Franchise opportunities compared
Social Indoor vs Wine and Design
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Initial investment · Item 7
Social Indoor
$85,500 – $810,700
2026 FDD · Item 7Wine and Design
$69,950 – $271,700
2025 FDD · Item 7 · PDF p. 14Initial franchise fee · Item 5
Social Indoor
$50,000
2026 FDD · Item 5 · PDF p. 10Wine and Design
$25,000
2025 FDD · Item 5 · PDF p. 8Royalty · Item 6
Social Indoor
6% · percentage of Gross Sales; 6% generally and 10% in a Tandem Market beginning in month 13 of the Term
2026 FDD · Item 6 · PDF p. 11Wine and Design
6%
2025 FDD · Item 6 · PDF p. 9Before you compare
- Social Indoor figures come from its 2026 FDD and Wine and Design figures from its 2025 FDD, so the years differ.
- Social Indoor discloses more than one business format, so the investment range spans formats; the full report breaks them out.
- Only neither brand has reviewed Item 19 figures here.
Financial commitment
Social IndoorSocial Indoor
Wine and Design
Social Indoor
Wine and Design
Social Indoor
Wine and Design
Social Indoor
Wine and Design
System scale & health
Social IndoorSocial Indoor
Wine and Design
Social Indoor
Wine and Design
Social Indoor
Wine and Design
Social Indoor
Wine and Design
Social Indoor
Wine and Design
Financial performance (Item 19), by location group
Social IndoorNot disclosed — no Item 19 financial performance representation
Not disclosed — no Item 19 financial performance representation
Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.
Social Indoor vs Wine and Design: common questions
- Which costs less to open, Social Indoor or Wine and Design?
- Social Indoor: $85,500 – $810,700 (2026 FDD · Item 7); Wine and Design: $69,950 – $271,700 (2025 FDD · Item 7 · PDF p. 14). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Wine and Design. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
- How do Social Indoor and Wine and Design royalties compare?
- Social Indoor: 6% · percentage of Gross Sales; 6% generally and 10% in a Tandem Market beginning in month 13 of the Term (2026 FDD · Item 6 · PDF p. 11); Wine and Design: 6% (2025 FDD · Item 6 · PDF p. 9). Royalties as disclosed in Item 6; other recurring fees are listed separately.
- Which has more locations, Social Indoor or Wine and Design?
- Social Indoor: 68 (2026 FDD · Item 20 · PDF p. 31); Wine and Design: 49 (2025 FDD · Item 20 · PDF p. 41). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
- Do Social Indoor and Wine and Design disclose financial performance (Item 19)?
- Social Indoor makes no Item 19 financial performance representation; Wine and Design makes no Item 19 financial performance representation. Different location groups are not directly comparable, and revenue is not profit.
Answers restate the reviewed figures above. Not a ranking or recommendation.
Keep researching
Full Social Indoor report
Every reviewed fee, Item 19 group, outlet table and territory disclosure
Full Wine and Design report
Every reviewed fee, Item 19 group, outlet table and territory disclosure
