Which costs less to open, NaturaLawn of America or The Grounds Guys?

NaturaLawn of America: $77,500 – $250,000 (2026 FDD · Item 7 · PDF p. 14); The Grounds Guys: $107,650 – $252,850 (2026 FDD · Item 7 · PDF p. 41). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for NaturaLawn of America. Estimates are not quotes, and the FDD years may differ.

Which has more locations, NaturaLawn of America or The Grounds Guys?

NaturaLawn of America: 93 (2026 FDD · Item 20 · PDF p. 38); The Grounds Guys: 219 (2026 FDD · Item 20 · PDF p. 83). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.

Do NaturaLawn of America and The Grounds Guys disclose financial performance (Item 19)?

NaturaLawn of America has reviewed Item 19 figures for 3 location groups; The Grounds Guys has reviewed Item 19 figures for 2 location groups. Different location groups are not directly comparable, and revenue is not profit.

Franchise opportunities compared

NaturaLawn of America vs The Grounds Guys

Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

NaturaLawn of America2026 FDD

The Grounds Guys2026 FDD

Initial investment · Item 7

NaturaLawn of America

$77,500 – $250,000

2026 FDD · Item 7 · PDF p. 14

The Grounds Guys

$107,650 – $252,850

2026 FDD · Item 7 · PDF p. 41

Initial franchise fee · Item 5

NaturaLawn of America

Not available

The Grounds Guys

$43,750

2026 FDD · Item 5 · PDF p. 25

Royalty · Item 6

NaturaLawn of America

Not available

The Grounds Guys

Not available

Before you compare

Both sets of figures come from 2026 FDDs.
Item 19 figures cover the location groups each FDD names (NaturaLawn of America: 3, The Grounds Guys: 2). Different groups are not directly comparable.

Financial commitment

Disclosure

NaturaLawn of America

The Grounds Guys

Estimated initial investment (Item 7)

NaturaLawn of America

$77,500 – $250,000

Total

2026 FDD · Item 7 · PDF p. 14

The Grounds Guys

$107,650 – $252,850

Totals

2026 FDD · Item 7 · PDF p. 41

Standard initial franchise fee (Item 5)

NaturaLawn of America

Not available

No single standard fee identified

The Grounds Guys

$43,750

2026 FDD · Item 5 · PDF p. 25

Royalty (Item 6)

NaturaLawn of America

Not available

No reviewed royalty record

The Grounds Guys

Not available

No reviewed royalty record

Brand / advertising fund (Item 6)

NaturaLawn of America

1% of percentage of gross sales

Advertising Fee

2026 FDD · Item 6 · PDF p. 12

The Grounds Guys

$25,000/yr

Initial Marketing Spend Requirement — per year for Year 1 and Year 2

2026 FDD · Item 6 · PDF p. 36

System scale & health

Disclosure

NaturaLawn of America

The Grounds Guys

Total outlets (Item 20)

NaturaLawn of America

Outlets at end of 2025

2026 FDD · Item 20 · PDF p. 38

The Grounds Guys

219

Outlets at end of 2025

2026 FDD · Item 20 · PDF p. 83

Net outlet change (Item 20)

NaturaLawn of America

−7

Calculated: 100 at end of 2023 → 93 at end of 2025

The Grounds Guys

−7

Calculated: 226 at end of 2023 → 219 at end of 2025

Outlet exits (Item 20)

NaturaLawn of America

Not available

No complete exit records for a year

The Grounds Guys

Not available

No complete exit records for a year

Franchising since (Item 1)

NaturaLawn of America

1989

2026 FDD · Item 1 · PDF p. 7

The Grounds Guys

2010

2026 FDD · Item 1 · PDF p. 10

Franchisor founded (Item 1)

NaturaLawn of America

1987

2026 FDD · Item 1 · PDF p. 7

The Grounds Guys

2020

2026 FDD · Item 1 · PDF p. 10

Financial performance (Item 19), by location group

NaturaLawn of America

Franchised (38 locations) — revenue

$30,927,089

mean Annual Gross Revenue

2026 FDD · Item 19 · PDF p. 37

Company-owned (6 locations) — revenue

$1,748,331

mean Annual Gross Sales Revenue

2026 FDD · Item 19 · PDF p. 36

Locations counted not stated in the reviewed record

59.3 – 2,025 percent

range Gross Profit Margin

2026 FDD · Item 19 · PDF p. 36

The Grounds Guys

Franchised (105 businesses) — revenue

$820,392

mean Annual Gross Sales

2026 FDD · Item 19 · PDF p. 81

Franchised (56 businesses) — revenue

$392,054

mean Annual Gross Sales

2026 FDD · Item 19 · PDF p. 82

Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

NaturaLawn of America vs The Grounds Guys: common questions

Which costs less to open, NaturaLawn of America or The Grounds Guys?: NaturaLawn of America: $77,500 – $250,000 (2026 FDD · Item 7 · PDF p. 14); The Grounds Guys: $107,650 – $252,850 (2026 FDD · Item 7 · PDF p. 41). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for NaturaLawn of America. Estimates are not quotes, and the FDD years may differ.
Which has more locations, NaturaLawn of America or The Grounds Guys?: NaturaLawn of America: 93 (2026 FDD · Item 20 · PDF p. 38); The Grounds Guys: 219 (2026 FDD · Item 20 · PDF p. 83). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
Do NaturaLawn of America and The Grounds Guys disclose financial performance (Item 19)?: NaturaLawn of America has reviewed Item 19 figures for 3 location groups; The Grounds Guys has reviewed Item 19 figures for 2 location groups. Different location groups are not directly comparable, and revenue is not profit.

Answers restate the reviewed figures above. Not a ranking or recommendation.

How Franopolis reviews FDD figures