Which costs less to open, Lawns or NaturaLawn of America?

Lawns: $71,500 – $190,000 (2026 FDD · Item 7); NaturaLawn of America: $77,500 – $250,000 (2026 FDD · Item 7 · PDF p. 14). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Lawns. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.

Which has more locations, Lawns or NaturaLawn of America?

Lawns: 208 (2026 FDD · Item 20 · PDF p. 52); NaturaLawn of America: 93 (2026 FDD · Item 20 · PDF p. 38). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.

Do Lawns and NaturaLawn of America disclose financial performance (Item 19)?

Lawns has reviewed Item 19 figures for 3 location groups; NaturaLawn of America has reviewed Item 19 figures for 3 location groups. Different location groups are not directly comparable, and revenue is not profit.

Franchise opportunities compared

Lawns vs NaturaLawn of America

Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

Lawns2026 FDD

NaturaLawn of America2026 FDD

Initial investment · Item 7

Lawns

$71,500 – $190,000

2026 FDD · Item 7

NaturaLawn of America

$77,500 – $250,000

2026 FDD · Item 7 · PDF p. 14

Initial franchise fee · Item 5

Lawns

$49,000

2026 FDD · Item 5 · PDF p. 14

NaturaLawn of America

Not available

Royalty · Item 6

Lawns

4% · Percentage of Gross Billings; sliding scale, with 7% during noncompliance

2026 FDD · Item 6 · PDF p. 15

NaturaLawn of America

Not available

Before you compare

Both sets of figures come from 2026 FDDs.
Lawns discloses more than one business format, so the investment range spans formats; the full report breaks them out.
Item 19 figures cover the location groups each FDD names (Lawns: 3, NaturaLawn of America: 3). Different groups are not directly comparable.

Financial commitment

Disclosure

Lawns

NaturaLawn of America

Estimated initial investment (Item 7)

Lawns

$71,500 – $190,000

2026 FDD · Item 7

NaturaLawn of America

$77,500 – $250,000

Total

2026 FDD · Item 7 · PDF p. 14

Standard initial franchise fee (Item 5)

Lawns

$49,000

2026 FDD · Item 5 · PDF p. 14

NaturaLawn of America

Not available

No single standard fee identified

Royalty (Item 6)

Lawns

4% · Percentage of Gross Billings; sliding scale, with 7% during noncompliance

Royalty

2026 FDD · Item 6 · PDF p. 15

NaturaLawn of America

Not available

No reviewed royalty record

Brand / advertising fund (Item 6)

Lawns

$2.00

Marketing Contribution — Lesser of 2% of Gross Billings or $625 per month

2026 FDD · Item 6 · PDF p. 16

NaturaLawn of America

1% of percentage of gross sales

Advertising Fee

2026 FDD · Item 6 · PDF p. 12

System scale & health

Disclosure

Lawns

NaturaLawn of America

Total outlets (Item 20)

Lawns

208

Outlets at end of 2025

2026 FDD · Item 20 · PDF p. 52

NaturaLawn of America

Outlets at end of 2025

2026 FDD · Item 20 · PDF p. 38

Net outlet change (Item 20)

Lawns

Calculated: 208 at end of 2023 → 208 at end of 2025

NaturaLawn of America

−7

Calculated: 100 at end of 2023 → 93 at end of 2025

Outlet exits (Item 20)

Lawns

Not available

No complete exit records for a year

NaturaLawn of America

Not available

No complete exit records for a year

Franchising since (Item 1)

Lawns

1986

2026 FDD · Item 1 · PDF p. 8

NaturaLawn of America

1989

2026 FDD · Item 1 · PDF p. 7

Franchisor founded (Item 1)

Lawns

1986

2026 FDD · Item 1 · PDF p. 8

NaturaLawn of America

1987

2026 FDD · Item 1 · PDF p. 7

Financial performance (Item 19), by location group

Lawns

Franchised (165 territories) — revenue

$1,500,018

mean Gross Sales

2026 FDD · Item 19 · PDF p. 45

Franchised (165 territories) — costs

33.8 percent of Gross Sales

other Expense Percentage

2026 FDD · Item 19 · PDF p. 50

Franchised (165 territories) — profit

$309,377

median Gross Profit

2026 FDD · Item 19 · PDF p. 48

NaturaLawn of America

Franchised (38 locations) — revenue

$30,927,089

mean Annual Gross Revenue

2026 FDD · Item 19 · PDF p. 37

Company-owned (6 locations) — revenue

$1,748,331

mean Annual Gross Sales Revenue

2026 FDD · Item 19 · PDF p. 36

Locations counted not stated in the reviewed record

59.3 – 2,025 percent

range Gross Profit Margin

2026 FDD · Item 19 · PDF p. 36

Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

Lawns vs NaturaLawn of America: common questions

Which costs less to open, Lawns or NaturaLawn of America?: Lawns: $71,500 – $190,000 (2026 FDD · Item 7); NaturaLawn of America: $77,500 – $250,000 (2026 FDD · Item 7 · PDF p. 14). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Lawns. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
Which has more locations, Lawns or NaturaLawn of America?: Lawns: 208 (2026 FDD · Item 20 · PDF p. 52); NaturaLawn of America: 93 (2026 FDD · Item 20 · PDF p. 38). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
Do Lawns and NaturaLawn of America disclose financial performance (Item 19)?: Lawns has reviewed Item 19 figures for 3 location groups; NaturaLawn of America has reviewed Item 19 figures for 3 location groups. Different location groups are not directly comparable, and revenue is not profit.

Answers restate the reviewed figures above. Not a ranking or recommendation.

How Franopolis reviews FDD figures