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    Franchise opportunities compared

    Waterloo Turf Business vs WOW Windowboxes

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    WTWaterloo Turf Business2026 FDDWOW Windowboxes2026 FDD

    Initial investment · Item 7

    Waterloo Turf Business

    $121,300 – $233,000

    2026 FDD · Item 7

    WOW Windowboxes

    $137,500

    2026 FDD · Item 7 · PDF p. 13

    Initial franchise fee · Item 5

    Waterloo Turf Business

    $59,000

    2026 FDD · Item 5 · PDF p. 10

    WOW Windowboxes

    Not available

    Royalty · Item 6

    Waterloo Turf Business

    4%

    2026 FDD · Item 6 · PDF p. 18

    WOW Windowboxes

    7%

    2026 FDD · Item 6 · PDF p. 8

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • Waterloo Turf Business discloses more than one business format, so the investment range spans formats; the full report breaks them out.
    • Item 19 figures cover the location groups each FDD names (Waterloo Turf Business: 8, WOW Windowboxes: 1). Different groups are not directly comparable.

    Financial commitment

    Estimated initial investment (Item 7)

    Waterloo Turf Business

    $121,300 – $233,000
    2026 FDD · Item 7

    WOW Windowboxes

    $137,500
    Total single-territory investment — $137,500–$252,700
    2026 FDD · Item 7 · PDF p. 13
    Standard initial franchise fee (Item 5)

    Waterloo Turf Business

    $59,000
    2026 FDD · Item 5 · PDF p. 10

    WOW Windowboxes

    Not available
    No single standard fee identified
    Royalty (Item 6)

    Waterloo Turf Business

    4%
    Royalty rate — highest sales tier
    2026 FDD · Item 6 · PDF p. 18

    WOW Windowboxes

    7%
    Royalty — greater of 7% or scheduled minimum
    2026 FDD · Item 6 · PDF p. 8
    Brand / advertising fund (Item 6)

    Waterloo Turf Business

    2%
    National Brand Fund contribution — 2%
    2026 FDD · Item 6 · PDF p. 13

    WOW Windowboxes

    2%
    Brand fund — beginning month 13 — 2%
    2026 FDD · Item 6 · PDF p. 8

    System scale & health

    Total outlets (Item 20)

    Waterloo Turf Business

    31
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 70

    WOW Windowboxes

    1
    Outlets at end of 2024
    2026 FDD · Item 20 · PDF p. 33
    Net outlet change (Item 20)

    Waterloo Turf Business

    +26
    Calculated: 5 at end of 2023 → 31 at end of 2025

    WOW Windowboxes

    +0
    Calculated: 1 at end of 2022 → 1 at end of 2024
    Outlet exits (Item 20)

    Waterloo Turf Business

    Not available
    No complete exit records for a year

    WOW Windowboxes

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Waterloo Turf Business

    Not available
    Not in reviewed records

    WOW Windowboxes

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    Waterloo Turf Business

    Not available
    Not in reviewed records

    WOW Windowboxes

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    WTWaterloo Turf Business
    Locations counted not stated in the reviewed record — Austin Waterloo Turf Business, one affiliated business, January 1–December 31,…
    36.56 percent
    other Austin 2023
    2026 FDD · Item 19 · PDF p. 58
    Locations counted not stated in the reviewed record — Austin Waterloo Turf Business, one affiliated business, January 1–December 31,…
    $492,212
    other Austin 2024
    2026 FDD · Item 19 · PDF p. 60
    Locations counted not stated in the reviewed record — Austin Waterloo Turf Business, one affiliated business, January 1–December 31,…
    $1,470,739
    other Austin 2025
    2026 FDD · Item 19 · PDF p. 62
    +5 more groups in the full report
    WOW Windowboxes
    Locations counted not stated in the reviewed record
    $530,404
    other Table 1
    2026 FDD · Item 19 · PDF p. 30

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Waterloo Turf Business vs WOW Windowboxes: common questions

    Which costs less to open, Waterloo Turf Business or WOW Windowboxes?
    Waterloo Turf Business: $121,300 – $233,000 (2026 FDD · Item 7); WOW Windowboxes: $137,500 (2026 FDD · Item 7 · PDF p. 13). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Waterloo Turf Business. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    How do Waterloo Turf Business and WOW Windowboxes royalties compare?
    Waterloo Turf Business: 4% (2026 FDD · Item 6 · PDF p. 18); WOW Windowboxes: 7% (2026 FDD · Item 6 · PDF p. 8). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Which has more locations, Waterloo Turf Business or WOW Windowboxes?
    Waterloo Turf Business: 31 (2026 FDD · Item 20 · PDF p. 70); WOW Windowboxes: 1 (2026 FDD · Item 20 · PDF p. 33). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Waterloo Turf Business and WOW Windowboxes disclose financial performance (Item 19)?
    Waterloo Turf Business has reviewed Item 19 figures for 8 location groups; WOW Windowboxes has reviewed Item 19 figures for 1 location group. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

    Keep researching

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    Full Waterloo Turf Business report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Full WOW Windowboxes report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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