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    Salty Paws Ice Cream Truck vs Wetzel’s Pretzels

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Salty Paws Ice Cream Truck2025 FDDWetzel’s Pretzels2026 FDD

    Initial investment · Item 7

    Salty Paws Ice Cream Truck

    $72,250 – $255,570

    2025 FDD · Item 7 · PDF p. 18

    Wetzel’s Pretzels

    $147,000 – $172,125

    2026 FDD · Item 7

    Initial franchise fee · Item 5

    Salty Paws Ice Cream Truck

    $35,000

    2025 FDD · Item 5 · PDF p. 10

    Wetzel’s Pretzels

    Not available

    Royalty · Item 6

    Salty Paws Ice Cream Truck

    6%

    2025 FDD · Item 6 · PDF p. 11

    Wetzel’s Pretzels

    6%

    2026 FDD · Item 6 · PDF p. 33

    Before you compare

    • Salty Paws Ice Cream Truck figures come from its 2025 FDD and Wetzel’s Pretzels figures from its 2026 FDD, so the years differ.
    • Wetzel’s Pretzels discloses more than one business format, so the investment range spans formats; the full report breaks them out.
    • Only Wetzel’s Pretzels has reviewed Item 19 figures here.

    Financial commitment

    Estimated initial investment (Item 7)

    Salty Paws Ice Cream Truck

    $72,250 – $255,570
    Total initial investment
    2025 FDD · Item 7 · PDF p. 18

    Wetzel’s Pretzels

    $147,000 – $172,125
    2026 FDD · Item 7
    Standard initial franchise fee (Item 5)

    Salty Paws Ice Cream Truck

    $35,000
    2025 FDD · Item 5 · PDF p. 10

    Wetzel’s Pretzels

    Not available
    No single standard fee identified
    Royalty (Item 6)

    Salty Paws Ice Cream Truck

    6%
    Royalty percentage subject to monthly minimum
    2025 FDD · Item 6 · PDF p. 11

    Wetzel’s Pretzels

    6%
    et-Front Bakery located within a Walmart location, the Royalty Fee may be reduced to — 6%
    2026 FDD · Item 6 · PDF p. 33
    Brand / advertising fund (Item 6)

    Salty Paws Ice Cream Truck

    2%
    Brand fund current contribution — 2%
    2025 FDD · Item 6 · PDF p. 11

    Wetzel’s Pretzels

    1%
    he Manual. See note 2. Advertising Fund Contributions For a Non-Street-Front Bakery, — 1% — 1%
    2026 FDD · Item 6 · PDF p. 33

    System scale & health

    Total outlets (Item 20)

    Salty Paws Ice Cream Truck

    9
    Outlets at end of 2024
    2025 FDD · Item 20 · PDF p. 41

    Wetzel’s Pretzels

    458
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 87
    Net outlet change (Item 20)

    Salty Paws Ice Cream Truck

    Not available
    Only one year reported

    Wetzel’s Pretzels

    +71
    Calculated: 387 at end of 2023 → 458 at end of 2025
    Outlet exits (Item 20)

    Salty Paws Ice Cream Truck

    Not available
    No complete exit records for a year

    Wetzel’s Pretzels

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Salty Paws Ice Cream Truck

    Not available
    Not in reviewed records

    Wetzel’s Pretzels

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    Salty Paws Ice Cream Truck

    Not available
    Not in reviewed records

    Wetzel’s Pretzels

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    Salty Paws Ice Cream Truck

    Not disclosed — no Item 19 financial performance representation

    Wetzel’s Pretzels
    Locations counted not stated in the reviewed record — Mall stores without RMU
    $837,216
    other ZELS Bakeries that operate without an RMU achieve Average Adjusted Gross Revenues of
    2026 FDD · Item 19 · PDF p. 83
    Locations counted not stated in the reviewed record — NTO/transit
    $562,792
    other Adj. Gross Revenues
    2026 FDD · Item 19 · PDF p. 82
    Locations counted not stated in the reviewed record — Concession truck/trailer
    43 percent
    other % of WETZEL’S PRETZELS Bakeries at or Above Average
    2026 FDD · Item 19 · PDF p. 82
    +7 more groups in the full report

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Salty Paws Ice Cream Truck vs Wetzel’s Pretzels: common questions

    Which costs less to open, Salty Paws Ice Cream Truck or Wetzel’s Pretzels?
    Salty Paws Ice Cream Truck: $72,250 – $255,570 (2025 FDD · Item 7 · PDF p. 18); Wetzel’s Pretzels: $147,000 – $172,125 (2026 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Salty Paws Ice Cream Truck. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    How do Salty Paws Ice Cream Truck and Wetzel’s Pretzels royalties compare?
    Salty Paws Ice Cream Truck: 6% (2025 FDD · Item 6 · PDF p. 11); Wetzel’s Pretzels: 6% (2026 FDD · Item 6 · PDF p. 33). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Which has more locations, Salty Paws Ice Cream Truck or Wetzel’s Pretzels?
    Salty Paws Ice Cream Truck: 9 (2025 FDD · Item 20 · PDF p. 41); Wetzel’s Pretzels: 458 (2026 FDD · Item 20 · PDF p. 87). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Salty Paws Ice Cream Truck and Wetzel’s Pretzels disclose financial performance (Item 19)?
    Salty Paws Ice Cream Truck makes no Item 19 financial performance representation; Wetzel’s Pretzels has reviewed Item 19 figures for 10 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

    Keep researching

    Full Salty Paws Ice Cream Truck report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Full Wetzel’s Pretzels report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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