Franchise opportunities compared
Snooze Mattress Company vs Style Encore
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Before you compare
- Snooze Mattress Company figures come from its 2025 FDD and Style Encore figures from its 2026 FDD, so the years differ.
- Snooze Mattress Company discloses more than one business format, so the investment range spans formats; the full report breaks them out.
- Item 19 figures cover the location groups each FDD names (Snooze Mattress Company: 1, Style Encore: 18). Different groups are not directly comparable.
| Disclosure | SMSnooze Mattress Company | SEStyle Encore |
|---|---|---|
| Financial commitment | ||
| Estimated initial investment (Item 7) | $302,200 – $859,600 2025 FDD · Item 7 | $339,200 TOTAL See Note 15 2026 FDD · Item 7 · PDF p. 17 |
| Standard initial franchise fee (Item 5) | Not available No single standard fee identified | $25,000 2026 FDD · Item 5 · PDF p. 12 |
| Royalty (Item 6) | $5.00 Royalty fee 2025 FDD · Item 6 · PDF p. 11 | Not available No reviewed royalty record |
| Brand / advertising fund (Item 6) | $2.00 System brand fee 2025 FDD · Item 6 · PDF p. 11 | $1,500 Marketing fee: $1,500 per year 2026 FDD · Item 6 · PDF p. 13 |
| System scale & health | ||
| Total outlets (Item 20) | Not available No reviewed outlet counts | 67 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 47 |
| Net outlet change (Item 20) | Not available Only one year reported | +1 Calculated: 66 at end of 2023 → 67 at end of 2025 |
| Outlet exits (Item 20) | Not available No complete exit records for a year | Not available No complete exit records for a year |
| Franchising since (Item 1) | Not available Not in reviewed records | 2013 From a verified franchisor listing |
| Franchisor founded (Item 1) | Not available Not in reviewed records | Not available Not in reviewed records |
| Performance (Item 19) | ||
| Financial performance (Item 19), by location group | Locations counted not stated in the reviewed record $100,643 other Gross revenues · 2025 FDD · Item 19 · PDF p. 66 | Locations counted not stated in the reviewed record — Complete valid 2024 P&L reporting stores $865,220 other 2024 P&L Gross Sales · 2026 FDD · Item 19 · PDF p. 45 Locations counted not stated in the reviewed record — Sales band >$3,000,000 0 percent other 2025 revenue band >$3,000,000 · 2026 FDD · Item 19 · PDF p. 44 Locations counted not stated in the reviewed record — Sales band $250,001 - $500,000 $483,289 other 2025 revenue band $250,001 - $500,000 · 2026 FDD · Item 19 · PDF p. 44 +15 more groups in the full report |
Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.