Waterloo Turf Business
Franchise research report · reviewed 2026 disclosure data
Researching Waterloo Turf Business franchise opportunities? Every figure below is cited to the FDD.
Waterloo Turf franchises sell artificial turf and surface products and provide installation, landscaping and certain maintenance services to residential and commercial customers. Businesses operate within agreed territories using approved vehicles, equipment, products and operating procedures.
Headline figures
Waterloo Turf Business quick facts
- Is Waterloo Turf Business a franchise?
- Yes. Waterloo Turf Business offers franchises through a Franchise Disclosure Document. At the end of 2025, it reported 26 franchised and 5 company-owned outlets (2026 FDD, Item 20, PDF p. 70).
- How much does it cost to open a Waterloo Turf Business franchise?
- The Waterloo Turf Business Franchise Disclosure Document reports separate estimated initial investments by format: $121,300–$162,500 for total initial investment — single franchise, low (2026 FDD, Item 7, PDF p. 20); $153,500–$233,000 for total investment — development, low (2026 FDD, Item 7, PDF p. 21). These formats are not combined. Each is the franchisor's disclosed estimate, not a quote. Details
- What is the Waterloo Turf Business initial franchise fee?
- The disclosed initial franchise fee for a standard single unit is $59,000 (2026 FDD, Item 5, PDF p. 10). Other fee options (for example multi-unit or conversion) are listed separately in the report. Details
- What ongoing fees does Waterloo Turf Business charge?
- The disclosed ongoing royalty is 4% (2026 FDD, Item 6, PDF p. 18). The brand or advertising fund contribution is 2% (2026 FDD, Item 6, PDF p. 13). Other recurring fees are listed in Item 6. Details
- Does Waterloo Turf Business disclose financial performance (Item 19)?
- Yes. The Waterloo Turf Business FDD includes an Item 19 financial performance representation (2026 FDD, Item 19, PDF p. 58). Figures apply only to the locations and period each one covers. Details
- How many Waterloo Turf Business locations are there?
- The FDD reports 31 outlets at the end of 2025 (2026 FDD, Item 20, PDF p. 70). Existing locations do not indicate territory availability. Details
- Is Waterloo Turf Business a good franchise to buy?
- Franopolis does not rate or recommend franchises. From the reviewed FDD: Item 19 includes financial performance figures; check which locations and period they cover; Item 20 lists outlet openings, closures and transfers; Item 6 includes a brand or advertising fund contribution on top of royalty; Item 20 also lists current and former franchisees you can contact. Review the full FDD with a franchise attorney and accountant before deciding.
From reviewed FDD figures only. Not a recommendation or projection.
What the disclosures show
- 1The 2026 FDD (Item 7) estimates opening costs separately by format: $121,300 – $162,500 (Total initial investment — single franchise, low); $153,500 – $233,000 (Total investment — development, low); several initial fee options apply.
- 2Item 19 covers 8 separate groups: other measures for 1 locations; other measures for 1 locations; other measures and profit and costs and operating income for 1 locations; revenue and profit and costs and operating income for 1 locations; operating income and profit and costs and other measures for 1 locations; other measures for 8 franchisees; other measures for 8 franchisees; other measures for 1 locations. They are not combined.
- 3Outlets grew by 26 in 2025, to 31 (Systemwide, as labeled in the FDD, Item 20).
From reviewed FDD figures only. Not a recommendation or projection.
Waterloo Turf Business head-to-head
Closest peers in the same subcategory, side by side from reviewed FDD figures. Not a ranking or recommendation.
Costs · Items 5–7
What does it cost to open?
Estimated opening costs and the fees payable to the franchisor.
Startup Investment — Item 7
Range across 2 single-unit formats
2026 FDD · Item 7
Formats disclosed in Item 7 (2)
Each format has its own total. The total depends on the format you choose.
- single franchise, lowPDF p. 20$121,300 – $162,500
- Total investment — development, lowPDF p. 21$153,500 – $233,000
Standard single-unit franchise fee
2026 FDD · Item 5 · PDF p. 10
Discounted and multi-unit options are separate; see all fees.
