A

    Alloy

    Franchise research report · reviewed 2025 disclosure data

    Researching Alloy franchise opportunities? Every figure below is cited to the FDD.

    Reviewed sources

    Alloy franchises operate personal training facilities where certified instructors deliver individualized training programs in small groups. The business offers fitness instruction under the Alloy name, with a facility-based operating model; the FDD also describes multi-facility development agreements.

    Headline figures

    Alloy quick facts

    Is Alloy a franchise?
    Yes. Alloy offers franchises through a Franchise Disclosure Document. At the end of 2024, it reported 76 franchised and 1 company-owned outlets (2025 FDD, Item 20, PDF p. 63).
    How much does it cost to open an Alloy franchise?
    The Alloy Franchise Disclosure Document reports an estimated initial investment of $298,650–$541,120 (2025 FDD, Item 7, PDF p. 22). This is the franchisor's disclosed estimate, not a quote. Details
    What is the Alloy initial franchise fee?
    The disclosed initial franchise fee for a standard single unit is $60,000 (2025 FDD, Item 5, PDF p. 14). Other fee options (for example multi-unit or conversion) are listed separately in the report. Details
    What ongoing fees does Alloy charge?
    The disclosed ongoing royalty is $7 (2025 FDD, Item 6, PDF p. 15). The brand or advertising fund contribution is $2 (2025 FDD, Item 6, PDF p. 15). Other recurring fees are listed in Item 6. Details
    Does Alloy disclose financial performance (Item 19)?
    Yes. The Alloy FDD includes an Item 19 financial performance representation (2025 FDD, Item 19, PDF p. 60). Figures apply only to the locations and period each one covers. Details
    How many Alloy locations are there?
    The FDD reports 77 outlets at the end of 2024 (2025 FDD, Item 20, PDF p. 63). Existing locations do not indicate territory availability. Details
    Is Alloy a good franchise to buy?
    Franopolis does not rate or recommend franchises. From the reviewed FDD: Item 19 includes financial performance figures; check which locations and period they cover; Item 20 lists outlet openings, closures and transfers; Item 6 includes a brand or advertising fund contribution on top of royalty; Item 20 also lists current and former franchisees you can contact. Review the full FDD with a franchise attorney and accountant before deciding.

    From reviewed FDD figures only. Not a recommendation or projection.

    What the disclosures show

    1. 1Opening costs are estimated at $298,650 – $541,120 in the 2025 FDD (Item 7); several initial fee options apply.
    2. 2Item 19 covers 89 separate groups: other measures for locations; revenue for 1 locations; revenue for 1 locations; revenue for 1 locations; revenue for 1 locations; memberships for 1 locations; memberships for 1 locations; memberships for 1 locations; revenue for 1 locations; memberships for 1 locations; memberships for 1 locations; memberships for 1 locations; memberships for 1 locations; memberships for 1 locations; memberships for 1 locations; memberships for 1 locations; memberships for 1 locations; memberships for 1 locations; memberships for 1 locations; memberships for 1 locations; revenue for 1 locations; memberships for 1 locations; memberships for 1 locations; memberships for 1 locations; memberships for 1 locations; revenue for 1 locations; revenue for 28 franchisee; other measures for 28 franchisee; revenue for 28 franchisee; other measures for 29 locations; memberships for 1 locations; memberships for 1 locations; revenue for 28 franchisee; revenue for 28 franchisee; revenue for 28 franchisee; revenue for 28 franchisee; revenue for 28 franchisee; revenue for 28 franchisee; revenue for 28 franchisee; revenue for 28 franchisee; revenue for 28 franchisee; revenue for 28 franchisee; revenue for 28 franchisee; revenue for 28 franchisee; revenue for 28 franchisee; revenue for 28 franchisee; memberships for 1 locations; revenue for 28 franchisee; memberships for 1 locations; revenue for 28 franchisee; revenue for 28 franchisee; revenue for 28 franchisee; revenue for 28 franchisee; revenue for 28 franchisee; revenue for 28 franchisee; revenue for 28 franchisee; revenue for 28 franchisee; revenue for 28 franchisee; revenue for 28 franchisee; revenue for 28 franchisee; memberships for 1 locations; revenue for 28 franchisee; revenue for 28 franchisee; revenue for 1 locations; revenue for 28 franchisee; revenue for 28 franchisee; memberships for 28 franchisee; memberships for 28 franchisee; memberships for 28 franchisee; memberships for 28 franchisee; memberships for 28 franchisee; revenue for 28 franchisee; revenue for 28 franchisee; revenue for 28 franchisee; revenue for 28 franchisee; revenue for 28 franchisee; memberships for 1 locations; revenue for 1 locations; revenue for 1 locations; revenue for 1 locations; memberships for 1 locations; memberships for 1 locations; memberships for 1 locations; memberships for 1 locations; memberships for 1 locations; revenue for 1 locations; revenue for 1 locations; revenue for 1 locations; revenue for 1 locations. They are not combined.
    3. 3Outlets grew by 46 in 2024, to 77 (Systemwide, as labeled in the FDD, Item 20).

    From reviewed FDD figures only. Not a recommendation or projection.

    Alloy head-to-head

    Closest peers in the same subcategory, side by side from reviewed FDD figures. Not a ranking or recommendation.

    Costs · Items 5–7

    What does it cost to open?

    Estimated opening costs and the fees payable to the franchisor.

    Startup Investment — Item 7

    Total estimated initial investment

    2025 FDD · Item 7 · PDF p. 22

    Standard single-unit franchise fee

    2025 FDD · Item 5 · PDF p. 14
    Discounted and multi-unit options are separate; see all fees.

    Ongoing Fees — Item 6

    Selected recurring charges; payment bases and conditions remain attached to each fee.

    Royalty feeMain ongoing fee

    29 reported fees, each with its payment basis, are listed below; they haven't been sorted into recurring, initial and occasional groups yet.

    Financial Performance — Item 19

    What results are disclosed—and for which locations?

    89 separate populations, shown apart. Revenue is not owner income.

    Locations counted not stated in the reviewed record — Alloy tier pricing schedule

    Other measures

    Who is counted
    Alloy tier pricing schedule
    Period
    Tier 1 3x/week
    Excluded
    Not all existing locations use the latest pricing schedule
    Method
    Published pricing tiers in Item 19, 2024 disclosure

    1 locations

    Revenue · 1 locations

    Who is counted
    Individual franchisee facility at Gates of Prosper TX, opened in 2024
    Period
    Gates of Prosper, TX, month 2
    Excluded
    This location was open only for the months shown; table excludes 6 December openings because they had no full month of revenue and excludes 1 earlier facility that closed part-year and transferred.
    Method
    Monthly revenue beginning at opening (Mar-24)

    1 locations

    Revenue · 1 locations

    Who is counted
    Individual franchisee facility at Hilltop VB VA, opened in 2024
    Period
    Hilltop VB, VA, month 1
    Excluded
    This location was open only for the months shown; table excludes 6 December openings because they had no full month of revenue and excludes 1 earlier facility that closed part-year and transferred.
    Method
    Monthly revenue beginning at opening (Mar-24)

    1 locations

    Revenue · 1 locations

    Who is counted
    Individual franchisee facility at Claymont MO, opened in 2024
    Period
    Claymont, MO, month 8
    Excluded
    This location was open only for the months shown; table excludes 6 December openings because they had no full month of revenue and excludes 1 earlier facility that closed part-year and transferred.
    Method
    Monthly revenue beginning at opening (Mar-24)

    1 locations

    Revenue · 1 locations

    Who is counted
    Individual franchisee facility at Colleyville Village Lane TX, opened in 2024
    Period
    Colleyville Village Lane, TX, month 1
    Excluded
    This location was open only for the months shown; table excludes 6 December openings because they had no full month of revenue and excludes 1 earlier facility that closed part-year and transferred.
    Method
    Monthly revenue beginning at opening (Mar-24)

    1 locations

    Memberships · 1 locations

    Who is counted
    Membership-type distribution at Summerfield NC
    Period
    Summerfield NC
    Excluded
    No exclusions stated for the facility-specific row.
    Method
    2024 membership by type table

