Franchise opportunities compared
GrassRoots Turf vs Heroes Lawn Care
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Initial investment · Item 7
GrassRoots Turf
$157,300 – $313,600
2026 FDD · Item 7 · PDF p. 18Heroes Lawn Care
$96,290 – $176,686
2026 FDD · Item 7 · PDF p. 24Initial franchise fee · Item 5
GrassRoots Turf
$49,500
2026 FDD · Item 5 · PDF p. 10Heroes Lawn Care
$15,000
2026 FDD · Item 5 · PDF p. 16Royalty · Item 6
GrassRoots Turf
7%
2026 FDD · Item 6 · PDF p. 11Heroes Lawn Care
$1,800 Monthly (Year 1 $1,800, Year 2 $2,100, Years 3-5 $2,400)
2026 FDD · Item 6 · PDF p. 17Before you compare
- Both sets of figures come from 2026 FDDs.
- Item 19 figures cover the location groups each FDD names (GrassRoots Turf: 6, Heroes Lawn Care: 1). Different groups are not directly comparable.
Financial commitment
GrassRoots Turf
Heroes Lawn CareGrassRoots Turf
Heroes Lawn Care
GrassRoots Turf
Heroes Lawn Care
GrassRoots Turf
Heroes Lawn Care
GrassRoots Turf
Heroes Lawn Care
System scale & health
GrassRoots TurfHeroes Lawn CareGrassRoots Turf
Heroes Lawn Care
GrassRoots Turf
Heroes Lawn Care
GrassRoots Turf
Heroes Lawn Care
GrassRoots Turf
Heroes Lawn Care
GrassRoots Turf
Heroes Lawn Care
Financial performance (Item 19), by location group
GrassRoots TurfHeroes Lawn CareItem 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.
GrassRoots Turf vs Heroes Lawn Care: common questions
- Which costs less to open, GrassRoots Turf or Heroes Lawn Care?
- GrassRoots Turf: $157,300 – $313,600 (2026 FDD · Item 7 · PDF p. 18); Heroes Lawn Care: $96,290 – $176,686 (2026 FDD · Item 7 · PDF p. 24). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Heroes Lawn Care. Estimates are not quotes, and the FDD years may differ.
- How do GrassRoots Turf and Heroes Lawn Care royalties compare?
- GrassRoots Turf: 7% (2026 FDD · Item 6 · PDF p. 11); Heroes Lawn Care: $1,800 Monthly (Year 1 $1,800, Year 2 $2,100, Years 3-5 $2,400) (2026 FDD · Item 6 · PDF p. 17). Royalties as disclosed in Item 6; other recurring fees are listed separately.
- Which has more locations, GrassRoots Turf or Heroes Lawn Care?
- GrassRoots Turf: 23 (2026 FDD · Item 20 · PDF p. 43); Heroes Lawn Care: 62 (2025 FDD · Item 20 · PDF p. 84). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
- Do GrassRoots Turf and Heroes Lawn Care disclose financial performance (Item 19)?
- GrassRoots Turf has reviewed Item 19 figures for 6 location groups; Heroes Lawn Care has reviewed Item 19 figures for 1 location group. Different location groups are not directly comparable, and revenue is not profit.
Answers restate the reviewed figures above. Not a ranking or recommendation.
Keep researching
Full GrassRoots Turf report
Every reviewed fee, Item 19 group, outlet table and territory disclosure
Full Heroes Lawn Care report
Every reviewed fee, Item 19 group, outlet table and territory disclosure