Ongoing Fees — Item 6
Selected recurring charges; payment bases and conditions remain attached to each fee.
- Royalty rate — highest sales tierMain ongoing fee
36 reported fees, each with its payment basis, are listed below; they haven't been sorted into recurring, initial and occasional groups yet.
Financial Performance — Item 19
What results are disclosed—and for which locations?
8 separate populations, shown apart. Revenue is not owner income.
Locations counted: not stated in the reviewed record
Other measures · 1 locations
- Who is counted
- Austin Waterloo Turf Business, one affiliated business, January 1–December 31, 2023
- Period
- Gross profit margin
- Excluded
- No separate location exclusions stated; franchise adjustments and add-backs are reported separately.
- Method
- Historical results reported in Item 19 table
Locations counted: not stated in the reviewed record
Other measures · 1 locations
- Who is counted
- Austin Waterloo Turf Business, one affiliated business, January 1–December 31, 2024
- Period
- Gross profit
- Excluded
- No separate location exclusions stated; franchise adjustments and add-backs are reported separately.
- Method
- Historical results reported in Item 19 table
Locations counted: not stated in the reviewed record
Profit, costs, operating income and other measures · 1 locations
- Who is counted
- Austin Waterloo Turf Business, one affiliated business, January 1–December 31, 2025
- Period
- Gross sales
- Excluded
- No separate location exclusions stated; franchise adjustments and add-backs are reported separately.
- Method
- Historical results reported in Item 19 table
Locations counted: not stated in the reviewed record
Revenue, profit, costs and operating income · 1 locations
- Who is counted
- San Antonio Waterloo Turf Business, one affiliated business, January 1–December 31, 2024
- Period
- San Antonio Waterloo Turf Business
- Excluded
- No separate location exclusions stated; franchise adjustments and add-backs are reported separately.
- Method
- Historical results reported in Item 19 table
Locations counted: not stated in the reviewed record
Operating income, profit, costs and other measures · 1 locations
- Who is counted
- San Antonio Waterloo Turf Business, one affiliated business, January 1–December 31, 2025
- Period
- San Antonio Waterloo Turf Business
- Excluded
- No separate location exclusions stated; franchise adjustments and add-backs are reported separately.
- Method
- Historical results reported in Item 19 table
Locations counted: not stated in the reviewed record
Other measures · 8 locations
- Who is counted
- Franchised businesses opened in 2025; table lists outlets attributed to 8 franchisees
- Period
- Fort Worth
- Excluded
- Opened in 2025
- Method
- Item 19 Table 6 days-to-first-dollar table
Locations counted: not stated in the reviewed record
Other measures · 8 locations
- Who is counted
- 26 businesses opened in 2025 / 8 franchisees
- Period
- 2025
- Excluded
- Opened in 2025
- Method
- Item 19 Table 6
Locations counted: not stated in the reviewed record
Other measures · 1 locations
- Who is counted
- Austin Waterloo Turf Business, a single affiliated business, January 1–December 31, 2023
- Period
- Gross sales
- Excluded
- No location exclusions stated; franchise adjustments and add-backs are reported separately.
- Method
- Historical results reported in Item 19 table
These groups are never combined.
Outlet Changes — Item 20
How has the outlet count changed?
Systemwide, as labeled in the FDD · counts as of 2025 of each year.
2026 FDD · Item 20 · PDF p. 70
Net +26 outlets, 2023–2025
Year-end counts reported in Item 20. The scale starts at zero; the labels between the dots show each year's change. Openings and closures for 2025 haven't been pulled from the Item 20 tables yet, so no turnover or churn is shown.
Questions to investigate
Prompts based on what this brand's reviewed disclosures do and don't show — not conclusions. Join free as a member to save questions to your research.
For the franchisor
Which line items in the 2026 Item 7 estimate ($121,300 – $233,000) vary most by market, and why?
Which initial fee option would apply to my situation, and what conditions or discounts affect it?
Which locations are included in the Item 19 figures, and which were excluded?
Reported units went from 5 to 31 in 2025. How many new units opened, closed or changed hands?
Is a territory available in my area, and how is it defined in my agreement?
For current and former owners
How did your actual startup costs and timeline compare with the Item 7 estimate?
