Franchise opportunities compared
Magnolia Soap and Bath Co vs Verlo Mattress
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Before you compare
- Both sets of figures come from 2026 FDDs.
- Magnolia Soap and Bath Co and Verlo Mattress disclose more than one business format, so the investment range spans formats; the full report breaks them out.
- Item 19 figures cover the location groups each FDD names (Magnolia Soap and Bath Co: 2, Verlo Mattress: 1). Different groups are not directly comparable.
| Disclosure |  Magnolia Soap and Bath Co |  Verlo Mattress |
|---|---|---|
| Financial commitment | ||
| Estimated initial investment (Item 7) | $263,900 – $490,500 2026 FDD · Item 7 | $6,000 – $750,926 2026 FDD · Item 7 |
| Standard initial franchise fee (Item 5) | Not available No single standard fee identified | $50,000 2026 FDD · Item 5 · PDF p. 12 |
| Royalty (Item 6) | $1,250 Royalty Fee — $1,250 2026 FDD · Item 6 · PDF p. 14 | 5% Royalty Fee: 5% of monthly Gross Sales 2026 FDD · Item 6 · PDF p. 13 |
| Brand / advertising fund (Item 6) | 2% Brand Fund Contribution — 2% — 2% 2026 FDD · Item 6 · PDF p. 14 | 2.5% National Marketing Fund Fee: up to 2½% of monthly Gross Sales — 2.5% 2026 FDD · Item 6 · PDF p. 13 |
| System scale & health | ||
| Total outlets (Item 20) | 52 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 53 | Not available No reviewed outlet counts |
| Net outlet change (Item 20) | +18 Calculated: 34 at end of 2023 → 52 at end of 2025 | Not available Only one year reported |
| Outlet exits (Item 20) | Not available No complete exit records for a year | Not available No complete exit records for a year |
| Franchising since (Item 1) | Not available Not in reviewed records | 1989 From a verified franchisor listing |
| Franchisor founded (Item 1) | Not available Not in reviewed records | Not available Not in reviewed records |
| Performance (Item 19) | ||
| Financial performance (Item 19), by location group | Locations counted not stated in the reviewed record — 26 franchised outlets plus 1 existing licensee, open entire 2025 $12,364,970 other Total gross revenue · 2026 FDD · Item 19 · PDF p. 51 Locations counted not stated in the reviewed record — 10 affiliate-owned outlets, entire 2025 19 percent other COGS ratio range · 2026 FDD · Item 19 · PDF p. 51 | Locations counted not stated in the reviewed record $2,485,612 other Franchise C aggregate annual sales · 2026 FDD · Item 19 · PDF p. 50 |
Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.
Magnolia Soap and Bath Co vs Verlo Mattress: common questions
- Which costs less to open, Magnolia Soap and Bath Co or Verlo Mattress?
- Magnolia Soap and Bath Co: $263,900 – $490,500 (2026 FDD · Item 7); Verlo Mattress: $6,000 – $750,926 (2026 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Verlo Mattress. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
- How do Magnolia Soap and Bath Co and Verlo Mattress royalties compare?
- Magnolia Soap and Bath Co: $1,250 (2026 FDD · Item 6 · PDF p. 14); Verlo Mattress: 5% (2026 FDD · Item 6 · PDF p. 13). Royalties as disclosed in Item 6; other recurring fees are listed separately.
- Do Magnolia Soap and Bath Co and Verlo Mattress disclose financial performance (Item 19)?
- Magnolia Soap and Bath Co has reviewed Item 19 figures for 2 location groups; Verlo Mattress has reviewed Item 19 figures for 1 location group. Different location groups are not directly comparable, and revenue is not profit.
Answers restate the reviewed figures above. Not a ranking or recommendation.