Franopolis

    Franchise opportunities compared

    Fleet Feet vs Magnolia Soap and Bath Co

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • Fleet Feet and Magnolia Soap and Bath Co disclose more than one business format, so the investment range spans formats; the full report breaks them out.
    • Item 19 figures cover the location groups each FDD names (Fleet Feet: 6, Magnolia Soap and Bath Co: 2). Different groups are not directly comparable.
    DisclosureFleet FeetMSMagnolia Soap and Bath Co
    Financial commitment
    Estimated initial investment (Item 7)
    $352,000 – $651,500
    2026 FDD · Item 7
    $263,900 – $490,500
    2026 FDD · Item 7
    Standard initial franchise fee (Item 5)
    $45,000
    2026 FDD · Item 5 · PDF p. 17
    Not available
    No single standard fee identified
    Royalty (Item 6)
    $4.00
    Royalty rate
    2026 FDD · Item 6 · PDF p. 19
    $1,250
    Royalty Fee — $1,250
    2026 FDD · Item 6 · PDF p. 14
    Brand / advertising fund (Item 6)
    $0.25
    Marketing Fund rate
    2026 FDD · Item 6 · PDF p. 19
    $2.00
    Brand Fund Contribution — 2%
    2026 FDD · Item 6 · PDF p. 14
    System scale & health
    Total outlets (Item 20)
    283
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 62
    52
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 53
    Net outlet change (Item 20)
    +14
    Calculated: 269 at end of 2023 → 283 at end of 2025
    +18
    Calculated: 34 at end of 2023 → 52 at end of 2025
    Outlet exits (Item 20)
    Not available
    No complete exit records for a year
    Not available
    No complete exit records for a year
    Franchising since (Item 1)
    Not available
    Not in reviewed records
    Not available
    Not in reviewed records
    Franchisor founded (Item 1)
    Not available
    Not in reviewed records
    Not available
    Not in reviewed records
    Performance (Item 19)
    Financial performance (Item 19), by location group
    Locations counted not stated in the reviewed record — Combined franchised and affiliate-owned stores in operation for at least 24 mon…
    $6,653,754
    other Combined 2025 High Gross Sales · 2026 FDD · Item 19 · PDF p. 60
    Locations counted not stated in the reviewed record — Franchisee-owned stores in operation for at least 24 months
    $177,364
    other Franchisee-Owned 2025 Low Gross Sales · 2026 FDD · Item 19 · PDF p. 60
    Locations counted not stated in the reviewed record — Affiliate-owned stores in operation for at least 24 months
    $1,643,213
    other Affiliate-Owned 2025 Average Gross Sales · 2026 FDD · Item 19 · PDF p. 60
    +3 more groups in the full report
    Locations counted not stated in the reviewed record — 26 franchised outlets plus 1 existing licensee, open entire 2025
    $12,364,970
    other Total gross revenue · 2026 FDD · Item 19 · PDF p. 51
    Locations counted not stated in the reviewed record — 10 affiliate-owned outlets, entire 2025
    19 percent
    other COGS ratio range · 2026 FDD · Item 19 · PDF p. 51

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Full Fleet Feet reportFull Magnolia Soap and Bath Co reportAdd more brands to compare