    1 locations

    Memberships · 1 locations

    Who is counted
    Membership-type distribution at Blakeney NC
    Period
    Blakeney NC
    Excluded
    No exclusions stated for the facility-specific row.
    Method
    2024 membership by type table

    1 locations

    Memberships · 1 locations

    Who is counted
    Membership-type distribution at Billings MT
    Period
    Billings MT
    Excluded
    No exclusions stated for the facility-specific row.
    Method
    2024 membership by type table

    1 locations

    Revenue · 1 locations

    Who is counted
    Individual franchisee facility at North Naperville IL, opened in 2024
    Period
    North Naperville, IL, month 1
    Excluded
    This location was open only for the months shown; table excludes 6 December openings because they had no full month of revenue and excludes 1 earlier facility that closed part-year and transferred.
    Method
    Monthly revenue beginning at opening (Mar-24)

    1 locations

    Memberships · 1 locations

    Who is counted
    Membership-type distribution at Daybreak UT
    Period
    Daybreak UT
    Excluded
    No location-specific exclusions stated.
    Method
    2024 membership by type table

    1 locations

    Memberships · 1 locations

    Who is counted
    Membership-type distribution at Greenville SC
    Period
    Greenville SC
    Excluded
    No location-specific exclusions stated.
    Method
    2024 membership by type table

    1 locations

    Memberships · 1 locations

    Who is counted
    Membership-type distribution at Ballwin MO
    Period
    Ballwin MO
    Excluded
    No location-specific exclusions stated.
    Method
    2024 membership by type table

    1 locations

    Memberships · 1 locations

    Who is counted
    Membership-type distribution at Chastain GA
    Period
    Chastain GA
    Excluded
    No location-specific exclusions stated.
    Method
    2024 membership by type table

    1 locations

    Memberships · 1 locations

    Who is counted
    Membership-type distribution at Sienna TX
    Period
    Sienna TX
    Excluded
    No location-specific exclusions stated.
    Method
    2024 membership by type table

    1 locations

    Memberships · 1 locations

    Who is counted
    Membership-type distribution at Fairlawn OH
    Period
    Fairlawn OH
    Excluded
    No location-specific exclusions stated.
    Method
    2024 membership by type table

    1 locations

    Memberships · 1 locations

    Who is counted
    Membership-type distribution at West Las Vegas NV
    Period
    West Las Vegas NV
    Excluded
    No location-specific exclusions stated.
    Method
    2024 membership by type table

    1 locations

    Memberships · 1 locations

    Who is counted
    Membership-type distribution at League City TX
    Period
    League City TX
    Excluded
    No location-specific exclusions stated.
    Method
    2024 membership by type table

    1 locations

    Memberships · 1 locations

    Who is counted
    Membership-type distribution at Northville MI
    Period
    Northville MI
    Excluded
    No location-specific exclusions stated.
    Method
    2024 membership by type table

    1 locations

    Memberships · 1 locations

    Who is counted
    Membership-type distribution at Rochester MI
    Period
    Rochester MI
    Excluded
    No location-specific exclusions stated.
    Method
    2024 membership by type table

    1 locations

    Memberships · 1 locations

    Who is counted
    Membership-type distribution at South Tulsa OK
    Period
    South Tulsa OK
    Excluded
    No location-specific exclusions stated.
    Method
    2024 membership by type table

    1 locations

    Revenue · 1 locations

    Who is counted
    Individual franchisee facility at Old Town VA, opened in 2024
    Period
    Old Town, VA, month 1
    Excluded
    This location was open only for the months shown; table excludes 6 December openings because they had no full month of revenue and excludes 1 earlier facility that closed part-year and transferred.
    Method
    Monthly revenue beginning at opening (Mar-24)

    1 locations

    Memberships · 1 locations

    Who is counted
    Membership-type distribution at Castle Hills TX
    Period
    Castle Hills TX
    Excluded
    No location-specific exclusions stated.
    Method
    2024 membership by type table

    1 locations

    Memberships · 1 locations

    Who is counted
    Membership-type distribution at Coppell TX
    Period
    Coppell TX
    Excluded
    No location-specific exclusions stated.
    Method
    2024 membership by type table

    1 locations

    Memberships · 1 locations

    Who is counted
    Membership-type distribution at Enterprise NV
    Period
    Enterprise NV
    Excluded
    No location-specific exclusions stated.
    Method
    2024 membership by type table

    1 locations

    Memberships · 1 locations

    Who is counted
    Membership-type distribution at West Roswell GA
    Period
    West Roswell GA
    Excluded
    No location-specific exclusions stated.
    Method
    2024 membership by type table

    1 locations

    Revenue · 1 locations

    Who is counted
    Affiliate-operated Alloy Haynes Bridge Village, GA (HBV); one affiliate-operated facility, separate from 28 franchisee facilities.
    Period
    HBV GA
    Excluded
    HBV is the affiliate-operated location. Part A average excludes HBV. Period: January–December 2024.
    Method
    Historical data for January through December 2024

    28 locations

    Revenue · 28 locations

    Who is counted
    28 Franchisee Facilities open the entire 2024 Measurement Period, including the separately identified Sienna TX location
    Period
    Sienna TX
    Excluded
    The Part A average excludes the HBV affiliate. Part C excludes six Franchisee Facilities that opened during December 2024 and one Franchisee Facility that opened before January 2024 but was closed for part of 2024 and subsequently transferred.
    Method
    Historical data for January through December 2024

    28 locations

    Other measures · 28 locations

    Who is counted
    28 Franchisee Facilities open the entire 2024 Measurement Period; count exceeding the average
    Excluded
    The Part A gross revenue average excludes the HBV affiliate. Part C excludes six Franchisee Facilities that opened during December 2024 and one Franchisee Facility that opened before January 2024 but was closed for part of 2024 and subsequently transferred.
    Method
    Historical data for January through December 2024

    28 locations

    Revenue · 28 locations

    Who is counted
    28 Franchisee Facilities open the entire 2024 Measurement Period; highest gross revenue
    Excluded
    The Part A gross revenue average excludes the HBV affiliate. Part C excludes six Franchisee Facilities that opened during December 2024 and one Franchisee Facility that opened before January 2024 but was closed for part of 2024 and subsequently transferred.
    Method
    Historical data for January through December 2024

    29 locations

    Other measures · 29 locations

    Who is counted
    One affiliate operating facility and 28 franchisee facilities open throughout the 2024 Measurement Period
    Period
    February 2024
    Method
    Monthly retention percentages; 2024 Measurement Period

    1 locations

    Memberships · 1 locations

    Who is counted
    Membership-type distribution at Des Peres MO
    Period
    Des Peres MO
    Excluded
    No location-specific exclusions stated.
    Method
    2024 membership by type table

    1 locations

    Memberships · 1 locations

    Who is counted
    Membership-type distribution at Franklin Lakes NJ
    Period
    Franklin Lakes NJ
    Excluded
    No location-specific exclusions stated.
    Method
    2024 membership by type table

    28 locations

    Revenue · 28 locations

    Who is counted
    28 Franchisee Facilities open for the entire 2024 Measurement Period; site: Summerfield NC
    Period
    Summerfield NC
    Excluded
    Part A includes facility-level 2024 gross revenue rows and its average excludes the HBV affiliate. Part C is a separate group of 2024 openings; six December openings and one facility that closed part-year and transferred are excluded from Part C.
    Method
    Historical data for January through December 2024

    28 locations

    Revenue · 28 locations

    Who is counted
    28 Franchisee Facilities open for the entire 2024 Measurement Period; site: Blakeney NC
    Period
    Blakeney NC
    Excluded
    Part A includes facility-level 2024 gross revenue rows and its average excludes the HBV affiliate. Part C is a separate group of 2024 openings; six December openings and one facility that closed part-year and transferred are excluded from Part C.
    Method
    Historical data for January through December 2024

    28 locations

    Revenue · 28 locations

    Who is counted
    28 Franchisee Facilities open for the entire 2024 Measurement Period; site: Billings MT
    Period
    Billings MT
    Excluded
    Part A includes facility-level 2024 gross revenue rows and its average excludes the HBV affiliate. Part C is a separate group of 2024 openings; six December openings and one facility that closed part-year and transferred are excluded from Part C.
    Method
    Historical data for January through December 2024

