Franchise opportunities compared
Honest1 Auto Care vs Moran Family of Brands
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Initial investment · Item 7
Honest1 Auto Care
$285,250 – $1,317,250
2026 FDD · Item 7 · PDF p. 19Moran Family of Brands
$267,500 – $362,900
2026 FDD · Item 7Initial franchise fee · Item 5
Honest1 Auto Care
$75,000
2026 FDD · Item 5 · PDF p. 12Moran Family of Brands
$5,000
2026 FDD · Item 5 · PDF p. 15Royalty · Item 6
Honest1 Auto Care
6%
2026 FDD · Item 6 · PDF p. 13Moran Family of Brands
7%
2026 FDD · Item 6 · PDF p. 17Before you compare
- Both sets of figures come from 2026 FDDs.
- Moran Family of Brands discloses more than one business format, so the investment range spans formats; the full report breaks them out.
- Item 19 figures cover the location groups each FDD names (Honest1 Auto Care: 3, Moran Family of Brands: 6). Different groups are not directly comparable.
Financial commitment
Honest1 Auto Care
Moran Family of BrandsHonest1 Auto Care
Moran Family of Brands
Honest1 Auto Care
Moran Family of Brands
Honest1 Auto Care
Moran Family of Brands
Honest1 Auto Care
Moran Family of Brands
System scale & health
Honest1 Auto Care
Moran Family of BrandsHonest1 Auto Care
Moran Family of Brands
Honest1 Auto Care
Moran Family of Brands
Honest1 Auto Care
Moran Family of Brands
Honest1 Auto Care
Moran Family of Brands
Honest1 Auto Care
Moran Family of Brands
Financial performance (Item 19), by location group
Honest1 Auto Care
Moran Family of BrandsItem 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.
Honest1 Auto Care vs Moran Family of Brands: common questions
- Which costs less to open, Honest1 Auto Care or Moran Family of Brands?
- Honest1 Auto Care: $285,250 – $1,317,250 (2026 FDD · Item 7 · PDF p. 19); Moran Family of Brands: $267,500 – $362,900 (2026 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Moran Family of Brands. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
- How do Honest1 Auto Care and Moran Family of Brands royalties compare?
- Honest1 Auto Care: 6% (2026 FDD · Item 6 · PDF p. 13); Moran Family of Brands: 7% (2026 FDD · Item 6 · PDF p. 17). Royalties as disclosed in Item 6; other recurring fees are listed separately.
- Which has more locations, Honest1 Auto Care or Moran Family of Brands?
- Honest1 Auto Care: 61 (2026 FDD · Item 20 · PDF p. 48); Moran Family of Brands: 106 (2026 FDD · Item 20 · PDF p. 62). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
- Do Honest1 Auto Care and Moran Family of Brands disclose financial performance (Item 19)?
- Honest1 Auto Care has reviewed Item 19 figures for 3 location groups; Moran Family of Brands has reviewed Item 19 figures for 6 location groups. Different location groups are not directly comparable, and revenue is not profit.
Answers restate the reviewed figures above. Not a ranking or recommendation.
Keep researching

Full Honest1 Auto Care report
Every reviewed fee, Item 19 group, outlet table and territory disclosure

Full Moran Family of Brands report
Every reviewed fee, Item 19 group, outlet table and territory disclosure


