Magnolia Bakery International
Franchise research report · reviewed 2026 disclosure data
Researching Magnolia Bakery International franchise opportunities? Every figure below is cited to the FDD.
Famous for its classic American baked goods and nostalgic desserts, the Magnolia Bakery franchise has built a devoted following with its signature cupcakes, ban
Headline figures
Quick facts
- How much does it cost to open a Magnolia Bakery International franchise?
- The Magnolia Bakery International Franchise Disclosure Document reports separate estimated initial investments by format: $696,000–$1,198,270 for fullbake — total (2026 FDD, Item 7, PDF p. 16); $735,000–$1,276,270 for three–five development+firstfullbake — as indicated in item 7 chart above as indicated in item 7 chart above as indicated in item 7 chart above total (2026 FDD, Item 7, PDF p. 20); $499,700–$702,030 for nobake — total (2026 FDD, Item 7, PDF p. 17). These formats are not combined. Each is the franchisor's disclosed estimate, not a quote. Details
- What is the Magnolia Bakery International initial franchise fee?
- The disclosed initial franchise fee for a standard single unit is $29,500 (2026 FDD, Item 5, PDF p. 11). Other fee options (for example multi-unit or conversion) are listed separately in the report. Details
- What ongoing fees does Magnolia Bakery International charge?
- The disclosed ongoing royalty is $6 (2026 FDD, Item 6, PDF p. 12). The brand or advertising fund contribution is $3 (2026 FDD, Item 6, PDF p. 12). Other recurring fees are listed in Item 6. Details
- Does Magnolia Bakery International disclose financial performance (Item 19)?
- Yes. The Magnolia Bakery International FDD includes an Item 19 financial performance representation (2026 FDD, Item 19, PDF p. 45). Figures apply only to the locations and period each one covers. Details
- How many Magnolia Bakery International locations are there?
- The FDD reports 11 outlets at the end of 2025 (2026 FDD, Item 20, PDF p. 51). Existing locations do not indicate territory availability. Details
From reviewed FDD figures only. Not a recommendation or projection.
What the disclosures show
- 1The 2026 FDD (Item 7) estimates opening costs separately by format: $696,000 – $1,198,270 (FullBake — Total); $735,000 – $1,276,270 (Three–five development+firstFullBake — As indicated in Item 7 chart above As indicated in Item 7 chart above As indicated in Item 7 chart above Total); $499,700 – $702,030 (NoBake — Total); several initial fee options apply.
- 2Item 19 covers 15 separate groups: other measures for 10 Affiliate-owned locations; other measures for 10 Affiliate-owned locations; other measures for 10 Affiliate-owned locations; other measures for 10 Affiliate-owned locations; other measures for 10 Affiliate-owned locations; other measures for 6 Affiliate-owned locations; other measures for 10 Affiliate-owned locations; other measures for 10 Affiliate-owned locations; other measures for 10 Affiliate-owned locations; other measures for 1 Affiliate-owned locations; other measures for 1 Affiliate-owned locations; other measures for 2 Affiliate-owned locations; other measures for 10 Affiliate-owned locations; other measures for 10 Affiliate-owned locations; revenue for 1 Franchised locations. They are not combined.
- 3Outlets held steady in 2025, to 11 (United States, as labeled in the FDD, Item 20).
From reviewed FDD figures only. Not a recommendation or projection.
Costs · Items 5–7
What does it cost to open?
Estimated opening costs and the fees payable to the franchisor.
Startup Investment — Item 7
Range across 3 single-unit formats
2026 FDD · Item 7
Formats disclosed in Item 7 (3)
Each format has its own total. The total depends on the format you choose.
- NoBakePDF p. 17$499,700 – $702,030
- FullBakePDF p. 16$696,000 – $1,198,270
- Three–five development+firstFullBake — As indicated in Item 7 chart above As indicated in Item 7 chart above As indicated in Item 7 chart abovePDF p. 20$735,000 – $1,276,270
Standard single-unit franchise fee
2026 FDD · Item 5 · PDF p. 11
Discounted and multi-unit options are separate; see all fees.
Ongoing Fees — Item 6
Selected recurring charges; payment bases and conditions remain attached to each fee.
- Royalty 6% — 6%Main ongoing fee
32 reported fees, each with its payment basis, are listed below; they haven't been sorted into recurring, initial and occasional groups yet.
Financial Performance — Item 19
What results are disclosed—and for which locations?
15 separate populations, shown apart. Revenue is not owner income.