    28 locations

    Revenue · 28 locations

    Who is counted
    28 Franchisee Facilities open for the entire 2024 Measurement Period; site: Holladay UT
    Period
    Holladay UT
    Excluded
    Part A includes facility-level 2024 gross revenue rows and its average excludes the HBV affiliate. Part C is a separate group of 2024 openings; six December openings and one facility that closed part-year and transferred are excluded from Part C.
    Method
    Historical data for January through December 2024

    28 locations

    Revenue · 28 locations

    Who is counted
    28 Franchisee Facilities open for the entire 2024 Measurement Period; site: Highland UT
    Period
    Highland UT
    Excluded
    Part A includes facility-level 2024 gross revenue rows and its average excludes the HBV affiliate. Part C is a separate group of 2024 openings; six December openings and one facility that closed part-year and transferred are excluded from Part C.
    Method
    Historical data for January through December 2024

    28 locations

    Revenue · 28 locations

    Who is counted
    28 Franchisee Facilities open for the entire 2024 Measurement Period; site: Charlotte Colony NC
    Period
    Charlotte Colony NC
    Excluded
    Part A includes facility-level 2024 gross revenue rows and its average excludes the HBV affiliate. Part C is a separate group of 2024 openings; six December openings and one facility that closed part-year and transferred are excluded from Part C.
    Method
    Historical data for January through December 2024

    28 locations

    Revenue · 28 locations

    Who is counted
    28 Franchisee Facilities open for the entire 2024 Measurement Period; site: Dunwoody GA
    Period
    Dunwoody GA
    Excluded
    Part A includes facility-level 2024 gross revenue rows and its average excludes the HBV affiliate. Part C is a separate group of 2024 openings; six December openings and one facility that closed part-year and transferred are excluded from Part C.
    Method
    Historical data for January through December 2024

    28 locations

    Revenue · 28 locations

    Who is counted
    28 Franchisee Facilities open for the entire 2024 Measurement Period; site: Johns Creek GA
    Period
    Johns Creek GA
    Excluded
    Part A includes facility-level 2024 gross revenue rows and its average excludes the HBV affiliate. Part C is a separate group of 2024 openings; six December openings and one facility that closed part-year and transferred are excluded from Part C.
    Method
    Historical data for January through December 2024

    28 locations

    Revenue · 28 locations

    Who is counted
    28 Franchisee Facilities open for the entire 2024 Measurement Period; site: Fairlawn OH
    Period
    Fairlawn OH
    Excluded
    Part A includes facility-level 2024 gross revenue rows and its average excludes the HBV affiliate. Part C is a separate group of 2024 openings; six December openings and one facility that closed part-year and transferred are excluded from Part C.
    Method
    Historical data for January through December 2024

    28 locations

    Revenue · 28 locations

    Who is counted
    28 Franchisee Facilities open for the entire 2024 Measurement Period; site: West Las Vegas NV
    Period
    West Las Vegas NV
    Excluded
    Part A includes facility-level 2024 gross revenue rows and its average excludes the HBV affiliate. Part C is a separate group of 2024 openings; six December openings and one facility that closed part-year and transferred are excluded from Part C.
    Method
    Historical data for January through December 2024

    28 locations

    Revenue · 28 locations

    Who is counted
    28 Franchisee Facilities open for the entire 2024 Measurement Period; site: Daybreak UT
    Period
    Daybreak UT
    Excluded
    Part A includes facility-level 2024 gross revenue rows and its average excludes the HBV affiliate. Part C is a separate group of 2024 openings; six December openings and one facility that closed part-year and transferred are excluded from Part C.
    Method
    Historical data for January through December 2024

    28 locations

    Revenue · 28 locations

    Who is counted
    28 Franchisee Facilities open for the entire 2024 Measurement Period; site: Greenville SC
    Period
    Greenville SC
    Excluded
    Part A includes facility-level 2024 gross revenue rows and its average excludes the HBV affiliate. Part C is a separate group of 2024 openings; six December openings and one facility that closed part-year and transferred are excluded from Part C.
    Method
    Historical data for January through December 2024

    28 locations

    Revenue · 28 locations

    Who is counted
    28 Franchisee Facilities open for the entire 2024 Measurement Period; site: Ballwin MO
    Period
    Ballwin MO
    Excluded
    Part A includes facility-level 2024 gross revenue rows and its average excludes the HBV affiliate. Part C is a separate group of 2024 openings; six December openings and one facility that closed part-year and transferred are excluded from Part C.
    Method
    Historical data for January through December 2024

    28 locations

    Revenue · 28 locations

    Who is counted
    28 Franchisee Facilities open for the entire 2024 Measurement Period; site: Chastain GA
    Period
    Chastain GA
    Excluded
    Part A includes facility-level 2024 gross revenue rows and its average excludes the HBV affiliate. Part C is a separate group of 2024 openings; six December openings and one facility that closed part-year and transferred are excluded from Part C.
    Method
    Historical data for January through December 2024

    1 locations

    Memberships · 1 locations

    Who is counted
    Membership-type distribution at Riley Fuzzel TX
    Period
    Riley Fuzzel TX
    Excluded
    No location-specific exclusions stated.
    Method
    2024 membership by type table

    28 locations

    Revenue · 28 locations

    Who is counted
    28 Franchisee Facilities open the entire 2024 Measurement Period, including the separately identified League City TX location
    Period
    League City TX
    Excluded
    The Part A average excludes the HBV affiliate. Part C excludes six Franchisee Facilities that opened during December 2024 and one Franchisee Facility that opened before January 2024 but was closed for part of 2024 and subsequently transferred.
    Method
    Historical data for January through December 2024

    1 locations

    Memberships · 1 locations

    Who is counted
    Membership-type distribution at Sandy Springs GA
    Period
    Sandy Springs GA
    Excluded
    No location-specific exclusions stated.
    Method
    2024 membership by type table

    28 locations

    Revenue · 28 locations

    Who is counted
    28 Franchisee Facilities open the entire 2024 Measurement Period, including the separately identified Northville MI location
    Period
    Northville MI
    Excluded
    The Part A average excludes the HBV affiliate. Part C excludes six Franchisee Facilities that opened during December 2024 and one Franchisee Facility that opened before January 2024 but was closed for part of 2024 and subsequently transferred.
    Method
    Historical data for January through December 2024

    28 locations

    Revenue · 28 locations

    Who is counted
    28 Franchisee Facilities open the entire 2024 Measurement Period, including the separately identified Rochester MI location
    Period
    Rochester MI
    Excluded
    The Part A average excludes the HBV affiliate. Part C excludes six Franchisee Facilities that opened during December 2024 and one Franchisee Facility that opened before January 2024 but was closed for part of 2024 and subsequently transferred.
    Method
    Historical data for January through December 2024

    28 locations

    Revenue · 28 locations

    Who is counted
    28 Franchisee Facilities open the entire 2024 Measurement Period, including the separately identified South Tulsa OK location
    Period
    South Tulsa OK
    Excluded
    The Part A average excludes the HBV affiliate. Part C excludes six Franchisee Facilities that opened during December 2024 and one Franchisee Facility that opened before January 2024 but was closed for part of 2024 and subsequently transferred.
    Method
    Historical data for January through December 2024

    28 locations

    Revenue · 28 locations

    Who is counted
    28 Franchisee Facilities open the entire 2024 Measurement Period, including the separately identified Castle Hills TX location
    Period
    Castle Hills TX
    Excluded
    The Part A average excludes the HBV affiliate. Part C excludes six Franchisee Facilities that opened during December 2024 and one Franchisee Facility that opened before January 2024 but was closed for part of 2024 and subsequently transferred.
    Method
    Historical data for January through December 2024

    28 locations

    Revenue · 28 locations

    Who is counted
    28 Franchisee Facilities open the entire 2024 Measurement Period, including the separately identified Coppell TX location
    Period
    Coppell TX
    Excluded
    The Part A average excludes the HBV affiliate. Part C excludes six Franchisee Facilities that opened during December 2024 and one Franchisee Facility that opened before January 2024 but was closed for part of 2024 and subsequently transferred.
    Method
    Historical data for January through December 2024

