Franopolis

    GrassRoots Turf

    Franchise research report · reviewed 2026 disclosure data

    Reviewed sources

    GrassRoots Turf franchises provide lawn treatments, tree and shrub care, and weed-control services. Customers primarily include residential households that enroll in recurring treatment and maintenance programs.

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    Headline figures

    GrassRoots Turf quick facts

    Is GrassRoots Turf a franchise?
    Yes. GrassRoots Turf offers franchises through a Franchise Disclosure Document. At the end of 2025, it reported 22 franchised and 1 company-owned outlets (2026 FDD, Item 20, PDF p. 43).
    How much does it cost to open a GrassRoots Turf franchise?
    The GrassRoots Turf Franchise Disclosure Document reports an estimated initial investment of $157,300–$313,600 (2026 FDD, Item 7, PDF p. 18). This is the franchisor's disclosed estimate, not a quote. Details
    What is the GrassRoots Turf initial franchise fee?
    The disclosed initial franchise fee for a standard single unit is $49,500 (2026 FDD, Item 5, PDF p. 10). Other fee options (for example multi-unit or conversion) are listed separately in the report. Details
    What ongoing fees does GrassRoots Turf charge?
    The disclosed ongoing royalty is 7% (2026 FDD, Item 6, PDF p. 11). The brand or advertising fund contribution is 1% (2026 FDD, Item 6, PDF p. 11). Other recurring fees are listed in Item 6. Details
    Does GrassRoots Turf disclose financial performance (Item 19)?
    Yes. The GrassRoots Turf FDD includes an Item 19 financial performance representation (2026 FDD, Item 19, PDF p. 41). Figures apply only to the locations and period each one covers. Details
    How many GrassRoots Turf locations are there?
    The FDD reports 23 outlets at the end of 2025 (2026 FDD, Item 20, PDF p. 43). Existing locations do not indicate territory availability. Details
    Is GrassRoots Turf a good franchise to buy?
    Franopolis does not rate or recommend franchises. From the reviewed FDD: Item 19 includes financial performance figures; check which locations and period they cover; Item 20 lists outlet openings, closures and transfers; Item 6 includes a brand or advertising fund contribution on top of royalty; Item 20 also lists current and former franchisees you can contact. Review the full FDD with a franchise attorney and accountant before deciding.

    From reviewed FDD figures only. Not a recommendation or projection.

    What the disclosures show

    1. 1Opening costs are estimated at $157,300 – $313,600 in the 2026 FDD (Item 7); several initial fee options apply.
    2. 2Item 19 covers 6 separate groups: other measures for 1 locations; other measures for 4 locations; other measures for 7 locations; revenue for 13 locations; revenue for 13 locations; other measures for 2 locations. They are not combined.
    3. 3Outlets grew by 1 in 2025, to 23 (Systemwide, as labeled in the FDD, Item 20).

    From reviewed FDD figures only. Not a recommendation or projection.

    Franchises under $250kOther brands whose disclosed Item 7 low end fits this budget.Compare outlet trendsPut Item 20 counts side by side with up to 3 other brands.

    GrassRoots Turf head-to-head

    Closest peers in the same subcategory, side by side from reviewed FDD figures. Not a ranking or recommendation.

    GrassRoots TurfVSLawn Doctor
    Compare head-to-head
    GrassRoots TurfVSThe Grounds Guys
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    GrassRoots TurfVSConserva Irrigation
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    GrassRoots TurfVSAugusta Franchise LLC
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    Costs · Items 5–7

    What does it cost to open?

    Estimated opening costs and the fees payable to the franchisor.

    Startup Investment — Item 7

    Total estimated initial investment

    2026 FDD · Item 7 · PDF p. 18

    Formats disclosed in Item 7 (2)

    Each format has its own total. The total depends on the format you choose; multi-unit packages are listed but not included in the headline range.

