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    Franchise opportunities compared

    HomeSmart vs Realty Executives

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    HHomeSmart2026 FDDRealty Executives2025 FDD

    Initial investment · Item 7

    HomeSmart

    $65,500 – $205,000

    2026 FDD · Item 7

    Realty Executives

    $54,700 – $443,500

    2025 FDD · Item 7 · PDF p. 22

    Initial franchise fee · Item 5

    HomeSmart

    Not available

    Realty Executives

    Not available

    Royalty · Item 6

    HomeSmart

    $12

    2026 FDD · Item 6 · PDF p. 10

    Realty Executives

    Not available

    Before you compare

    • HomeSmart figures come from its 2026 FDD and Realty Executives figures from its 2025 FDD, so the years differ.
    • HomeSmart discloses more than one business format, so the investment range spans formats; the full report breaks them out.
    • Only neither brand has reviewed Item 19 figures here.

    Financial commitment

    Estimated initial investment (Item 7)

    HomeSmart

    $65,500 – $205,000
    2026 FDD · Item 7

    Realty Executives

    $54,700 – $443,500
    Total estimated initial investment: $54,700–$443,500
    2025 FDD · Item 7 · PDF p. 22
    Standard initial franchise fee (Item 5)

    HomeSmart

    Not available
    No single standard fee identified

    Realty Executives

    Not available
    No single standard fee identified
    Royalty (Item 6)

    HomeSmart

    $12
    Royalty fee per agent per month
    2026 FDD · Item 6 · PDF p. 10

    Realty Executives

    Not available
    No reviewed royalty record
    Brand / advertising fund (Item 6)

    HomeSmart

    4%
    Franchise Marketing Accrual Fund contribution rate — 4%
    2026 FDD · Item 6 · PDF p. 10

    Realty Executives

    $300
    Monthly Marketing Fee: $300 × greater of salesperson count or quota
    2025 FDD · Item 6 · PDF p. 20

    System scale & health

    Total outlets (Item 20)

    HomeSmart

    258
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 42

    Realty Executives

    223
    Outlets at end of 2025
    2025 FDD · Item 20 · PDF p. 49
    Net outlet change (Item 20)

    HomeSmart

    +13
    Calculated: 245 at end of 2023 → 258 at end of 2025

    Realty Executives

    −64
    Calculated: 287 at end of 2023 → 223 at end of 2025
    Outlet exits (Item 20)

    HomeSmart

    Not available
    No complete exit records for a year

    Realty Executives

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    HomeSmart

    Not available
    Not in reviewed records

    Realty Executives

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    HomeSmart

    Not available
    Not in reviewed records

    Realty Executives

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    HHomeSmart

    Not disclosed — no Item 19 financial performance representation

    Realty Executives

    Not disclosed — no Item 19 financial performance representation

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    HomeSmart vs Realty Executives: common questions

    Which costs less to open, HomeSmart or Realty Executives?
    HomeSmart: $65,500 – $205,000 (2026 FDD · Item 7); Realty Executives: $54,700 – $443,500 (2025 FDD · Item 7 · PDF p. 22). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Realty Executives. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    Which has more locations, HomeSmart or Realty Executives?
    HomeSmart: 258 (2026 FDD · Item 20 · PDF p. 42); Realty Executives: 223 (2025 FDD · Item 20 · PDF p. 49). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do HomeSmart and Realty Executives disclose financial performance (Item 19)?
    HomeSmart makes no Item 19 financial performance representation; Realty Executives makes no Item 19 financial performance representation. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

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    Full HomeSmart report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Full Realty Executives report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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    FDD glossary

    Plain-language meaning of each Item