    28 locations

    Revenue · 28 locations

    Who is counted
    28 Franchisee Facilities open the entire 2024 Measurement Period, including the separately identified Enterprise NV location
    Period
    Enterprise NV
    Excluded
    The Part A average excludes the HBV affiliate. Part C excludes six Franchisee Facilities that opened during December 2024 and one Franchisee Facility that opened before January 2024 but was closed for part of 2024 and subsequently transferred.
    Method
    Historical data for January through December 2024

    28 locations

    Revenue · 28 locations

    Who is counted
    28 Franchisee Facilities open the entire 2024 Measurement Period, including the separately identified West Roswell GA location
    Period
    West Roswell GA
    Excluded
    The Part A average excludes the HBV affiliate. Part C excludes six Franchisee Facilities that opened during December 2024 and one Franchisee Facility that opened before January 2024 but was closed for part of 2024 and subsequently transferred.
    Method
    Historical data for January through December 2024

    28 locations

    Revenue · 28 locations

    Who is counted
    28 Franchisee Facilities open the entire 2024 Measurement Period, including the separately identified Des Peres MO location
    Period
    Des Peres MO
    Excluded
    The Part A average excludes the HBV affiliate. Part C excludes six Franchisee Facilities that opened during December 2024 and one Franchisee Facility that opened before January 2024 but was closed for part of 2024 and subsequently transferred.
    Method
    Historical data for January through December 2024

    28 locations

    Revenue · 28 locations

    Who is counted
    28 Franchisee Facilities open the entire 2024 Measurement Period, including the separately identified Franklin Lakes NJ location
    Period
    Franklin Lakes NJ
    Excluded
    The Part A average excludes the HBV affiliate. Part C excludes six Franchisee Facilities that opened during December 2024 and one Franchisee Facility that opened before January 2024 but was closed for part of 2024 and subsequently transferred.
    Method
    Historical data for January through December 2024

    28 locations

    Revenue · 28 locations

    Who is counted
    28 Franchisee Facilities open the entire 2024 Measurement Period, including the separately identified Riley Fuzzel TX location
    Period
    Riley Fuzzel TX
    Excluded
    The Part A average excludes the HBV affiliate. Part C excludes six Franchisee Facilities that opened during December 2024 and one Franchisee Facility that opened before January 2024 but was closed for part of 2024 and subsequently transferred.
    Method
    Historical data for January through December 2024

    28 locations

    Revenue · 28 locations

    Who is counted
    28 Franchisee Facilities open the entire 2024 Measurement Period, including the separately identified Sandy Springs GA location
    Period
    Sandy Springs GA
    Excluded
    The Part A average excludes the HBV affiliate. Part C excludes six Franchisee Facilities that opened during December 2024 and one Franchisee Facility that opened before January 2024 but was closed for part of 2024 and subsequently transferred.
    Method
    Historical data for January through December 2024

    1 locations

    Memberships · 1 locations

    Who is counted
    Membership-type distribution at Oak Hill TX
    Period
    Oak Hill TX
    Excluded
    No location-specific exclusions stated.
    Method
    2024 membership by type table

    28 locations

    Revenue · 28 locations

    Who is counted
    28 Franchisee Facilities open the entire 2024 Measurement Period, including the separately identified Oak Hill TX location
    Period
    Oak Hill TX
    Excluded
    The Part A average excludes the HBV affiliate. Part C excludes six Franchisee Facilities that opened during December 2024 and one Franchisee Facility that opened before January 2024 but was closed for part of 2024 and subsequently transferred.
    Method
    Historical data for January through December 2024

    28 locations

    Revenue · 28 locations

    Who is counted
    28 Franchisee Facilities open the entire 2024 Measurement Period; the Part A average excludes HBV
    Excluded
    The Part A average excludes the HBV affiliate. Part C excludes six Franchisee Facilities that opened during December 2024 and one Franchisee Facility that opened before January 2024 but was closed for part of 2024 and subsequently transferred.
    Method
    Historical data for January through December 2024

    1 locations

    Revenue · 1 locations

    Who is counted
    Claymont MO individual franchisee facility; opened March 2024
    Period
    Claymont, MO, month 1
    Excluded
    This location was open only for the months shown; table excludes 6 December openings because they had no full month of revenue and excludes 1 earlier facility that closed part-year and transferred.
    Method
    Monthly revenue beginning at opening (Mar-24)

    28 locations

    Revenue · 28 locations

    Who is counted
    28 Franchisee Facilities open the entire 2024 Measurement Period; lowest gross revenue
    Excluded
    The Part A gross revenue average excludes the HBV affiliate. Part C excludes six Franchisee Facilities that opened during December 2024 and one Franchisee Facility that opened before January 2024 but was closed for part of 2024 and subsequently transferred.
    Method
    Historical data for January through December 2024

    28 locations

    Revenue · 28 locations

    Who is counted
    28 Franchisee Facilities open the entire 2024 Measurement Period; median gross revenue
    Excluded
    The Part A gross revenue average excludes the HBV affiliate. Part C excludes six Franchisee Facilities that opened during December 2024 and one Franchisee Facility that opened before January 2024 but was closed for part of 2024 and subsequently transferred.
    Method
    Historical data for January through December 2024

    28 locations

    Memberships · 28 locations

    Who is counted
    28 Franchisee Facilities open the entire 2024 Measurement Period; average monthly memberships
    Excluded
    The Part A gross revenue average excludes the HBV affiliate. Part C excludes six Franchisee Facilities that opened during December 2024 and one Franchisee Facility that opened before January 2024 but was closed for part of 2024 and subsequently transferred.
    Method
    Historical data for January through December 2024

    28 locations

    Memberships · 28 locations

    Who is counted
    28 Franchisee Facilities open the entire 2024 Measurement Period; count exceeding average monthly memberships
    Excluded
    The Part A gross revenue average excludes the HBV affiliate. Part C excludes six Franchisee Facilities that opened during December 2024 and one Franchisee Facility that opened before January 2024 but was closed for part of 2024 and subsequently transferred.
    Method
    Historical data for January through December 2024

    28 locations

    Memberships · 28 locations

    Who is counted
    28 Franchisee Facilities open the entire 2024 Measurement Period; high monthly memberships
    Excluded
    The Part A gross revenue average excludes the HBV affiliate. Part C excludes six Franchisee Facilities that opened during December 2024 and one Franchisee Facility that opened before January 2024 but was closed for part of 2024 and subsequently transferred.
    Method
    Historical data for January through December 2024

    28 locations

    Memberships · 28 locations

    Who is counted
    28 Franchisee Facilities open the entire 2024 Measurement Period; low monthly memberships
    Excluded
    The Part A gross revenue average excludes the HBV affiliate. Part C excludes six Franchisee Facilities that opened during December 2024 and one Franchisee Facility that opened before January 2024 but was closed for part of 2024 and subsequently transferred.
    Method
    Historical data for January through December 2024

    28 locations

    Memberships · 28 locations

    Who is counted
    28 Franchisee Facilities open the entire 2024 Measurement Period; median monthly memberships
    Excluded
    The Part A gross revenue average excludes the HBV affiliate. Part C excludes six Franchisee Facilities that opened during December 2024 and one Franchisee Facility that opened before January 2024 but was closed for part of 2024 and subsequently transferred.
    Method
    Historical data for January through December 2024

    28 locations

    Revenue · 28 locations

    Who is counted
    28 Franchisee Facilities open the entire 2024 Measurement Period; average revenue per member
    Excluded
    The Part A gross revenue average excludes the HBV affiliate. Part C excludes six Franchisee Facilities that opened during December 2024 and one Franchisee Facility that opened before January 2024 but was closed for part of 2024 and subsequently transferred.
    Method
    Historical data for January through December 2024

    28 locations

    Revenue · 28 locations

    Who is counted
    28 Franchisee Facilities open the entire 2024 Measurement Period; count exceeding average revenue per member
    Excluded
    The Part A gross revenue average excludes the HBV affiliate. Part C excludes six Franchisee Facilities that opened during December 2024 and one Franchisee Facility that opened before January 2024 but was closed for part of 2024 and subsequently transferred.
    Method
    Historical data for January through December 2024

