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    Franchise opportunities compared

    Hallmark Homecare LLC vs Home Instead

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Hallmark Homecare LLC2026 FDDHome Instead2026 FDD

    Initial investment · Item 7

    Hallmark Homecare LLC

    $109,500 – $134,500

    2026 FDD · Item 7 · PDF p. 16

    Home Instead

    $92,640 – $350,550

    2026 FDD · Item 7

    Initial franchise fee · Item 5

    Hallmark Homecare LLC

    Not available

    Home Instead

    $54,000

    2026 FDD · Item 5 · PDF p. 19

    Royalty · Item 6

    Hallmark Homecare LLC

    $500

    2026 FDD · Item 6 · PDF p. 13

    Home Instead

    5%

    2026 FDD · Item 6 · PDF p. 21

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • Home Instead discloses more than one business format, so the investment range spans formats; the full report breaks them out.
    • Item 19 figures cover the location groups each FDD names (Hallmark Homecare LLC: 12, Home Instead: 1). Different groups are not directly comparable.

    Financial commitment

    Estimated initial investment (Item 7)

    Hallmark Homecare LLC

    $109,500 – $134,500
    TOTAL ESTIMATED INVESTMENT (One Protected Territory)
    2026 FDD · Item 7 · PDF p. 16

    Home Instead

    $92,640 – $350,550
    2026 FDD · Item 7
    Standard initial franchise fee (Item 5)

    Hallmark Homecare LLC

    Not available
    No single standard fee identified

    Home Instead

    $54,000
    2026 FDD · Item 5 · PDF p. 19
    Royalty (Item 6)

    Hallmark Homecare LLC

    $500
    Royalty Fee — $500
    2026 FDD · Item 6 · PDF p. 13

    Home Instead

    5%
    Royalty rate
    2026 FDD · Item 6 · PDF p. 21
    Brand / advertising fund (Item 6)

    Hallmark Homecare LLC

    1%
    Marketing Fee — 1% — 1%
    2026 FDD · Item 6 · PDF p. 13

    Home Instead

    2%
    Marketing fund contribution — 2%
    2026 FDD · Item 6 · PDF p. 22

    System scale & health

    Total outlets (Item 20)

    Hallmark Homecare LLC

    59
    Outlets at end of 2025
    2025 FDD · Item 20 · PDF p. 43

    Home Instead

    Not available
    No reviewed outlet counts
    Net outlet change (Item 20)

    Hallmark Homecare LLC

    +56
    Calculated: 3 at end of 2022 → 59 at end of 2025

    Home Instead

    Not available
    Only one year reported
    Outlet exits (Item 20)

    Hallmark Homecare LLC

    Not available
    No complete exit records for a year

    Home Instead

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Hallmark Homecare LLC

    Not available
    Not in reviewed records

    Home Instead

    1995
    From a verified franchisor listing
    Franchisor founded (Item 1)

    Hallmark Homecare LLC

    Not available
    Not in reviewed records

    Home Instead

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    Hallmark Homecare LLC
    Locations counted not stated in the reviewed record — Represented Franchisee #1, McKinney, TX, launched 2023-03
    100 percent
    other #1 McKinney, TX
    2026 FDD · Item 19 · PDF p. 36
    Locations counted not stated in the reviewed record — Represented Franchisee #2, San Antonio, TX, launched 2023-08
    $1,390,655
    other #2 San Antonio, TX
    2026 FDD · Item 19 · PDF p. 37
    Locations counted not stated in the reviewed record — Represented Franchisee #3, Charlotte, NC, launched 2023-09
    $1,818,727
    other #3 Charlotte, NC
    2026 FDD · Item 19 · PDF p. 38
    +9 more groups in the full report
    Home Instead
    Locations counted not stated in the reviewed record
    $2,750,876
    other Franchised business average gross sales
    2026 FDD · Item 19 · PDF p. 65

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Hallmark Homecare LLC vs Home Instead: common questions

    Which costs less to open, Hallmark Homecare LLC or Home Instead?
    Hallmark Homecare LLC: $109,500 – $134,500 (2026 FDD · Item 7 · PDF p. 16); Home Instead: $92,640 – $350,550 (2026 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Home Instead. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    How do Hallmark Homecare LLC and Home Instead royalties compare?
    Hallmark Homecare LLC: $500 (2026 FDD · Item 6 · PDF p. 13); Home Instead: 5% (2026 FDD · Item 6 · PDF p. 21). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Do Hallmark Homecare LLC and Home Instead disclose financial performance (Item 19)?
    Hallmark Homecare LLC has reviewed Item 19 figures for 12 location groups; Home Instead has reviewed Item 19 figures for 1 location group. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

    Keep researching

    Full Hallmark Homecare LLC report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Full Home Instead report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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