Franchise opportunities compared
Magnolia Bakery International vs Milkshake Factory
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Before you compare
- Magnolia Bakery International figures come from its 2026 FDD and Milkshake Factory figures from its 2025 FDD, so the years differ.
- Magnolia Bakery International discloses more than one business format, so the investment range spans formats; the full report breaks them out.
- Item 19 figures cover the location groups each FDD names (Magnolia Bakery International: 15, Milkshake Factory: 5). Different groups are not directly comparable.
| Disclosure | MBMagnolia Bakery International |  Milkshake Factory |
|---|---|---|
| Financial commitment | ||
| Estimated initial investment (Item 7) | $499,700 – $1,276,270 2026 FDD · Item 7 | $510,492 – $772,548 TOTAL Single-Unit Restaurant 2025 FDD · Item 7 · PDF p. 18 |
| Standard initial franchise fee (Item 5) | $29,500 2026 FDD · Item 5 · PDF p. 11 | $60,000 2025 FDD · Item 5 · PDF p. 8 |
| Royalty (Item 6) | $6.00 Royalty 6% — 6% 2026 FDD · Item 6 · PDF p. 12 | 6% · percentage of Adjusted Gross Sales; second year minimum $1,200 per month; third and subsequent years minimum $1,500 per month Royalty Fee 2025 FDD · Item 6 · PDF p. 10 |
| Brand / advertising fund (Item 6) | $3.00 Marketing Fund — 3% 2026 FDD · Item 6 · PDF p. 12 | 2% of percentage of adjusted gross sales Brand Development Fund 2025 FDD · Item 6 · PDF p. 10 |
| System scale & health | ||
| Total outlets (Item 20) | 11 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 51 | 14 Outlets at end of 2024 2025 FDD · Item 20 · PDF p. 56 |
| Net outlet change (Item 20) | +1 Calculated: 10 at end of 2023 → 11 at end of 2025 | +5 Calculated: 9 at end of 2022 → 14 at end of 2024 |
| Outlet exits (Item 20) | Not available No complete exit records for a year | Not available No complete exit records for a year |
| Franchising since (Item 1) | Not available Not in reviewed records | 2023 2025 FDD · Item 1 · PDF p. 6 |
| Franchisor founded (Item 1) | Not available Not in reviewed records | 2022 2025 FDD · Item 1 · PDF p. 6 |
| Performance (Item 19) | ||
| Financial performance (Item 19), by location group | Locations counted not stated in the reviewed record — TenUSaffiliatedBakeries:8FullBake/2NoBake 5 units other TenaffiliateBakeries · 2026 FDD · Item 19 · PDF p. 45 Locations counted not stated in the reviewed record — TenUSaffiliatedBakeries:8FullBake/2NoBake Morning7am–12pm 107 transactions other Morning7am–12pm · 2026 FDD · Item 19 · PDF p. 47 Locations counted not stated in the reviewed record — TenUSaffiliatedBakeries:8FullBake/2NoBake Midday12pm–5pm $5,137 other Midday12pm–5pm · 2026 FDD · Item 19 · PDF p. 47 +12 more groups in the full report | Franchised locations — other measures 135 transactions per day mean Daily Transactions · 2025 FDD · Item 19 · PDF p. 54 Franchised (3 locations) — revenue $181,580 other Gross Revenue · 2025 FDD · Item 19 · PDF p. 52 Locations counted not stated in the reviewed record $922,771 other Gross Revenue · 2025 FDD · Item 19 · PDF p. 51 +2 more groups in the full report |
Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.