    28 locations

    Revenue · 28 locations

    Who is counted
    28 Franchisee Facilities open the entire 2024 Measurement Period; high revenue per member
    Excluded
    The Part A gross revenue average excludes the HBV affiliate. Part C excludes six Franchisee Facilities that opened during December 2024 and one Franchisee Facility that opened before January 2024 but was closed for part of 2024 and subsequently transferred.
    Method
    Historical data for January through December 2024

    28 locations

    Revenue · 28 locations

    Who is counted
    28 Franchisee Facilities open the entire 2024 Measurement Period; low revenue per member
    Excluded
    The Part A gross revenue average excludes the HBV affiliate. Part C excludes six Franchisee Facilities that opened during December 2024 and one Franchisee Facility that opened before January 2024 but was closed for part of 2024 and subsequently transferred.
    Method
    Historical data for January through December 2024

    28 locations

    Revenue · 28 locations

    Who is counted
    28 Franchisee Facilities open the entire 2024 Measurement Period; median revenue per member
    Excluded
    The Part A gross revenue average excludes the HBV affiliate. Part C excludes six Franchisee Facilities that opened during December 2024 and one Franchisee Facility that opened before January 2024 but was closed for part of 2024 and subsequently transferred.
    Method
    Historical data for January through December 2024

    1 locations

    Memberships · 1 locations

    Who is counted
    Affiliate Operating Facility Alloy Haynes Bridge Village, GA (HBV)
    Period
    HBV GA
    Excluded
    No exclusions stated for this table.
    Method
    2024 membership by type table

    1 locations

    Revenue · 1 locations

    Who is counted
    Individual franchisee facility among the 41 that opened in 2024
    Period
    Claymont, MO, month 3
    Excluded
    This location was open only for the months shown; table excludes 6 December openings because they had no full month of revenue and excludes 1 earlier facility that closed part-year and transferred
    Method
    Monthly revenue beginning at opening (Mar-24)

    1 locations

    Revenue · 1 locations

    Who is counted
    Individual franchisee facility at Wildwood MO, opened in 2024
    Period
    Wildwood, MO, month 2
    Excluded
    This location was open only for the months shown; table excludes 6 December openings because they had no full month of revenue and excludes 1 earlier facility that closed part-year and transferred.
    Method
    Monthly revenue beginning at opening (Mar-24)

    1 locations

    Revenue · 1 locations

    Who is counted
    Individual franchisee facility at Cedar Park TX, opened in 2024
    Period
    Cedar Park, TX, month 5
    Excluded
    This location was open only for the months shown; table excludes 6 December openings because they had no full month of revenue and excludes 1 earlier facility that closed part-year and transferred.
    Method
    Monthly revenue beginning at opening (May-24)

    1 locations

    Memberships · 1 locations

    Who is counted
    Membership-type distribution for Holladay UT as a separate listed location
    Period
    Holladay UT
    Excluded
    No exclusions stated for this table.
    Method
    2024 membership by type table

    1 locations

    Memberships · 1 locations

    Who is counted
    Membership-type distribution for Highland UT as a separate listed location
    Period
    Highland UT
    Excluded
    No exclusions stated for this table.
    Method
    2024 membership by type table

    1 locations

    Memberships · 1 locations

    Who is counted
    Membership-type distribution for Charlotte Colony NC as a separate listed location
    Period
    Charlotte Colony NC
    Excluded
    No exclusions stated for this table.
    Method
    2024 membership by type table

    1 locations

    Memberships · 1 locations

    Who is counted
    Membership-type distribution for Dunwoody GA as a separate listed location
    Period
    Dunwoody GA
    Excluded
    No exclusions stated for this table.
    Method
    2024 membership by type table

    1 locations

    Memberships · 1 locations

    Who is counted
    Membership-type distribution for Johns Creek GA as a separate listed location
    Period
    Johns Creek GA
    Excluded
    No exclusions stated for this table.
    Method
    2024 membership by type table

    1 locations

    Revenue · 1 locations

    Who is counted
    Individual franchisee facility at Summerlin NV, opened in 2024
    Period
    Summerlin, NV, month 9
    Excluded
    This location was open only for the months shown; table excludes 6 December openings because they had no full month of revenue and excludes 1 earlier facility that closed part-year and transferred.
    Method
    Monthly revenue beginning at opening (Mar-24)

    1 locations

    Revenue · 1 locations

    Who is counted
    Individual franchisee facility at Vintage Park TX, opened in 2024
    Period
    Vintage Park, TX, month 1
    Excluded
    This location was open only for the months shown; table excludes 6 December openings because they had no full month of revenue and excludes 1 earlier facility that closed part-year and transferred.
    Method
    Monthly revenue beginning at opening (Mar-24)

    1 locations

    Revenue · 1 locations

    Who is counted
    Individual franchisee facility at Eastside SC, opened in 2024
    Period
    Eastside, SC, month 1
    Excluded
    This location was open only for the months shown; table excludes 6 December openings because they had no full month of revenue and excludes 1 earlier facility that closed part-year and transferred.
    Method
    Monthly revenue beginning at opening (May-24)

    1 locations

    Revenue · 1 locations

    Who is counted
    Individual franchisee facility at Gleneagles TX, opened in 2024
    Period
    Gleneagles, TX, month 1
    Excluded
    This location was open only for the months shown; table excludes 6 December openings because they had no full month of revenue and excludes 1 earlier facility that closed part-year and transferred.
    Method
    Monthly revenue beginning at opening (May-24)

    These groups are never combined.

    Outlet Changes — Item 20

    How has the outlet count changed?

    Systemwide, as labeled in the FDD · counts as of start and end of 2024 of each year.

    2025 FDD · Item 20 · PDF p. 63

    Net +64 outlets, 2022–2024

    0132022312023772024+18+46

    Year-end counts reported in Item 20. The scale starts at zero; the labels between the dots show each year's change. Openings and closures for 2024 haven't been pulled from the Item 20 tables yet, so no turnover or churn is shown.

    Questions to investigate

    Prompts based on what this brand's reviewed disclosures do and don't show — not conclusions. Join free as a member to save questions to your research.

    For the franchisor

    • Which line items in the 2025 Item 7 estimate ($298,650 – $541,120) vary most by market, and why?

    • Which initial fee option would apply to my situation, and what conditions or discounts affect it?

    • Which locations are included in the Item 19 figures, and which were excluded?

    • Reported units went from 31 to 77 in 2024. How many new units opened, closed or changed hands?

    • Is a territory available in my area, and how is it defined in my agreement?

    For current and former owners

    • How did your actual startup costs and timeline compare with the Item 7 estimate?

    • How many hours a week do you work in the business, and in what role?

    • How do your results compare with the Item 19 figures, and what explains the difference?

    • What support from the franchisor has been most and least useful?

    For your advisors

    • Ask a franchise attorney to review the territory, renewal, transfer and termination terms.

    • Ask an accountant to build a cash-flow plan using your own assumptions, not the franchisor's.

    Sources & vintage history

    Every displayed fact is retained with its disclosure vintage, item, page, and reviewed status. Prior vintages remain on file rather than being overwritten.

