Franchise opportunities compared
Mochinut Holdings vs Mrs. Fields
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Initial investment · Item 7
Mochinut Holdings
$233,500
2026 FDD · Item 7 · PDF p. 19Mrs. Fields
$186,860 – $309,500
2026 FDD · Item 7Initial franchise fee · Item 5
Mochinut Holdings
Not available
Mrs. Fields
Not available
Royalty · Item 6
Mochinut Holdings
5%
2026 FDD · Item 6 · PDF p. 14Mrs. Fields
6%
2026 FDD · Item 6 · PDF p. 12Before you compare
- Both sets of figures come from 2026 FDDs.
- Mrs. Fields discloses more than one business format, so the investment range spans formats; the full report breaks them out.
- Only Mrs. Fields has reviewed Item 19 figures here.
Financial commitment
Mochinut Holdings
Mrs. FieldsMochinut Holdings
Mrs. Fields
Mochinut Holdings
Mrs. Fields
Mochinut Holdings
Mrs. Fields
Mochinut Holdings
Mrs. Fields
System scale & health
Mochinut Holdings
Mrs. FieldsMochinut Holdings
Mrs. Fields
Mochinut Holdings
Mrs. Fields
Mochinut Holdings
Mrs. Fields
Mochinut Holdings
Mrs. Fields
Mochinut Holdings
Mrs. Fields
Financial performance (Item 19), by location group
Mochinut HoldingsNot disclosed — no Item 19 financial performance representation
Mrs. FieldsItem 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.
Mochinut Holdings vs Mrs. Fields: common questions
- Which costs less to open, Mochinut Holdings or Mrs. Fields?
- Mochinut Holdings: $233,500 (2026 FDD · Item 7 · PDF p. 19); Mrs. Fields: $186,860 – $309,500 (2026 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Mrs. Fields. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
- How do Mochinut Holdings and Mrs. Fields royalties compare?
- Mochinut Holdings: 5% (2026 FDD · Item 6 · PDF p. 14); Mrs. Fields: 6% (2026 FDD · Item 6 · PDF p. 12). Royalties as disclosed in Item 6; other recurring fees are listed separately.
- Which has more locations, Mochinut Holdings or Mrs. Fields?
- Mochinut Holdings: 138 (2026 FDD · Item 20 · PDF p. 43); Mrs. Fields: 98 (2026 FDD · Item 20 · PDF p. 42). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
- Do Mochinut Holdings and Mrs. Fields disclose financial performance (Item 19)?
- Mochinut Holdings makes no Item 19 financial performance representation; Mrs. Fields has reviewed Item 19 figures for 10 location groups. Different location groups are not directly comparable, and revenue is not profit.
Answers restate the reviewed figures above. Not a ranking or recommendation.
Keep researching

Full Mochinut Holdings report
Every reviewed fee, Item 19 group, outlet table and territory disclosure

Full Mrs. Fields report
Every reviewed fee, Item 19 group, outlet table and territory disclosure



