7% of hotels received 1.5% or more of their total gross room night bookings from Voice Reservations; 281 hotels or 37.3% of hotels received 1.3% or more of their total gross room night bookings from CECs; 295 hotels or 39.1% of hotels received 10.0% or more of their total gross room night bookings OTAs; 355 hotels or 47.1% of hotels received 18.2% or more of their total gross room night bookings from GDS; and 427 hotels or of hotels received 72.7% or more of their total gross room night bookings from all Reservation Channels. For the 754 Included Hotels, the median bookings from Marriott.com was 41.6%; the median bookings from Voice Reservations was 1.3%; the median bookings from CECs was 0.6%; the median bookings from OTAs was 8.6%; the median bookings from GDS was 17.7%; and the median bookings from all Reservation Channels was 74.5%. ”
Note: PDF page 120 reports the GDS median for 754 Included Hotels but states booking percentages were calculated over 88 Included Hotels. This unresolved denominator conflict prevents verification of the applicable population.
Item 19 · PDF p. 120 · 2026 FDD
Our summary: Included (at least two years) — All channel bookings
“Marriott Reservation Channels’ Contributions to 2025 Room Night Bookings Reservation Channel Percentage of Total Bookings by Included Hotels All Reservation Channels 72.7% ”
Note: PDF page 120 reports 72.7% all-channel bookings among the 754 Included Hotels, but says the booking percentages were calculated over 88 Included Hotels; the disclosed population is unreconciled.
Item 19 · PDF p. 120 · 2026 FDD
Our summary: Included (at least two years) — All channels median booking share
“During 2025, of the 754 Included Hotels, 371 hotels or Residence Inn by Marriott received 41.8% or more of their total gross room night bookings from Marriott.com; 277 hotels or 36.7% of hotels received 1.5% or more of their total gross room night bookings from Voice Reservations; 281 hotels or 37.3% of hotels received 1.3% or more of their total gross room night bookings from CECs; 295 hotels or 39.1% of hotels received 10.0% or more of their total gross room night bookings OTAs; 355 hotels or 47.1% of hotels received 18.2% or more of their total gross room night bookings from GDS; and 427 hotels or of hotels received 72.7% or more of their total gross room night bookings from all Reservation Channels. For the 754 Included Hotels, the median bookings from Marriott.com was 41.6%; the median bookings from Voice Reservations was 1.3%; the median bookings from CECs was 0.6%; the median bookings from OTAs was 8.6%; the median bookings from GDS was 17.7%; and the median bookings from all Reservation Channels was 74.5%. ”
Note: PDF page 120 reports the all-channel booking median for 754 Included Hotels but states booking percentages were calculated over 88 Included Hotels. The FDD does not reconcile the applicable population.
Item 19 · PDF p. 120 · 2026 FDD
Our summary: Included (at least two years) — CEC median booking share
“During 2025, of the 754 Included Hotels, 371 hotels or Residence Inn by Marriott received 41.8% or more of their total gross room night bookings from Marriott.com; 277 hotels or 36.7% of hotels received 1.5% or more of their total gross room night bookings from Voice Reservations; 281 hotels or 37.3% of hotels received 1.3% or more of their total gross room night bookings from CECs; 295 hotels or 39.1% of hotels received 10.0% or more of their total gross room night bookings OTAs; 355 hotels or 47.1% of hotels received 18.2% or more of their total gross room night bookings from GDS; and 427 hotels or of hotels received 72.7% or more of their total gross room night bookings from all Reservation Channels. For the 754 Included Hotels, the median bookings from Marriott.com was 41.6%; the median bookings from Voice Reservations was 1.3%; the median bookings from CECs was 0.6%; the median bookings from OTAs was 8.6%; the median bookings from GDS was 17.7%; and the median bookings from all Reservation Channels was 74.5%. ”
Note: PDF page 120 reports the CEC median for 754 Included Hotels but states booking percentages were calculated over 88 Included Hotels. This unresolved denominator conflict prevents verification of the applicable population.
Item 19 · PDF p. 119 · 2026 FDD
Our summary: Included (at least two years) — OTA bookings
“Marriott Reservation Channels’ Contributions to 2025 Room Night Bookings Reservation Channel Percentage of Total Bookings by Included Hotels Marriott.com 41.8% Voice Reservations 1.5% CECs 1.3% OTAs 10.0% GDS 18.2%”
Note: PDF page 120 describes 754 Included Hotels but states the booking percentages were calculated over 88 Included Hotels. This unresolved denominator conflict affects the OTA booking share.
Item 19 · PDF p. 121 · 2026 FDD
Our summary: Included loyalty occupancy — Median occupancy contribution
“Average Marriott Bonvoy Contribution to 2025 Room Nights and Occupancy Average Number of Member Room Nights per Hotel 23,000 Average Annual Loyalty Program Contribution to Occupancy 71.3% Of the 754 Included Hotels, 326 hotels or 43.2% met or exceeded the average number of member room nights per hotel of 23,000; and 403 hotels or 53.4% met or exceeded the average loyalty program contribution to occupancy of 71.3%. The median number of member room nights was 22,000; and the median annual loyalty program contribution to occupancy was 71.9%. ”
Note: PDF page 121 says these figures include paid and redeemed member nights, then says the figures exclude redeemed nights. This unresolved methodology conflict affects the median loyalty contribution to occupancy.
Item 19 · PDF p. 120 · 2026 FDD
Our summary: Included (at least two years) — CEC share meeting mean
“During 2025, of the 754 Included Hotels, 371 hotels or Residence Inn by Marriott received 41.8% or more of their total gross room night bookings from Marriott.com; 277 hotels or 36.7% of hotels received 1.5% or more of their total gross room night bookings from Voice Reservations; 281 hotels or 37.3% of hotels received 1.3% or more of their total gross room night bookings from CECs; 295 hotels or 39.1% of hotels received 10.0% or more of their total gross room night bookings OTAs; 355 hotels or 47.1% of hotels received 18.2% or more of their total gross room night bookings from GDS; and 427 hotels or of hotels received 72.7% or more of their total gross room night bookings from all Reservation Channels. For the 754 Included Hotels, the median bookings from Marriott.com was 41.6%; the median bookings from Voice Reservations was 1.3%; the median bookings from CECs was 0.6%; the median bookings from OTAs was 8.6%; the median bookings from GDS was 17.7%; and the median bookings from all Reservation Channels was 74.5%. ”
Note: PDF page 120 reports the CEC threshold share for 754 Included Hotels but states booking percentages were calculated over 88 Included Hotels. This unresolved denominator conflict prevents verification of the applicable population.
Independent analysis of franchisor-provided data. Not investment advice. Franopolis does not distribute FDDs.
