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    Franchise opportunities compared

    Marks vs Signal

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    MMarks2026 FDDSignal2026 FDD

    Initial investment · Item 7

    Marks

    $92,499

    2026 FDD · Item 7 · PDF p. 17

    Signal

    $160,200 – $10,189,650

    2026 FDD · Item 7

    Initial franchise fee · Item 5

    Marks

    $69,999

    2026 FDD · Item 5 · PDF p. 10

    Signal

    Not available

    Royalty · Item 6

    Marks

    $1,500

    2026 FDD · Item 6 · PDF p. 11

    Signal

    4%

    2026 FDD · Item 6 · PDF p. 15

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • Signal discloses more than one business format, so the investment range spans formats; the full report breaks them out.
    • Item 19 figures cover the location groups each FDD names (Marks: 3, Signal: 1). Different groups are not directly comparable.

    Financial commitment

    Estimated initial investment (Item 7)

    Marks

    $92,499
    Total Initial Investment: $92,499–$114,999
    2026 FDD · Item 7 · PDF p. 17

    Signal

    $160,200 – $10,189,650
    2026 FDD · Item 7
    Standard initial franchise fee (Item 5)

    Marks

    $69,999
    2026 FDD · Item 5 · PDF p. 10

    Signal

    Not available
    No single standard fee identified
    Royalty (Item 6)

    Marks

    $1,500
    Royalty: greater of $1,500 or 10% of recruitment, recurring, and add-on fees
    2026 FDD · Item 6 · PDF p. 11

    Signal

    4%
    Royalty Fee
    2026 FDD · Item 6 · PDF p. 15
    Brand / advertising fund (Item 6)

    Marks

    5%
    Brand Fund Contribution: 5% of franchisee Gross Margin — 5%
    2026 FDD · Item 6 · PDF p. 11

    Signal

    Not available
    No reviewed brand or advertising fund fee

    System scale & health

    Total outlets (Item 20)

    Marks

    1
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 40

    Signal

    1,883
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 55
    Net outlet change (Item 20)

    Marks

    +0
    Calculated: 1 at end of 2023 → 1 at end of 2025

    Signal

    +824
    Calculated: 1,059 at end of 2023 → 1,883 at end of 2025
    Outlet exits (Item 20)

    Marks

    Not available
    No complete exit records for a year

    Signal

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Marks

    Not available
    Not in reviewed records

    Signal

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    Marks

    Not available
    Not in reviewed records

    Signal

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    MMarks
    Locations counted not stated in the reviewed record — One Company-Owned Affiliate Co. operation; 2024 table period.
    $1,015,122
    other Affiliate Co. gross profit for 2024: $1,015,122
    2026 FDD · Item 19 · PDF p. 39
    Locations counted not stated in the reviewed record — One Company-Owned Affiliate Co. operation; 2025 table period.
    $109,349
    other Affiliate Co. royalty for 2025: $109,349
    2026 FDD · Item 19 · PDF p. 39
    Locations counted not stated in the reviewed record — One Company-Owned outlet operated by Affiliate Co.; the financial table reports…
    $589,594
    other Affiliate Co. adjusted gross profit for 2025: $589,594
    2026 FDD · Item 19 · PDF p. 39
    Signal
    Locations counted not stated in the reviewed record
    $2,261,371
    other gross revenue per unit, all quartiles
    2026 FDD · Item 19 · PDF p. 52

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Marks vs Signal: common questions

    Which costs less to open, Marks or Signal?
    Marks: $92,499 (2026 FDD · Item 7 · PDF p. 17); Signal: $160,200 – $10,189,650 (2026 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Marks. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    How do Marks and Signal royalties compare?
    Marks: $1,500 (2026 FDD · Item 6 · PDF p. 11); Signal: 4% (2026 FDD · Item 6 · PDF p. 15). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Which has more locations, Marks or Signal?
    Marks: 1 (2026 FDD · Item 20 · PDF p. 40); Signal: 1,883 (2026 FDD · Item 20 · PDF p. 55). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Marks and Signal disclose financial performance (Item 19)?
    Marks has reviewed Item 19 figures for 3 location groups; Signal has reviewed Item 19 figures for 1 location group. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

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    Full Marks report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Full Signal report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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