    Citations (2025 FDD)

    1. [1]Estimated initial investment — Item 7 · PDF p. 22
    2. [2]Standard initial franchise fee — Item 5 · PDF p. 14
    3. [3]Item 19 — Locations counted not stated in the reviewed record — Alloy tier pricing schedule · PDF p. 60
    4. [4]Item 19 — Locations counted not stated in the reviewed record — Individual franchisee facility at Gates of Prosper TX, opened in 2024 · PDF p. 61
    5. [5]Item 19 — Locations counted not stated in the reviewed record — Individual franchisee facility at Hilltop VB VA, opened in 2024 · PDF p. 61
    6. [6]Item 19 — Locations counted not stated in the reviewed record — Individual franchisee facility at Claymont MO, opened in 2024 · PDF p. 61
    7. [7]Item 19 — Locations counted not stated in the reviewed record — Individual franchisee facility at Colleyville Village Lane TX, opened in 2024 · PDF p. 61
    8. [8]Item 19 — Locations counted not stated in the reviewed record — Membership-type distribution at Summerfield NC · PDF p. 60
    9. [9]Item 19 — Locations counted not stated in the reviewed record — Membership-type distribution at Blakeney NC · PDF p. 60
    10. [10]Item 19 — Locations counted not stated in the reviewed record — Membership-type distribution at Billings MT · PDF p. 60
    11. [11]Item 19 — Locations counted not stated in the reviewed record — Individual franchisee facility at North Naperville IL, opened in 2024 · PDF p. 61
    12. [12]Item 19 — Locations counted not stated in the reviewed record — Membership-type distribution at Daybreak UT · PDF p. 60
    13. [13]Item 19 — Locations counted not stated in the reviewed record — Membership-type distribution at Greenville SC · PDF p. 60
    14. [14]Item 19 — Locations counted not stated in the reviewed record — Membership-type distribution at Ballwin MO · PDF p. 60
    15. [15]Item 19 — Locations counted not stated in the reviewed record — Membership-type distribution at Chastain GA · PDF p. 60
    16. [16]Item 19 — Locations counted not stated in the reviewed record — Membership-type distribution at Sienna TX · PDF p. 60
    17. [17]Item 19 — Locations counted not stated in the reviewed record — Membership-type distribution at Fairlawn OH · PDF p. 60
    18. [18]Item 19 — Locations counted not stated in the reviewed record — Membership-type distribution at West Las Vegas NV · PDF p. 60
    19. [19]Item 19 — Locations counted not stated in the reviewed record — Membership-type distribution at League City TX · PDF p. 60
    20. [20]Item 19 — Locations counted not stated in the reviewed record — Membership-type distribution at Northville MI · PDF p. 60
    21. [21]Item 19 — Locations counted not stated in the reviewed record — Membership-type distribution at Rochester MI · PDF p. 60
    22. [22]Item 19 — Locations counted not stated in the reviewed record — Membership-type distribution at South Tulsa OK · PDF p. 60
    23. [23]Item 19 — Locations counted not stated in the reviewed record — Individual franchisee facility at Old Town VA, opened in 2024 · PDF p. 61
    24. [24]Item 19 — Locations counted not stated in the reviewed record — Membership-type distribution at Castle Hills TX · PDF p. 60
    25. [25]Item 19 — Locations counted not stated in the reviewed record — Membership-type distribution at Coppell TX · PDF p. 60
    26. [26]Item 19 — Locations counted not stated in the reviewed record — Membership-type distribution at Enterprise NV · PDF p. 60
    27. [27]Item 19 — Locations counted not stated in the reviewed record — Membership-type distribution at West Roswell GA · PDF p. 60
    28. [28]Item 19 — Locations counted not stated in the reviewed record — Affiliate-operated Alloy Haynes Bridge Village, GA (HBV); one affiliate-operate… · PDF p. 58
    29. [29]Item 19 — Locations counted not stated in the reviewed record — 28 Franchisee Facilities open the entire 2024 Measurement Period, including the… · PDF p. 58
    30. [30]Item 19 — Locations counted not stated in the reviewed record — 28 Franchisee Facilities open the entire 2024 Measurement Period; count exceedi… · PDF p. 58
    31. [31]Item 19 — Locations counted not stated in the reviewed record — 28 Franchisee Facilities open the entire 2024 Measurement Period; highest gross… · PDF p. 58
    32. [32]Item 19 — Locations counted not stated in the reviewed record — One affiliate operating facility and 28 franchisee facilities open throughout t… · PDF p. 59
    33. [33]Item 19 — Locations counted not stated in the reviewed record — Membership-type distribution at Des Peres MO · PDF p. 60
    34. [34]Item 19 — Locations counted not stated in the reviewed record — Membership-type distribution at Franklin Lakes NJ · PDF p. 61
    35. [35]Item 19 — Locations counted not stated in the reviewed record — 28 Franchisee Facilities open for the entire 2024 Measurement Period; site: Sum… · PDF p. 58
    36. [36]Item 19 — Locations counted not stated in the reviewed record — 28 Franchisee Facilities open for the entire 2024 Measurement Period; site: Bla… · PDF p. 58
    37. [37]Item 19 — Locations counted not stated in the reviewed record — 28 Franchisee Facilities open for the entire 2024 Measurement Period; site: Bil… · PDF p. 58
    38. [38]Item 19 — Locations counted not stated in the reviewed record — 28 Franchisee Facilities open for the entire 2024 Measurement Period; site: Hol… · PDF p. 58
    39. [39]Item 19 — Locations counted not stated in the reviewed record — 28 Franchisee Facilities open for the entire 2024 Measurement Period; site: Hig… · PDF p. 58
    40. [40]Item 19 — Locations counted not stated in the reviewed record — 28 Franchisee Facilities open for the entire 2024 Measurement Period; site: Cha… · PDF p. 58
    41. [41]Item 19 — Locations counted not stated in the reviewed record — 28 Franchisee Facilities open for the entire 2024 Measurement Period; site: Dun… · PDF p. 58
    42. [42]Item 19 — Locations counted not stated in the reviewed record — 28 Franchisee Facilities open for the entire 2024 Measurement Period; site: Joh… · PDF p. 58
    43. [43]Item 19 — Locations counted not stated in the reviewed record — 28 Franchisee Facilities open for the entire 2024 Measurement Period; site: Fai… · PDF p. 58
    44. [44]Item 19 — Locations counted not stated in the reviewed record — 28 Franchisee Facilities open for the entire 2024 Measurement Period; site: Wes… · PDF p. 58
    45. [45]Item 19 — Locations counted not stated in the reviewed record — 28 Franchisee Facilities open for the entire 2024 Measurement Period; site: Day… · PDF p. 58
    46. [46]Item 19 — Locations counted not stated in the reviewed record — 28 Franchisee Facilities open for the entire 2024 Measurement Period; site: Gre… · PDF p. 58
    47. [47]Item 19 — Locations counted not stated in the reviewed record — 28 Franchisee Facilities open for the entire 2024 Measurement Period; site: Bal… · PDF p. 58
    48. [48]Item 19 — Locations counted not stated in the reviewed record — 28 Franchisee Facilities open for the entire 2024 Measurement Period; site: Cha… · PDF p. 58
    49. [49]Item 19 — Locations counted not stated in the reviewed record — Membership-type distribution at Riley Fuzzel TX · PDF p. 61
    50. [50]Item 19 — Locations counted not stated in the reviewed record — 28 Franchisee Facilities open the entire 2024 Measurement Period, including the… · PDF p. 58
    51. [51]Item 19 — Locations counted not stated in the reviewed record — Membership-type distribution at Sandy Springs GA · PDF p. 61
    52. [52]Item 19 — Locations counted not stated in the reviewed record — 28 Franchisee Facilities open the entire 2024 Measurement Period, including the… · PDF p. 58
    53. [53]Item 19 — Locations counted not stated in the reviewed record — 28 Franchisee Facilities open the entire 2024 Measurement Period, including the… · PDF p. 58
    54. [54]Item 19 — Locations counted not stated in the reviewed record — 28 Franchisee Facilities open the entire 2024 Measurement Period, including the… · PDF p. 58
    55. [55]Item 19 — Locations counted not stated in the reviewed record — 28 Franchisee Facilities open the entire 2024 Measurement Period, including the… · PDF p. 58
    56. [56]Item 19 — Locations counted not stated in the reviewed record — 28 Franchisee Facilities open the entire 2024 Measurement Period, including the… · PDF p. 58
    57. [57]Item 19 — Locations counted not stated in the reviewed record — 28 Franchisee Facilities open the entire 2024 Measurement Period, including the… · PDF p. 58
    58. [58]Item 19 — Locations counted not stated in the reviewed record — 28 Franchisee Facilities open the entire 2024 Measurement Period, including the… · PDF p. 58
    59. [59]Item 19 — Locations counted not stated in the reviewed record — 28 Franchisee Facilities open the entire 2024 Measurement Period, including the… · PDF p. 58
    60. [60]Item 19 — Locations counted not stated in the reviewed record — 28 Franchisee Facilities open the entire 2024 Measurement Period, including the… · PDF p. 58
    61. [61]Item 19 — Locations counted not stated in the reviewed record — 28 Franchisee Facilities open the entire 2024 Measurement Period, including the… · PDF p. 58
    62. [62]Item 19 — Locations counted not stated in the reviewed record — 28 Franchisee Facilities open the entire 2024 Measurement Period, including the… · PDF p. 58
    63. [63]Item 19 — Locations counted not stated in the reviewed record — Membership-type distribution at Oak Hill TX · PDF p. 61
    64. [64]Item 19 — Locations counted not stated in the reviewed record — 28 Franchisee Facilities open the entire 2024 Measurement Period, including the… · PDF p. 58
    65. [65]Item 19 — Locations counted not stated in the reviewed record — 28 Franchisee Facilities open the entire 2024 Measurement Period; the Part A av… · PDF p. 58
    66. [66]Item 19 — Locations counted not stated in the reviewed record — Claymont MO individual franchisee facility; opened March 2024 · PDF p. 61
    67. [67]Item 19 — Locations counted not stated in the reviewed record — 28 Franchisee Facilities open the entire 2024 Measurement Period; lowest gross… · PDF p. 58
    68. [68]Item 19 — Locations counted not stated in the reviewed record — 28 Franchisee Facilities open the entire 2024 Measurement Period; median gross… · PDF p. 58
    69. [69]Item 19 — Locations counted not stated in the reviewed record — 28 Franchisee Facilities open the entire 2024 Measurement Period; average month… · PDF p. 58
    70. [70]Item 19 — Locations counted not stated in the reviewed record — 28 Franchisee Facilities open the entire 2024 Measurement Period; count exceedi… · PDF p. 58
    71. [71]Item 19 — Locations counted not stated in the reviewed record — 28 Franchisee Facilities open the entire 2024 Measurement Period; high monthly… · PDF p. 58
    72. [72]Item 19 — Locations counted not stated in the reviewed record — 28 Franchisee Facilities open the entire 2024 Measurement Period; low monthly m… · PDF p. 58
    73. [73]Item 19 — Locations counted not stated in the reviewed record — 28 Franchisee Facilities open the entire 2024 Measurement Period; median monthl… · PDF p. 58
    74. [74]Item 19 — Locations counted not stated in the reviewed record — 28 Franchisee Facilities open the entire 2024 Measurement Period; average reven… · PDF p. 58
    75. [75]Item 19 — Locations counted not stated in the reviewed record — 28 Franchisee Facilities open the entire 2024 Measurement Period; count exceedi… · PDF p. 58
    76. [76]Item 19 — Locations counted not stated in the reviewed record — 28 Franchisee Facilities open the entire 2024 Measurement Period; high revenue… · PDF p. 58
    77. [77]Item 19 — Locations counted not stated in the reviewed record — 28 Franchisee Facilities open the entire 2024 Measurement Period; low revenue p… · PDF p. 58
    78. [78]Item 19 — Locations counted not stated in the reviewed record — 28 Franchisee Facilities open the entire 2024 Measurement Period; median revenu… · PDF p. 58
    79. [79]Item 19 — Locations counted not stated in the reviewed record — Affiliate Operating Facility Alloy Haynes Bridge Village, GA (HBV) · PDF p. 60
    80. [80]Item 19 — Locations counted not stated in the reviewed record — Individual franchisee facility among the 41 that opened in 2024 · PDF p. 61; PDF p. 62
    81. [81]Item 19 — Locations counted not stated in the reviewed record — Individual franchisee facility at Wildwood MO, opened in 2024 · PDF p. 61
    82. [82]Item 19 — Locations counted not stated in the reviewed record — Individual franchisee facility at Cedar Park TX, opened in 2024 · PDF p. 61
    83. [83]Item 19 — Locations counted not stated in the reviewed record — Membership-type distribution for Holladay UT as a separate listed location · PDF p. 60
    84. [84]Item 19 — Locations counted not stated in the reviewed record — Membership-type distribution for Highland UT as a separate listed location · PDF p. 60
    85. [85]Item 19 — Locations counted not stated in the reviewed record — Membership-type distribution for Charlotte Colony NC as a separate listed locat… · PDF p. 60
    86. [86]Item 19 — Locations counted not stated in the reviewed record — Membership-type distribution for Dunwoody GA as a separate listed location · PDF p. 60
    87. [87]Item 19 — Locations counted not stated in the reviewed record — Membership-type distribution for Johns Creek GA as a separate listed location · PDF p. 60
    88. [88]Item 19 — Locations counted not stated in the reviewed record — Individual franchisee facility at Summerlin NV, opened in 2024 · PDF p. 61
    89. [89]Item 19 — Locations counted not stated in the reviewed record — Individual franchisee facility at Vintage Park TX, opened in 2024 · PDF p. 61
    90. [90]Item 19 — Locations counted not stated in the reviewed record — Individual franchisee facility at Eastside SC, opened in 2024 · PDF p. 61
    91. [91]Item 19 — Locations counted not stated in the reviewed record — Individual franchisee facility at Gleneagles TX, opened in 2024 · PDF p. 61
    92. [92]Outlet counts — Item 20, Table 1 · PDF p. 63