How many hours a week do you work in the business, and in what role?
How do your results compare with the Item 19 figures, and what explains the difference?
What support from the franchisor has been most and least useful?
For your advisors
Ask a franchise attorney to review the territory, renewal, transfer and termination terms.
Ask an accountant to build a cash-flow plan using your own assumptions, not the franchisor's.
Sources & vintage history
Every displayed fact is retained with its disclosure vintage, item, page, and reviewed status. Prior vintages remain on file rather than being overwritten.
Citations (2026 FDD)
- [1]Standard initial franchise fee — Item 5 · PDF p. 10
- [2]Item 19 — Locations counted not stated in the reviewed record — Austin Waterloo Turf Business, one affiliated business, January 1–December 31,… · PDF p. 58
- [3]Item 19 — Locations counted not stated in the reviewed record — Austin Waterloo Turf Business, one affiliated business, January 1–December 31,… · PDF p. 60
- [4]Item 19 — Locations counted not stated in the reviewed record — Austin Waterloo Turf Business, one affiliated business, January 1–December 31,… · PDF p. 62; PDF p. 63
- [5]Item 19 — Locations counted not stated in the reviewed record — San Antonio Waterloo Turf Business, one affiliated business, January 1–December… · PDF p. 64; PDF p. 65
- [6]Item 19 — Locations counted not stated in the reviewed record — San Antonio Waterloo Turf Business, one affiliated business, January 1–December… · PDF p. 66; PDF p. 67; PDF p. 65
- [7]Item 19 — Locations counted not stated in the reviewed record — Franchised businesses opened in 2025; table lists outlets attributed to 8 franc… · PDF p. 69
- [8]Item 19 — Locations counted not stated in the reviewed record — 26 businesses opened in 2025 / 8 franchisees · PDF p. 69
- [9]Item 19 — Locations counted not stated in the reviewed record — Austin Waterloo Turf Business, a single affiliated business, January 1–December… · PDF p. 58
- [10]Outlet counts — Item 20, Table 1 · PDF p. 70
"PDF p." is the page in the PDF file; "printed p." is the number printed on the FDD page.
Territory & operations
These are contract disclosures, not confirmation that any territory is currently available.
Legal & agreement
Franchisor financial statements
| Fiscal year | Measure | Reported value |
|---|---|---|
| 2025 | cash and cash equivalents | $273,946 |
| 2025 | total assets | $892,022 |
| 2025 | total liabilities | $2,280,811 |
| 2025 | total member's equity | -$1,388,788 |
| 2025 | revenues | $328,774 |
| 2025 | total operating expenses | $1,648,143 |
| 2025 | net loss | -$1,326,233 |
These figures describe the franchisor company, not individual franchise locations.
SBA-backed loans to franchisees
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Source: U.S. Small Business Administration 7(a) & 504 FOIA data. Loan volume is not a measure of franchisee success.
Related research
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Bath Tune-UpHead-to-head comparisons
At a glance
Business history
Not reviewed
Owner participation
Not reviewed
Territory language
Litigation disclosure
Not reviewed
Bankruptcy disclosure
Not reviewed
Agreement term
Not reviewed
Reader notes on wording
Our automated check found that these summaries may not match the FDD's exact wording. Read the FDD excerpt itself; it is the authoritative text. Core cost, fee, Item 19 and outlet figures are not affected.
Item 12 · PDF p. 41 · 2026 FDD
Our summary: Exclusive territory: No
“no exclusive territory”
Note: Supplied quote could not be confirmed on the cited PDF page excerpt.
Item 12 · PDF p. 41 · 2026 FDD
Our summary: Territory protection: premises protected while compliant, subject to stated exception
“physical premises within territory protected if full compliance, but exception if franchisor unable or unwilling to serve a prospect, then franchisor/affiliates/other franchisees may serve”
Note: Supplied quote could not be confirmed on the cited PDF page excerpt.
Item 12 · PDF p. 43 · 2026 FDD
Our summary: Development Area territory protections are conditional and nonexclusive
“Development Area territorial protection ... no exclusive territory; conditional restrictions in development agreement; opening commitments”
Note: Supplied quote could not be confirmed on the cited PDF page excerpt.
