Franchise opportunities compared
Fat Shack vs Smokin Oak Wood Fired Pizza
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Before you compare
- Fat Shack figures come from its 2026 FDD and Smokin Oak Wood Fired Pizza figures from its 2025 FDD, so the years differ.
- Smokin Oak Wood Fired Pizza discloses more than one business format, so the investment range spans formats; the full report breaks them out.
- Item 19 figures cover the location groups each FDD names (Fat Shack: 2, Smokin Oak Wood Fired Pizza: 5). Different groups are not directly comparable.
| Disclosure |  Fat Shack |  Smokin Oak Wood Fired Pizza |
|---|---|---|
| Financial commitment | ||
| Estimated initial investment (Item 7) | $183,250 – $487,600 TOTAL ESTIMATED INITIAL INVESTMENT 2026 FDD · Item 7 · PDF p. 18 | $448,745 – $891,205 2025 FDD · Item 7 |
| Standard initial franchise fee (Item 5) | Not available No single standard fee identified | $49,500 2025 FDD · Item 5 · PDF p. 10 |
| Royalty (Item 6) | 6% · percent of Gross Sales Royalty 2026 FDD · Item 6 · PDF p. 14 | 6% Royalty percent of Net Sales 2025 FDD · Item 6 · PDF p. 11 |
| Brand / advertising fund (Item 6) | 1.5% of gross sales Marketing and Promotion Fee 2026 FDD · Item 6 · PDF p. 14 | 2% Brand Fund Contribution percent of total weekly Net Sales — 2% 2025 FDD · Item 6 · PDF p. 15 |
| System scale & health | ||
| Total outlets (Item 20) | 31 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 48 | 7 Outlets at end of 2024 2025 FDD · Item 20 · PDF p. 54 |
| Net outlet change (Item 20) | +1 Calculated: 30 at end of 2023 → 31 at end of 2025 | +2 Calculated: 5 at end of 2022 → 7 at end of 2024 |
| Outlet exits (Item 20) | Not available No complete exit records for a year | Not available No complete exit records for a year |
| Franchising since (Item 1) | 2015 2026 FDD · Item 1 · PDF p. 11 | Not available Not in reviewed records |
| Franchisor founded (Item 1) | 2013 2026 FDD · Item 1 · PDF p. 9 | Not available Not in reviewed records |
| Performance (Item 19) | ||
| Financial performance (Item 19), by location group | Franchised (24 locations) — revenue $614,309 median Annual Gross Sales · 2026 FDD · Item 19 · PDF p. 46 Company-owned (2 locations) — revenue $620,432 mean annual Gross Sales · 2026 FDD · Item 19 · PDF p. 46 | Locations counted not stated in the reviewed record — Franchised location 1 $1,020,584 other Location 1 Net Sales · 2025 FDD · Item 19 · PDF p. 53 Locations counted not stated in the reviewed record — Franchised location 4 $926,256 other Location 4 Net Sales · 2025 FDD · Item 19 · PDF p. 53 Locations counted not stated in the reviewed record — Franchised location 5 $1,031,422 other Location 5 Net Sales · 2025 FDD · Item 19 · PDF p. 53 +2 more groups in the full report |
Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.