Franchise opportunities compared

    Surestay vs SureStay by Best Western

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Initial investment · Item 7

    Surestay

    $880,775 – $2,920,725

    2026 FDD · Item 7 · PDF p. 30

    SureStay by Best Western

    Not available

    Initial franchise fee · Item 5

    Surestay

    Not available

    SureStay by Best Western

    Not available

    Royalty · Item 6

    Surestay

    Not available

    SureStay by Best Western

    4%

    2025 FDD · Item 6 · PDF p. 24

    Before you compare

    • Surestay figures come from its 2026 FDD and SureStay by Best Western figures from its 2025 FDD, so the years differ.
    • Only neither brand has reviewed Item 19 figures here.

    Financial commitment

    Estimated initial investment (Item 7)

    Surestay

    $880,775 – $2,920,725
    Total initial investment: $880,775 to $2,920,725
    2026 FDD · Item 7 · PDF p. 30

    SureStay by Best Western

    Not available
    No reviewed Item 7 total
    Standard initial franchise fee (Item 5)

    Surestay

    Not available
    No single standard fee identified

    SureStay by Best Western

    Not available
    No single standard fee identified
    Royalty (Item 6)

    Surestay

    Not available
    No reviewed royalty record

    SureStay by Best Western

    4%
    General Monthly Royalty Fee
    2025 FDD · Item 6 · PDF p. 24
    Brand / advertising fund (Item 6)

    Surestay

    10%
    Performance Based Marketing — 10% — 10%
    2026 FDD · Item 6 · PDF p. 24

    SureStay by Best Western

    10%
    Performance Based Marketing commission — 10%
    2025 FDD · Item 6 · PDF p. 25

    System scale & health

    Total outlets (Item 20)

    Surestay

    Not available
    No reviewed outlet counts

    SureStay by Best Western

    Not available
    No reviewed outlet counts
    Net outlet change (Item 20)

    Surestay

    Not available
    Only one year reported

    SureStay by Best Western

    Not available
    Only one year reported
    Outlet exits (Item 20)

    Surestay

    Not available
    No complete exit records for a year

    SureStay by Best Western

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Surestay

    Not available
    Not in reviewed records

    SureStay by Best Western

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    Surestay

    Not available
    Not in reviewed records

    SureStay by Best Western

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    Surestay

    Not disclosed — no Item 19 financial performance representation

    SBSureStay by Best Western

    No reviewed Item 19 figures

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Surestay vs SureStay by Best Western: common questions

    Do Surestay and SureStay by Best Western disclose financial performance (Item 19)?
    Surestay makes no Item 19 financial performance representation; SureStay by Best Western has no reviewed Item 19 figures on file. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

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