Item 12 · PDF p. 41 · 2026 FDD
Our summary: Territory definition: approximately 350,000 persons
“territory approx. 350,000 persons”
Note: Supplied quote could not be confirmed on the cited PDF page excerpt.
Item 12 · PDF p. 44 · 2026 FDD
Our summary: Territory protections end on expiration
“area protections end upon expiration; no options / first refusal”
Note: Supplied quote could not be confirmed on the cited PDF page excerpt.
Item 12 · PDF p. 42 · 2026 FDD
Our summary: Territory rights reserved for internet and other channels
“reserved rights to sell/advertise within territory through internet etc.”
Note: Supplied quote could not be confirmed on the cited PDF page excerpt.
Item 19 · PDF p. 69 · 2026 FDD
Our summary: Days to first dollar — Fort Worth
“Fort Worth 80”
Note: The table describes days from franchise agreement signing to a franchisee's first dollar and identifies eight franchisees operating one or more of 26 businesses. It does not establish the whole count of locations represented by the Fort Worth franchisee-level value.
Item 19 · PDF p. 69 · 2026 FDD
Our summary: Days to first dollar — Dallas
“Dallas 45”
Note: The table reports a result for each of eight franchisees operating one or more of 26 businesses, not a location count. The whole number of physical locations represented is not stated.
Item 19 · PDF p. 69 · 2026 FDD
Our summary: Days to first dollar — Boise
“Boise 114”
Note: The table reports a result for each of eight franchisees operating one or more of 26 businesses, not a location count. The whole number of physical locations represented is not stated.
Item 19 · PDF p. 69 · 2026 FDD
Our summary: Median days to first dollar — 2025
“median 74.5”
Note: The table reports a result for each of eight franchisees operating one or more of 26 businesses, not a location count. The whole number of physical locations represented is not stated.
Item 19 · PDF p. 69 · 2026 FDD
Our summary: Average days to first dollar — 2025
“average 79”
Note: The table reports a result for each of eight franchisees operating one or more of 26 businesses, not a location count. The whole number of physical locations represented is not stated.
Item 19 · PDF p. 69 · 2026 FDD
Our summary: Days to first dollar — Waco/College Station
“Waco/College Station 59”
Note: The table reports a result for each of eight franchisees operating one or more of 26 businesses, not a location count. The whole number of physical locations represented is not stated.
Item 19 · PDF p. 69 · 2026 FDD
Our summary: Days to first dollar — Scottsdale
“Scottsdale 118”
Note: The table describes days from franchise agreement signing to a franchisee's first dollar and identifies eight franchisees operating one or more of 26 businesses. It does not establish the whole count of locations represented by the Scottsdale franchisee-level value.
Item 19 · PDF p. 69 · 2026 FDD
Our summary: Days to first dollar — Houston
“Houston 42”
Note: The table reports a result for each of eight franchisees operating one or more of 26 businesses, not a location count. The whole number of physical locations represented is not stated.
Item 19 · PDF p. 69 · 2026 FDD
Our summary: Days to first dollar — South Nashville
“South Nashville 69”
Note: The table reports a result for each of eight franchisees operating one or more of 26 businesses, not a location count. The whole number of physical locations represented is not stated.
Item 19 · PDF p. 69 · 2026 FDD
Our summary: Low days to first dollar — 2025
“low 42”
Note: The table reports a result for each of eight franchisees operating one or more of 26 businesses, not a location count. The whole number of physical locations represented is not stated.
Item 19 · PDF p. 69 · 2026 FDD
Our summary: Days to first dollar — Fort Collins
“Fort Collins 108”
Note: The table reports a result for each of eight franchisees operating one or more of 26 businesses, not a location count. The whole number of physical locations represented is not stated.
Item 19 · PDF p. 69 · 2026 FDD
Our summary: High days to first dollar — 2025
“high 118”
Note: The table reports a result for each of eight franchisees operating one or more of 26 businesses, not a location count. The whole number of physical locations represented is not stated.
Independent analysis of franchisor-provided data. Not investment advice. Franopolis does not distribute FDDs.
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