Locations counted: not stated in the reviewed record
Other measures · 10 locations
- Who is counted
- TenUSaffiliatedBakeries:8FullBake/2NoBake
- Period
- Countmeetingaverage
- Excluded
- OnefranchisednontraditionalairportpilotexcludedfromaffiliateTables1–7;limitedmenu/reducedhours reportedseparately.
- Method
- Historicalemployeedataordinarycourse;GrossRevenueallcash/creditregardlesscollection/onpremises/delivery/catering/wholesale;excludesremittedtax/giftissuance/goodfaithrefunds. OneFullBakeincludesonsitekiosksales.
Locations counted: not stated in the reviewed record
Other measures · 10 locations
- Who is counted
- TenUSaffiliatedBakeries:8FullBake/2NoBake Morning7am–12pm
- Period
- Average Transactions per Day Part per Bakery
- Excluded
- OnefranchisednontraditionalairportpilotexcludedfromaffiliateTables1–7;limitedmenu/reducedhours reportedseparately.
- Method
- Historicalemployeedataordinarycourse;GrossRevenueallcash/creditregardlesscollection/onpremises/delivery/catering/wholesale;excludesremittedtax/giftissuance/goodfaithrefunds. OneFullBakeincludesonsitekiosksales.
Locations counted: not stated in the reviewed record
Other measures · 10 locations
- Who is counted
- TenUSaffiliatedBakeries:8FullBake/2NoBake Midday12pm–5pm
- Period
- Average Daily Sales per Bakery
- Excluded
- OnefranchisednontraditionalairportpilotexcludedfromaffiliateTables1–7;limitedmenu/reducedhours reportedseparately.
- Method
- Historicalemployeedataordinarycourse;GrossRevenueallcash/creditregardlesscollection/onpremises/delivery/catering/wholesale;excludesremittedtax/giftissuance/goodfaithrefunds. OneFullBakeincludesonsitekiosksales.
Locations counted: not stated in the reviewed record
Other measures · 10 locations
- Who is counted
- TenUSaffiliatedBakeries:8FullBake/2NoBake Total
- Period
- Average Transactions per Day Part per Bakery
- Excluded
- OnefranchisednontraditionalairportpilotexcludedfromaffiliateTables1–7;limitedmenu/reducedhours reportedseparately.
- Method
- Historicalemployeedataordinarycourse;GrossRevenueallcash/creditregardlesscollection/onpremises/delivery/catering/wholesale;excludesremittedtax/giftissuance/goodfaithrefunds. OneFullBakeincludesonsitekiosksales.
Locations counted: not stated in the reviewed record
Other measures · 10 locations
- Who is counted
- TenUSaffiliatedBakeries:8FullBake/2NoBake Night5pm–12am
- Period
- Average Customer Ticket per Bakery
- Excluded
- OnefranchisednontraditionalairportpilotexcludedfromaffiliateTables1–7;limitedmenu/reducedhours reportedseparately.
- Method
- Historicalemployeedataordinarycourse;GrossRevenueallcash/creditregardlesscollection/onpremises/delivery/catering/wholesale;excludesremittedtax/giftissuance/goodfaithrefunds. OneFullBakeincludesonsitekiosksales.
Locations counted: not stated in the reviewed record
Other measures · 6 locations
- Who is counted
- 6NYFullBake
- Period
- Occupancy expenses
- Excluded
- TwoNoBakeexcluded
- Method
- Historicalemployeedataordinarycourse;GrossRevenueallcash/creditregardlesscollection/onpremises/delivery/catering/wholesale;excludesremittedtax/giftissuance/goodfaithrefunds. OneFullBakeincludesonsitekiosksales. Costcategories/EBITDA asstated;percentageofgrossrevenue;notstandalonenetprofit.
Locations counted: not stated in the reviewed record
Other measures · 10 locations
- Who is counted
- TenUSaffiliatedBakeries:8FullBake/2NoBake UberEats
- Period
- Total Annual Third-Party Sales per Bakery
- Excluded
- OnefranchisednontraditionalairportpilotexcludedfromaffiliateTables1–7;limitedmenu/reducedhours reportedseparately.
- Method
- Historicalemployeedataordinarycourse;GrossRevenueallcash/creditregardlesscollection/onpremises/delivery/catering/wholesale;excludesremittedtax/giftissuance/goodfaithrefunds. OneFullBakeincludesonsitekiosksales.
