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    Franchise opportunities compared

    Massage Envy vs Townhouse

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    MEMassage Envy2026 FDDTownhouse2026 FDD

    Initial investment · Item 7

    Massage Envy

    $695,870 – $1,046,506

    2026 FDD · Item 7

    Townhouse

    $604,100 – $759,700

    2026 FDD · Item 7 · PDF p. 18

    Initial franchise fee · Item 5

    Massage Envy

    Not available

    Townhouse

    $40,000

    2026 FDD · Item 5 · PDF p. 11

    Royalty · Item 6

    Massage Envy

    6%

    2026 FDD · Item 6 · PDF p. 27

    Townhouse

    Not available

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • Massage Envy discloses more than one business format, so the investment range spans formats; the full report breaks them out.
    • Only Massage Envy has reviewed Item 19 figures here.

    Financial commitment

    Estimated initial investment (Item 7)

    Massage Envy

    $695,870 – $1,046,506
    2026 FDD · Item 7

    Townhouse

    $604,100 – $759,700
    Total initial investment for first salon — lower estimate
    2026 FDD · Item 7 · PDF p. 18
    Standard initial franchise fee (Item 5)

    Massage Envy

    Not available
    No single standard fee identified

    Townhouse

    $40,000
    2026 FDD · Item 5 · PDF p. 11
    Royalty (Item 6)

    Massage Envy

    6%
    Royalty fee
    2026 FDD · Item 6 · PDF p. 27

    Townhouse

    Not available
    No reviewed royalty record
    Brand / advertising fund (Item 6)

    Massage Envy

    2%
    National Advertising Fund contribution — 2%
    2026 FDD · Item 6 · PDF p. 27

    Townhouse

    2%
    Brand Marketing Fund — 2% — 2%
    2026 FDD · Item 6 · PDF p. 12

    System scale & health

    Total outlets (Item 20)

    Massage Envy

    993
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 71

    Townhouse

    8
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 49
    Net outlet change (Item 20)

    Massage Envy

    −60
    Calculated: 1,053 at end of 2023 → 993 at end of 2025

    Townhouse

    +8
    Calculated: 0 at end of 2023 → 8 at end of 2025
    Outlet exits (Item 20)

    Massage Envy

    Not available
    No complete exit records for a year

    Townhouse

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Massage Envy

    Not available
    Not in reviewed records

    Townhouse

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    Massage Envy

    Not available
    Not in reviewed records

    Townhouse

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    MEMassage Envy
    Locations counted not stated in the reviewed record — Massage Envy Businesses in the Network, third Quartile, Fiscal Year 2025.
    120 businesses
    other 3rd Quartile businesses attaining/exceeding average
    2026 FDD · Item 19 · PDF p. 67
    Locations counted not stated in the reviewed record — Current Format Businesses (Total), Fiscal Year 2025; the FDD defines this forma…
    43.4 percent
    other Current Format Total businesses attaining/exceeding average
    2026 FDD · Item 19 · PDF p. 67
    Locations counted not stated in the reviewed record — Massage Envy Businesses in the Network open 15 - <20 years as of the end of Fis…
    220 businesses
    other 15 - <20 years open businesses attaining/exceeding average
    2026 FDD · Item 19 · PDF p. 68
    +19 more groups in the full report
    Townhouse

    Not disclosed — no Item 19 financial performance representation

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Massage Envy vs Townhouse: common questions

    Which costs less to open, Massage Envy or Townhouse?
    Massage Envy: $695,870 – $1,046,506 (2026 FDD · Item 7); Townhouse: $604,100 – $759,700 (2026 FDD · Item 7 · PDF p. 18). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Townhouse. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    Which has more locations, Massage Envy or Townhouse?
    Massage Envy: 993 (2026 FDD · Item 20 · PDF p. 71); Townhouse: 8 (2026 FDD · Item 20 · PDF p. 49). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Massage Envy and Townhouse disclose financial performance (Item 19)?
    Massage Envy has reviewed Item 19 figures for 22 location groups; Townhouse makes no Item 19 financial performance representation. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

    Keep researching

    ME

    Full Massage Envy report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Full Townhouse report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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