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    Franchise opportunities compared

    Signal vs THE NOW

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Signal2026 FDDTHE NOW2026 FDD

    Initial investment · Item 7

    Signal

    $160,200 – $10,189,650

    2026 FDD · Item 7

    THE NOW

    $486,459 – $848,709

    2026 FDD · Item 7 · PDF p. 24

    Initial franchise fee · Item 5

    Signal

    Not available

    THE NOW

    Not available

    Royalty · Item 6

    Signal

    4%

    2026 FDD · Item 6 · PDF p. 15

    THE NOW

    6%

    2026 FDD · Item 6 · PDF p. 14

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • Signal discloses more than one business format, so the investment range spans formats; the full report breaks them out.
    • Item 19 figures cover the location groups each FDD names (Signal: 1, THE NOW: 2). Different groups are not directly comparable.

    Financial commitment

    Estimated initial investment (Item 7)

    Signal

    $160,200 – $10,189,650
    2026 FDD · Item 7

    THE NOW

    $486,459 – $848,709
    Total initial investment range
    2026 FDD · Item 7 · PDF p. 24
    Standard initial franchise fee (Item 5)

    Signal

    Not available
    No single standard fee identified

    THE NOW

    Not available
    No single standard fee identified
    Royalty (Item 6)

    Signal

    4%
    Royalty Fee
    2026 FDD · Item 6 · PDF p. 15

    THE NOW

    6%
    Royalty rate
    2026 FDD · Item 6 · PDF p. 14
    Brand / advertising fund (Item 6)

    Signal

    Not available
    No reviewed brand or advertising fund fee

    THE NOW

    $1,000
    Digital marketing minimum per month
    2026 FDD · Item 6 · PDF p. 15

    System scale & health

    Total outlets (Item 20)

    Signal

    1,883
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 55

    THE NOW

    75
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 75
    Net outlet change (Item 20)

    Signal

    +824
    Calculated: 1,059 at end of 2023 → 1,883 at end of 2025

    THE NOW

    Not available
    Only one year reported
    Outlet exits (Item 20)

    Signal

    Not available
    No complete exit records for a year

    THE NOW

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Signal

    Not available
    Not in reviewed records

    THE NOW

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    Signal

    Not available
    Not in reviewed records

    THE NOW

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    Signal
    Locations counted not stated in the reviewed record
    $2,261,371
    other gross revenue per unit, all quartiles
    2026 FDD · Item 19 · PDF p. 52
    THE NOW
    Locations counted not stated in the reviewed record — Franchised boutiques operating 12 months or longer; age cohorts and total
    $1,367,376
    other Gross sales average
    2026 FDD · Item 19 · PDF p. 67
    Locations counted not stated in the reviewed record — Affiliate boutiques operating more than one year
    $2,950,456
    other Affiliate gross sales average
    2026 FDD · Item 19 · PDF p. 69

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Signal vs THE NOW: common questions

    Which costs less to open, Signal or THE NOW?
    Signal: $160,200 – $10,189,650 (2026 FDD · Item 7); THE NOW: $486,459 – $848,709 (2026 FDD · Item 7 · PDF p. 24). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Signal. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    How do Signal and THE NOW royalties compare?
    Signal: 4% (2026 FDD · Item 6 · PDF p. 15); THE NOW: 6% (2026 FDD · Item 6 · PDF p. 14). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Which has more locations, Signal or THE NOW?
    Signal: 1,883 (2026 FDD · Item 20 · PDF p. 55); THE NOW: 75 (2026 FDD · Item 20 · PDF p. 75). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Signal and THE NOW disclose financial performance (Item 19)?
    Signal has reviewed Item 19 figures for 1 location group; THE NOW has reviewed Item 19 figures for 2 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

    Keep researching

    Full Signal report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Full THE NOW report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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    Plain-language meaning of each Item