    • Total initial investmentPDF p. 18$157,300 – $313,600
    • Total multi-unit investmentMulti-unitPDF p. 18$237,300 – $476,600

    Standard single-unit franchise fee

    2026 FDD · Item 5 · PDF p. 10
    Discounted and multi-unit options are separate; see all fees.

    Ongoing Fees — Item 6

    Selected recurring charges; payment bases and conditions remain attached to each fee.

    RoyaltyMain ongoing fee

    27 reported fees, each with its payment basis, are listed below; they haven't been sorted into recurring, initial and occasional groups yet.

    Financial Performance — Item 19

    What results are disclosed—and for which locations?

    6 separate populations, shown apart. Revenue is not owner income.

    1 locations

    Other measures · 1 locations

    Who is counted
    One affiliate-owned outlet open and operating for the entire 2025 Reporting Period (January 1 through December 31, 2025)
    Period
    Lowest Gross Sales Gross Sales (2025)
    Excluded
    The representation excludes one franchisee that opened during 2025 and was not open throughout the 2025 Reporting Period; notes to Table 2 may exclude additional information as specified there.
    Method
    Historical reported Gross Sales for Jan 1, 2025 to Dec 31, 2025; table metric as labeled.

    These groups are never combined.

    Outlet Changes — Item 20

    How has the outlet count changed?

    Systemwide, as labeled in the FDD · counts as of 2025 of each year.

    2026 FDD · Item 20 · PDF p. 43

    Net +2 outlets, 2023–2025

    0212023222024232025+1+1

    Year-end counts reported in Item 20. The scale starts at zero, so the line looks nearly flat; the labels between the dots show each year's change. Openings and closures for 2025 haven't been pulled from the Item 20 tables yet, so no turnover or churn is shown.

    Questions to investigate

    Prompts based on what this brand's reviewed disclosures do and don't show — not conclusions. Join free as a member to save questions to your research.

    For the franchisor

    • Which line items in the 2026 Item 7 estimate ($157,300 – $313,600) vary most by market, and why?

    • Which initial fee option would apply to my situation, and what conditions or discounts affect it?

    • Which locations are included in the Item 19 figures, and which were excluded?

    • Reported units went from 22 to 23 in 2025. How many new units opened, closed or changed hands?

    • Is a territory available in my area, and how is it defined in my agreement?

    For current and former owners

    • How did your actual startup costs and timeline compare with the Item 7 estimate?

    • How many hours a week do you work in the business, and in what role?

    • How do your results compare with the Item 19 figures, and what explains the difference?

    • What support from the franchisor has been most and least useful?

    For your advisors

    • Ask a franchise attorney to review the territory, renewal, transfer and termination terms.

    • Ask an accountant to build a cash-flow plan using your own assumptions, not the franchisor's.

    Sources & vintage history

    Every displayed fact is retained with its disclosure vintage, item, page, and reviewed status. Prior vintages remain on file rather than being overwritten.

    Citations (2026 FDD)

    1. [1]Estimated initial investment — Item 7 · PDF p. 18
    2. [2]Standard initial franchise fee — Item 5 · PDF p. 10
    3. [3]Item 19 — Locations counted not stated in the reviewed record — One affiliate-owned outlet open and operating for the entire 2025 Reporting Per… · PDF p. 41
    4. [4]Item 19 — Locations counted not stated in the reviewed record — Operational Franchisees that opened their businesses during 2021–2022 and were… · PDF p. 42
    5. [5]Item 19 — Locations counted not stated in the reviewed record — Operational Franchisees that opened their businesses during 2019–2020 and were… · PDF p. 41
    6. [6]Item 19 — Locations counted not stated in the reviewed record — Customers in the Ornamental Management Program served by Operational Franchisees · PDF p. 42
    7. [7]Item 19 — Locations counted not stated in the reviewed record — Customers in the Turf Management Program served by Operational Franchisees · PDF p. 42
    8. [8]Item 19 — Locations counted not stated in the reviewed record — Operational Franchisees Opened 2023-2024 · PDF p. 42
    9. [9]Outlet counts — Item 20, Table 1 · PDF p. 43

    "PDF p." is the page in the PDF file; "printed p." is the number printed on the FDD page.

