Franchise opportunities compared
Matari vs Peets Coffee
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Initial investment · Item 7
Matari
$20,000 – $468,500
2025 FDD · Item 7Peets Coffee
$1,035,000 – $1,697,000
2026 FDD · Item 7 · PDF p. 17Initial franchise fee · Item 5
Matari
Not available
Peets Coffee
$35,000
2026 FDD · Item 5 · PDF p. 11Royalty · Item 6
Matari
5%
2025 FDD · Item 6 · PDF p. 16Peets Coffee
6%
2026 FDD · Item 6 · PDF p. 12Before you compare
- Matari figures come from its 2025 FDD and Peets Coffee figures from its 2026 FDD, so the years differ.
- Matari discloses more than one business format, so the investment range spans formats; the full report breaks them out.
- Item 19 figures cover the location groups each FDD names (Matari: 1, Peets Coffee: 8). Different groups are not directly comparable.
Financial commitment
Peets CoffeeMatari
Peets Coffee
Matari
Peets Coffee
Matari
Peets Coffee
Matari
Peets Coffee
System scale & health
Peets CoffeeMatari
Peets Coffee
Matari
Peets Coffee
Matari
Peets Coffee
Matari
Peets Coffee
Matari
Peets Coffee
Financial performance (Item 19), by location group
Peets CoffeeItem 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.
Matari vs Peets Coffee: common questions
- Which costs less to open, Matari or Peets Coffee?
- Matari: $20,000 – $468,500 (2025 FDD · Item 7); Peets Coffee: $1,035,000 – $1,697,000 (2026 FDD · Item 7 · PDF p. 17). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Matari. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
- How do Matari and Peets Coffee royalties compare?
- Matari: 5% (2025 FDD · Item 6 · PDF p. 16); Peets Coffee: 6% (2026 FDD · Item 6 · PDF p. 12). Royalties as disclosed in Item 6; other recurring fees are listed separately.
- Do Matari and Peets Coffee disclose financial performance (Item 19)?
- Matari has reviewed Item 19 figures for 1 location group; Peets Coffee has reviewed Item 19 figures for 8 location groups. Different location groups are not directly comparable, and revenue is not profit.
Answers restate the reviewed figures above. Not a ranking or recommendation.
Keep researching
Full Matari report
Every reviewed fee, Item 19 group, outlet table and territory disclosure

Full Peets Coffee report
Every reviewed fee, Item 19 group, outlet table and territory disclosure