Locations counted: not stated in the reviewed record
Other measures · 10 locations
- Who is counted
- TenUSaffiliatedBakeries:8FullBake/2NoBake GrubHub
- Period
- Total Annual Third-Party Sales per Bakery
- Excluded
- OnefranchisednontraditionalairportpilotexcludedfromaffiliateTables1–7;limitedmenu/reducedhours reportedseparately.
- Method
- Historicalemployeedataordinarycourse;GrossRevenueallcash/creditregardlesscollection/onpremises/delivery/catering/wholesale;excludesremittedtax/giftissuance/goodfaithrefunds. OneFullBakeincludesonsitekiosksales.
Locations counted: not stated in the reviewed record
Other measures · 10 locations
- Who is counted
- TenUSaffiliatedBakeries:8FullBake/2NoBake DoorDash
- Period
- % of Third-Party Sales
- Excluded
- OnefranchisednontraditionalairportpilotexcludedfromaffiliateTables1–7;limitedmenu/reducedhours reportedseparately.
- Method
- Historicalemployeedataordinarycourse;GrossRevenueallcash/creditregardlesscollection/onpremises/delivery/catering/wholesale;excludesremittedtax/giftissuance/goodfaithrefunds. OneFullBakeincludesonsitekiosksales.
Locations counted: not stated in the reviewed record
Other measures · 1 locations
- Who is counted
- 1ChicagoFullBake
- Period
- Average Gross Revenue
- Excluded
- TwoNoBakeexcluded
- Method
- Historicalemployeedataordinarycourse;GrossRevenueallcash/creditregardlesscollection/onpremises/delivery/catering/wholesale;excludesremittedtax/giftissuance/goodfaithrefunds. OneFullBakeincludesonsitekiosksales. Costcategories/EBITDA asstated;percentageofgrossrevenue;notstandalonenetprofit.
Locations counted: not stated in the reviewed record
Other measures · 1 locations
- Who is counted
- 1LAFullBake
- Period
- Average Gross Revenue
- Excluded
- TwoNoBakeexcluded
- Method
- Historicalemployeedataordinarycourse;GrossRevenueallcash/creditregardlesscollection/onpremises/delivery/catering/wholesale;excludesremittedtax/giftissuance/goodfaithrefunds. OneFullBakeincludesonsitekiosksales. Costcategories/EBITDA asstated;percentageofgrossrevenue;notstandalonenetprofit.
Locations counted: not stated in the reviewed record
Other measures · 2 locations
- Who is counted
- 2NYNoBake
- Excluded
- EightFullBakeexcluded
- Method
- Historicalemployeedataordinarycourse;GrossRevenueallcash/creditregardlesscollection/onpremises/delivery/catering/wholesale;excludesremittedtax/giftissuance/goodfaithrefunds. OneFullBakeincludesonsitekiosksales. Costcategories/EBITDA asstated;percentageofgrossrevenue;notstandalonenetprofit.
Locations counted: not stated in the reviewed record
Other measures · 10 locations
- Who is counted
- Hypotheticalfranchise achievingTable1$4,595,074meanrevenue
- Excluded
- OnefranchisednontraditionalairportpilotexcludedfromaffiliateTables1–7;limitedmenu/reducedhours reportedseparately.
- Method
- Sourceillustrativefees,notactualaffiliateexpenses;nocomputationbyreader.
Locations counted: not stated in the reviewed record
Other measures · 10 locations
- Who is counted
- Prospective franchisee whose Magnolia Bakery achieves the Average Gross Revenues presented in Table 1
- Excluded
- Illustrative fees for a prospective franchised bakery, not actual expenses of affiliate-owned bakeries.
- Method
- Sourceillustrativefees,notactualaffiliateexpenses;nocomputationbyreader.
Locations counted: not stated in the reviewed record
Revenue · 1 locations
- Who is counted
- OneLaGuardiaairportpilotlimitedmenureducedhours
- Excluded
- OnefranchisednontraditionalairportpilotexcludedfromaffiliateTables1–7;limitedmenu/reducedhours reportedseparately.
- Method
- Historicalemployeedataordinarycourse;GrossRevenueallcash/creditregardlesscollection/onpremises/delivery/catering/wholesale;excludesremittedtax/giftissuance/goodfaithrefunds. OneFullBakeincludesonsitekiosksales.
These groups are never combined.
Outlet Changes — Item 20
How has the outlet count changed?
United States, as labeled in the FDD · counts as of 2025 of each year.
2026 FDD · Item 20 · PDF p. 51
Net +1 outlets, 2023–2025
Year-end counts reported in Item 20. The scale starts at zero; the labels between the dots show each year's change. Openings and closures for 2025 haven't been pulled from the Item 20 tables yet, so no turnover or churn is shown.
