Franchise opportunities compared

    Lawn Doctor vs NaturaLawn of America

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Initial investment · Item 7

    Lawn Doctor

    $135,820 – $163,902

    2026 FDD · Item 7 · PDF p. 21

    NaturaLawn of America

    $77,500 – $250,000

    2026 FDD · Item 7 · PDF p. 14

    Initial franchise fee · Item 5

    Lawn Doctor

    $50,000

    2026 FDD · Item 5 · PDF p. 13

    NaturaLawn of America

    Not available

    Royalty · Item 6

    Lawn Doctor

    10% of Net Revenues

    2026 FDD · Item 6 · PDF p. 14

    NaturaLawn of America

    Not available

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • Item 19 figures cover the location groups each FDD names (Lawn Doctor: 5, NaturaLawn of America: 3). Different groups are not directly comparable.

    Financial commitment

    Estimated initial investment (Item 7)

    Lawn Doctor

    $135,820 – $163,902
    TOTAL ESTIMATED INITIAL INVESTMENT FOR LAWN DOCTOR BUSINESS
    2026 FDD · Item 7 · PDF p. 21

    NaturaLawn of America

    $77,500 – $250,000
    Total
    2026 FDD · Item 7 · PDF p. 14
    Standard initial franchise fee (Item 5)

    Lawn Doctor

    $50,000
    Item 5 also lists a $61,600 initial training, supply and support fee.
    2026 FDD · Item 5 · PDF p. 13

    NaturaLawn of America

    Not available
    No single standard fee identified
    Royalty (Item 6)

    Lawn Doctor

    10% of Net Revenues
    Royalty and Service Fee
    2026 FDD · Item 6 · PDF p. 14

    NaturaLawn of America

    Not available
    No reviewed royalty record
    Brand / advertising fund (Item 6)

    Lawn Doctor

    0% of net revenues
    Marketing and Promotion Fund
    2026 FDD · Item 6 · PDF p. 15

    NaturaLawn of America

    1% of percentage of gross sales
    Advertising Fee
    2026 FDD · Item 6 · PDF p. 12

    System scale & health

    Total outlets (Item 20)

    Lawn Doctor

    675
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 55

    NaturaLawn of America

    93
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 38
    Net outlet change (Item 20)

    Lawn Doctor

    +45
    Calculated: 630 at end of 2023 → 675 at end of 2025

    NaturaLawn of America

    −7
    Calculated: 100 at end of 2023 → 93 at end of 2025
    Outlet exits (Item 20)

    Lawn Doctor

    5
    Closures, terminations & non-renewals in 2025 · Calculated turnover 0.8% of outlets at start of year
    2026 FDD · Item 20 · PDF p. 55

    NaturaLawn of America

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Lawn Doctor

    1967
    2026 FDD · Item 1 · PDF p. 9

    NaturaLawn of America

    1989
    2026 FDD · Item 1 · PDF p. 7
    Franchisor founded (Item 1)

    Lawn Doctor

    1967
    2026 FDD · Item 1 · PDF p. 8

    NaturaLawn of America

    1987
    2026 FDD · Item 1 · PDF p. 7

    Financial performance (Item 19), by location group

    Lawn Doctor
    Franchised (202 locations) — memberships and revenue
    $774
    mean Annual Customer Revenue
    2026 FDD · Item 19 · PDF p. 52
    Franchised (202 franchisees) — revenue — 202 Franchisees that operated Lawn Doctor Businesses for 2 Full Years or More a…
    $1,723,081
    mean Net Revenues
    2026 FDD · Item 19 · PDF p. 51
    Franchised (202 franchisees) — revenue — 202 Franchisees that operated Lawn Doctor Businesses for 2 Full Years or More a…
    $1,170,356
    mean Net Revenues
    2026 FDD · Item 19 · PDF p. 52
    +2 more groups in the full report
    NaturaLawn of America
    Franchised (38 locations) — revenue
    $30,927,089
    mean Annual Gross Revenue
    2026 FDD · Item 19 · PDF p. 37
    Company-owned (6 locations) — revenue
    $1,748,331
    mean Annual Gross Sales Revenue
    2026 FDD · Item 19 · PDF p. 36
    Locations counted not stated in the reviewed record
    59.3 – 2,025 percent
    range Gross Profit Margin
    2026 FDD · Item 19 · PDF p. 36

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Lawn Doctor vs NaturaLawn of America: common questions

    Which costs less to open, Lawn Doctor or NaturaLawn of America?
    Lawn Doctor: $135,820 – $163,902 (2026 FDD · Item 7 · PDF p. 21); NaturaLawn of America: $77,500 – $250,000 (2026 FDD · Item 7 · PDF p. 14). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for NaturaLawn of America. Estimates are not quotes, and the FDD years may differ.
    Which has more locations, Lawn Doctor or NaturaLawn of America?
    Lawn Doctor: 675 (2026 FDD · Item 20 · PDF p. 55); NaturaLawn of America: 93 (2026 FDD · Item 20 · PDF p. 38). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Lawn Doctor and NaturaLawn of America disclose financial performance (Item 19)?
    Lawn Doctor has reviewed Item 19 figures for 5 location groups; NaturaLawn of America has reviewed Item 19 figures for 3 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

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