    "PDF p." is the page in the PDF file; "printed p." is the number printed on the FDD page.

    Territory & operations

    These are contract disclosures, not confirmation that any territory is currently available.

    Franchisor financial statements

    Fiscal yearMeasureReported value
    2024alloy personal training, llcMore than one value recorded for this year — open the FDD source before comparing$770,321
    2024alloy personal training, llcMore than one value recorded for this year — open the FDD source before comparing$9,222,695
    2024alloy personal training, llcMore than one value recorded for this year — open the FDD source before comparing$11,581,847
    2024alloy personal training, llcMore than one value recorded for this year — open the FDD source before comparing$2,359,152
    2024alloy personal training, llcMore than one value recorded for this year — open the FDD source before comparing$4,033,438
    2024alloy personal training, llcMore than one value recorded for this year — open the FDD source before comparing$63,535
    2023alloy personal training, llcMore than one value recorded for this year — open the FDD source before comparing$1,947,138
    2023alloy personal training, llcMore than one value recorded for this year — open the FDD source before comparing$694,526
    2022alloy personal training, llcMore than one value recorded for this year — open the FDD source before comparing$700,908
    2022alloy personal training, llcMore than one value recorded for this year — open the FDD source before comparing$572,520

    These figures describe the franchisor company, not individual franchise locations.

    SBA-backed loans to franchisees

    Loading…

    Source: U.S. Small Business Administration 7(a) & 504 FOIA data. Loan volume is not a measure of franchisee success.

    At a glance

    Business history

    Not reviewed

    Owner participation

    Not reviewed

    Territory language

    Litigation disclosure

    Not reviewed

    Bankruptcy disclosure

    Not reviewed

    Agreement term

    Not reviewed

    Reader notes on wording

    Our automated check found that these summaries may not match the FDD's exact wording. Read the FDD excerpt itself; it is the authoritative text. Core cost, fee, Item 19 and outlet figures are not affected.

    • Item 6 · PDF p. 15 · 2025 FDD

      Our summary: Advertising group/cooperative contribution

      “1% of Gross Sales, unless we or the cooperative members (if a cooperative is formed) approve a higher amount”

      Note: The cited quote is not present in the supplied excerpt.

    • Item 7 · PDF p. 21 · 2025 FDD

      Our summary: Computer System: $4,700–$6,900

      “Computer System $4700-$6900”

      Note: The cited quote is not present in the supplied excerpt.

    • Item 7 · PDF p. 22 · 2025 FDD

      Our summary: Additional Funds – 3 Months: $15,000–$55,000

      “Additional Funds – 3 Months $15,000- $55,000”

      Note: The cited quote is not present in the supplied excerpt.

    • Item 7 · PDF p. 25 · 2025 FDD

      Our summary: Other Expenditures for First Facility (two-unit developer): $238,650–$481,120

      “Other Expenditures for First Facility $238,650- $481,120”

      Note: The cited quote is not present in the supplied excerpt.

    • Item 7 · PDF p. 21 · 2025 FDD

      Our summary: Architect/Project Management: $10,000–$32,500

      “Architect/Project Management $10,000- $32,500”

      Note: The cited quote is not present in the supplied excerpt.

    • Item 7 · PDF p. 21 · 2025 FDD

      Our summary: Grand Opening Marketing: $30,000–$40,000

      “Grand Opening Marketing $30,000- $40,000”

      Note: The cited quote is not present in the supplied excerpt.

