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    Franchise opportunities compared

    GrassRoots Turf vs NaturaLawn of America

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    GrassRoots Turf2026 FDDNaturaLawn of America2026 FDD

    Initial investment · Item 7

    GrassRoots Turf

    $157,300 – $313,600

    2026 FDD · Item 7 · PDF p. 18

    NaturaLawn of America

    $77,500 – $250,000

    2026 FDD · Item 7 · PDF p. 14

    Initial franchise fee · Item 5

    GrassRoots Turf

    $49,500

    2026 FDD · Item 5 · PDF p. 10

    NaturaLawn of America

    Not available

    Royalty · Item 6

    GrassRoots Turf

    7%

    2026 FDD · Item 6 · PDF p. 11

    NaturaLawn of America

    Not available

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • Item 19 figures cover the location groups each FDD names (GrassRoots Turf: 6, NaturaLawn of America: 3). Different groups are not directly comparable.

    Financial commitment

    Estimated initial investment (Item 7)

    GrassRoots Turf

    $157,300 – $313,600
    Total initial investment
    2026 FDD · Item 7 · PDF p. 18

    NaturaLawn of America

    $77,500 – $250,000
    Total
    2026 FDD · Item 7 · PDF p. 14
    Standard initial franchise fee (Item 5)

    GrassRoots Turf

    $49,500
    2026 FDD · Item 5 · PDF p. 10

    NaturaLawn of America

    Not available
    No single standard fee identified
    Royalty (Item 6)

    GrassRoots Turf

    7%
    Royalty
    2026 FDD · Item 6 · PDF p. 11

    NaturaLawn of America

    Not available
    No reviewed royalty record
    Brand / advertising fund (Item 6)

    GrassRoots Turf

    1%
    Brand fund contribution — 1%
    2026 FDD · Item 6 · PDF p. 11

    NaturaLawn of America

    1% of percentage of gross sales
    Advertising Fee
    2026 FDD · Item 6 · PDF p. 12

    System scale & health

    Total outlets (Item 20)

    GrassRoots Turf

    23
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 43

    NaturaLawn of America

    93
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 38
    Net outlet change (Item 20)

    GrassRoots Turf

    +2
    Calculated: 21 at end of 2023 → 23 at end of 2025

    NaturaLawn of America

    −7
    Calculated: 100 at end of 2023 → 93 at end of 2025
    Outlet exits (Item 20)

    GrassRoots Turf

    Not available
    No complete exit records for a year

    NaturaLawn of America

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    GrassRoots Turf

    Not available
    Not in reviewed records

    NaturaLawn of America

    1989
    2026 FDD · Item 1 · PDF p. 7
    Franchisor founded (Item 1)

    GrassRoots Turf

    Not available
    Not in reviewed records

    NaturaLawn of America

    1987
    2026 FDD · Item 1 · PDF p. 7

    Financial performance (Item 19), by location group

    GrassRoots Turf
    Locations counted not stated in the reviewed record — One affiliate-owned outlet open and operating for the entire 2025 Reporting Per…
    $3,828,010
    other Affiliate-owned outlet
    2026 FDD · Item 19 · PDF p. 41
    Locations counted not stated in the reviewed record — Operational Franchisees that opened their businesses during 2021–2022 and were…
    $256,053
    other Operational Franchisees Opened 2021-2022
    2026 FDD · Item 19 · PDF p. 42
    Locations counted not stated in the reviewed record — Operational Franchisees that opened their businesses during 2019–2020 and were…
    $1,377,809
    other Operational Franchisees Opened 2019-2020
    2026 FDD · Item 19 · PDF p. 41
    +3 more groups in the full report
    NaturaLawn of America
    Franchised (38 locations) — revenue and memberships
    $30,927,089
    mean Annual Gross Revenue
    2026 FDD · Item 19 · PDF p. 37
    Company-owned (6 locations) — revenue and memberships
    $1,748,331
    mean Annual Gross Sales Revenue
    2026 FDD · Item 19 · PDF p. 36
    Company-owned (6 locations) — profit
    59.3 – 2,025 percent
    range Gross Profit Margin
    2026 FDD · Item 19 · PDF p. 36

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    GrassRoots Turf vs NaturaLawn of America: common questions

    Which costs less to open, GrassRoots Turf or NaturaLawn of America?
    GrassRoots Turf: $157,300 – $313,600 (2026 FDD · Item 7 · PDF p. 18); NaturaLawn of America: $77,500 – $250,000 (2026 FDD · Item 7 · PDF p. 14). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for NaturaLawn of America. Estimates are not quotes, and the FDD years may differ.
    Which has more locations, GrassRoots Turf or NaturaLawn of America?
    GrassRoots Turf: 23 (2026 FDD · Item 20 · PDF p. 43); NaturaLawn of America: 93 (2026 FDD · Item 20 · PDF p. 38). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do GrassRoots Turf and NaturaLawn of America disclose financial performance (Item 19)?
    GrassRoots Turf has reviewed Item 19 figures for 6 location groups; NaturaLawn of America has reviewed Item 19 figures for 3 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

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    Full GrassRoots Turf report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Full NaturaLawn of America report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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