Questions to investigate
Prompts based on what this brand's reviewed disclosures do and don't show — not conclusions. Join free as a member to save questions to your research.
For the franchisor
Which line items in the 2026 Item 7 estimate ($499,700 – $1,276,270) vary most by market, and why?
Which initial fee option would apply to my situation, and what conditions or discounts affect it?
Which locations are included in the Item 19 figures, and which were excluded?
Reported units went from 11 to 11 in 2025. How many new units opened, closed or changed hands?
Is a territory available in my area, and how is it defined in my agreement?
For current and former owners
How did your actual startup costs and timeline compare with the Item 7 estimate?
How many hours a week do you work in the business, and in what role?
How do your results compare with the Item 19 figures, and what explains the difference?
What support from the franchisor has been most and least useful?
For your advisors
Ask a franchise attorney to review the territory, renewal, transfer and termination terms.
Ask an accountant to build a cash-flow plan using your own assumptions, not the franchisor's.
Sources & vintage history
Every displayed fact is retained with its disclosure vintage, item, page, and reviewed status. Prior vintages remain on file rather than being overwritten.
Citations (2026 FDD)
- [1]Standard initial franchise fee — Item 5 · PDF p. 11
- [2]Item 19 — Locations counted not stated in the reviewed record — TenUSaffiliatedBakeries:8FullBake/2NoBake · PDF p. 45
- [3]Item 19 — Locations counted not stated in the reviewed record — TenUSaffiliatedBakeries:8FullBake/2NoBake Morning7am–12pm · PDF p. 47
- [4]Item 19 — Locations counted not stated in the reviewed record — TenUSaffiliatedBakeries:8FullBake/2NoBake Midday12pm–5pm · PDF p. 47
- [5]Item 19 — Locations counted not stated in the reviewed record — TenUSaffiliatedBakeries:8FullBake/2NoBake Total · PDF p. 47
- [6]Item 19 — Locations counted not stated in the reviewed record — TenUSaffiliatedBakeries:8FullBake/2NoBake Night5pm–12am · PDF p. 47
- [7]Item 19 — Locations counted not stated in the reviewed record — 6NYFullBake · PDF p. 48
- [8]Item 19 — Locations counted not stated in the reviewed record — TenUSaffiliatedBakeries:8FullBake/2NoBake UberEats · PDF p. 47
- [9]Item 19 — Locations counted not stated in the reviewed record — TenUSaffiliatedBakeries:8FullBake/2NoBake GrubHub · PDF p. 47
- [10]Item 19 — Locations counted not stated in the reviewed record — TenUSaffiliatedBakeries:8FullBake/2NoBake DoorDash · PDF p. 47
- [11]Item 19 — Locations counted not stated in the reviewed record — 1ChicagoFullBake · PDF p. 48
- [12]Item 19 — Locations counted not stated in the reviewed record — 1LAFullBake · PDF p. 48
- [13]Item 19 — Locations counted not stated in the reviewed record — 2NYNoBake · PDF p. 49
- [14]Item 19 — Locations counted not stated in the reviewed record — Hypotheticalfranchise achievingTable1$4,595,074meanrevenue · PDF p. 50
- [15]Item 19 — Locations counted not stated in the reviewed record — Prospective franchisee whose Magnolia Bakery achieves the Average Gross Revenue… · PDF p. 50
- [16]Item 19 — Locations counted not stated in the reviewed record — OneLaGuardiaairportpilotlimitedmenureducedhours · PDF p. 50
- [17]Outlet counts — Item 20, Table 1 · PDF p. 51
"PDF p." is the page in the PDF file; "printed p." is the number printed on the FDD page. Source document: FDD
Territory & operations
10 addresses in Franopolis's imported location list. Coverage may differ from Item 20 outlet counts.
These are contract disclosures, not confirmation that any territory is currently available.
Legal & agreement
Franchisor financial statements
No verified franchisor financial statement figures have been reviewed yet.
SBA-backed loans to franchisees
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Source: U.S. Small Business Administration 7(a) & 504 FOIA data. Loan volume is not a measure of franchisee success.
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At a glance
Business history
Not reviewed
Owner participation
Not reviewed
Territory language
Litigation disclosure
Not reviewed
Bankruptcy disclosure
Not reviewed
Agreement term
Not reviewed
Independent analysis of franchisor-provided data. Not investment advice. Franopolis does not distribute FDDs.