    Territory & operations

    These are contract disclosures, not confirmation that any territory is currently available.

    Legal & agreement

    Franchisor financial statements

    No verified franchisor financial statement figures have been reviewed yet.

    SBA-backed loans to franchisees

    Loading…

    Source: U.S. Small Business Administration 7(a) & 504 FOIA data. Loan volume is not a measure of franchisee success.

    Related research

    Brands in the same subcategory first, then the wider industry, ordered by shared business format, overlapping investment range, Item 20 outlet count and search interest. This is not a ranking or recommendation.

    Lawn DoctorThe Grounds GuysConserva IrrigationAugusta Franchise LLCNaturaLawn of AmericaBlingle Lights LLC

    Head-to-head comparisons

    GrassRoots Turf vs Lawn DoctorGrassRoots Turf vs The Grounds GuysGrassRoots Turf vs Conserva IrrigationGrassRoots Turf vs Augusta Franchise LLCGrassRoots Turf vs NaturaLawn of AmericaGrassRoots Turf vs Blingle Lights LLC
    Compare reviewed facts

    At a glance

    Business history

    Not reviewed

    Owner participation

    Not reviewed

    Territory language

    Litigation disclosure

    Not reviewed

    Bankruptcy disclosure

    Not reviewed

    Agreement term

    Not reviewed

    Reader notes on wording

    Our automated check found that these summaries may not match the FDD's exact wording. Read the FDD excerpt itself; it is the authoritative text. Core cost, fee, Item 19 and outlet figures are not affected.

    • Item 19 · PDF p. 42 · 2026 FDD

      Our summary: Operational Franchisees Opened 2023-2024 — Highest Gross Sales Gross Sales (2025)

      “Operational Franchisees Opened 2023 $187,398.02 $76,080.50 $131,739.26 $131,739.26 1 of 2”

      Note: The cited pages conflict on the subgroup: page 41 describes the bottom row as franchisees opened in 2023–2024, while page 42 labels the row only “Operational Franchisees Opened 2023.” The population for these figures cannot be settled from the filing.

    • Item 19 · PDF p. 42 · 2026 FDD

      Our summary: Operational Franchisees Opened 2023-2024 — Average Gross Sales Gross Sales (2025)

      “Operational Franchisees Opened 2023 $187,398.02 $76,080.50 $131,739.26 $131,739.26 1 of 2”

      Note: The cited pages conflict on the subgroup: page 41 describes the bottom row as franchisees opened in 2023–2024, while page 42 labels the row only “Operational Franchisees Opened 2023.” The population for these figures cannot be settled from the filing.

    • Item 19 · PDF p. 42 · 2026 FDD

      Our summary: Operational Franchisees Opened 2023-2024 — Lowest Gross Sales Gross Sales (2025)

      “Operational Franchisees Opened 2023 $187,398.02 $76,080.50 $131,739.26 $131,739.26 1 of 2”

      Note: The cited pages conflict on the subgroup: page 41 describes the bottom row as franchisees opened in 2023–2024, while page 42 labels the row only “Operational Franchisees Opened 2023.” The population for these figures cannot be settled from the filing.

    • Item 19 · PDF p. 42 · 2026 FDD

      Our summary: Operational Franchisees Opened 2023-2024 — Median Gross Sales Gross Sales (2025)

      “Operational Franchisees Opened 2023 $187,398.02 $76,080.50 $131,739.26 $131,739.26 1 of 2”

      Note: The cited pages conflict on the subgroup: page 41 describes the bottom row as franchisees opened in 2023–2024, while page 42 labels the row only “Operational Franchisees Opened 2023.” The population for these figures cannot be settled from the filing.

    Independent analysis of franchisor-provided data. Not investment advice. Franopolis does not distribute FDDs.

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