    • Item 7 · PDF p. 21 · 2025 FDD

      Our summary: Signage: $17,000–$24,000

      “Signage $17,000- $24,000”

      Note: The cited quote is not present in the supplied excerpt.

    • Item 7 · PDF p. 21 · 2025 FDD

      Our summary: Furniture, Fixtures and Equipment: $38,000–$81,000

      “Furniture, Fixtures and Equipment $38,000- $81,000”

      Note: The cited quote is not present in the supplied excerpt.

    • Item 7 · PDF p. 21 · 2025 FDD

      Our summary: Insurance – 3 Months of Annual Premium: $600–$1,800

      “Insurance – 3 Months of Annual Premium $600-$1,800”

      Note: The cited quote is not present in the supplied excerpt.

    • Item 7 · PDF p. 21 · 2025 FDD

      Our summary: Rent – 3 Months: $14,400–$31,800

      “Rent – 3 Months $14,400- $31,800”

      Note: The cited quote is not present in the supplied excerpt.

    • Item 7 · PDF p. 22 · 2025 FDD

      Our summary: Miscellaneous: $1,500–$2,500

      “Miscellaneous $1,500-$2,500”

      Note: The cited quote is not present in the supplied excerpt.

    • Item 7 · PDF p. 21 · 2025 FDD

      Our summary: Lease and Utility Security Deposits: $4,000–$7,500

      “Lease and Utility Security Deposits $4,000-$7,500”

      Note: The cited quote is not present in the supplied excerpt.

    • Item 7 · PDF p. 21 · 2025 FDD

      Our summary: Leasehold Improvements: $95,240–$180,270

      “Leasehold Improvements $95,240- $180,270”

      Note: The cited quote is not present in the supplied excerpt.

    • Item 7 · PDF p. 22 · 2025 FDD

      Our summary: Office Supplies: $300–$1,000

      “Office Supplies $300-$1,000”

      Note: The cited quote is not present in the supplied excerpt.

    • Item 7 · PDF p. 21 · 2025 FDD

      Our summary: Training Expenses: $1,660–$3,350

      “Training Expenses $1,660-$3,350”

      Note: The cited quote is not present in the supplied excerpt.

    • Item 7 · PDF p. 21 · 2025 FDD

      Our summary: Initial Inventory: $250–$500

      “Initial Inventory $250-$500”

      Note: The cited quote is not present in the supplied excerpt.

    • Item 7 · PDF p. 25 · 2025 FDD

      Our summary: Vehicle – 3 Months (two-unit developer): $2,000–$2,500

      “Vehicle – 3 Months $2,000-$2,500”

      Note: The cited quote is not present in the supplied excerpt.

    • Item 7 · PDF p. 21 · 2025 FDD

      Our summary: Permits and Licenses: $1,000–$3,000

      “Permits and Licenses $1,000-$3,000”

      Note: The cited quote is not present in the supplied excerpt.

    • Item 19 · PDF p. 61 · 2025 FDD

      Our summary: Part C monthly revenue — Sylvania, OH, month 4

      “Sylvania OH Jul-24 26,028 27,107 26,755 28,314 25,719 20,965”

      Note: The page shows a monthly-revenue row for this named facility but no verbatim context quote states a whole-location sample size of 1; required context cannot be recorded from the cited text.

    • Item 19 · PDF p. 62 · 2025 FDD

      Our summary: Part C monthly revenue — Bull Creek, TX, month 3

      “Bull Creek TX Sep-24 9,180 12,243 15,056 16,145”

      Note: The page gives a monthly-revenue row for this named facility but no verbatim context quote states a whole-location sample size of 1; required context cannot be recorded from the cited text.

    • Item 19 · PDF p. 61 · 2025 FDD

      Our summary: Part C monthly revenue — Wexford, PA, month 3

      “Wexford PA Jul-24 23,910 25,554 28,300 28,829 27,607 26,496”

      Note: The page gives a monthly-revenue row for this named facility but no verbatim context quote states a whole-location sample size of 1; required context cannot be recorded from the cited text.

    • Item 19 · PDF p. 60 · 2025 FDD

      Our summary: Part B Alloy pricing — Tier 1 3x/week

      “1 359”

      Note: The listed price for Tier 1 3x/week is visible, but the filing says not all existing locations use the latest schedule and does not state how many locations use this tier; the location sample size cannot be settled from this page.

    • Item 19 · PDF p. 61 · 2025 FDD

      Our summary: Part C monthly revenue — Sylvania, OH, month 5

      “Sylvania OH Jul-24 26,028 27,107 26,755 28,314 25,719 20,965”

      Note: The page gives a monthly-revenue row for this named facility but no verbatim context quote states a whole-location sample size of 1; required context cannot be recorded from the cited text.

    • Item 19 · PDF p. 61 · 2025 FDD

      Our summary: Part C monthly revenue — Wexford, PA, month 2

      “Wexford PA Jul-24 23,910 25,554 28,300 28,829 27,607 26,496”

      Note: The page gives a monthly-revenue row for this named facility but no verbatim context quote states a whole-location sample size of 1; required context cannot be recorded from the cited text.

    • Item 19 · PDF p. 61 · 2025 FDD

      Our summary: Part C monthly revenue — Wexford, PA, month 1

      “Wexford PA Jul-24 23,910 25,554 28,300 28,829 27,607 26,496”

      Note: The page gives a monthly-revenue row for this named facility but no verbatim context quote states a whole-location sample size of 1; required context cannot be recorded from the cited text.

    • Item 19 · PDF p. 61 · 2025 FDD

      Our summary: Part C monthly revenue — Dacula, GA, month 3

      “Dacula GA Aug-24 13,844 14,734 15,028 14,213 18,308”

      Note: The page gives a monthly-revenue row for this named facility but no verbatim context quote states a whole-location sample size of 1; required context cannot be recorded from the cited text.

    • Item 19 · PDF p. 60 · 2025 FDD

      Our summary: Part B Alloy pricing — Tier 2 3x/week

      “2 479”

      Note: The listed price for Tier 2 3x/week is visible, but the filing says not all existing locations use the latest schedule and does not state how many locations use this tier; the location sample size cannot be settled from this page.

    • Item 19 · PDF p. 62 · 2025 FDD

      Our summary: Part C monthly revenue — Bull Creek, TX, month 2

      “Bull Creek TX Sep-24 9,180 12,243 15,056 16,145”

      Note: The page gives a monthly-revenue row for this named facility but no verbatim context quote states a whole-location sample size of 1; required context cannot be recorded from the cited text.

    • Item 19 · PDF p. 62 · 2025 FDD

      Our summary: Part C monthly revenue — West Chester, OH, month 1

      “West Chester OH Sep-24 21,249 29,401 28,261 28,821”

      Note: The page gives a monthly-revenue row for this named facility but no verbatim context quote states a whole-location sample size of 1; required context cannot be recorded from the cited text.

    • Item 19 · PDF p. 62 · 2025 FDD

      Our summary: Part C monthly revenue — West Chester, OH, month 2

      “West Chester OH Sep-24 21,249 29,401 28,261 28,821”

      Note: The page gives a monthly-revenue row for this named facility but no verbatim context quote states a whole-location sample size of 1; required context cannot be recorded from the cited text.

    • Item 19 · PDF p. 61 · 2025 FDD

      Our summary: Part C monthly revenue — Sylvania, OH, month 3

      “Sylvania OH Jul-24 26,028 27,107 26,755 28,314 25,719 20,965”

      Note: The page shows a monthly-revenue row for this named facility but no verbatim context quote states a whole-location sample size of 1; required context cannot be recorded from the cited text.

    • Item 19 · PDF p. 61 · 2025 FDD

      Our summary: Part C monthly revenue — Wexford, PA, month 4

      “Wexford PA Jul-24 23,910 25,554 28,300 28,829 27,607 26,496”

      Note: The page gives a monthly-revenue row for this named facility but no verbatim context quote states a whole-location sample size of 1; required context cannot be recorded from the cited text.

    • Item 19 · PDF p. 61 · 2025 FDD

      Our summary: Part C monthly revenue — Sylvania, OH, month 6

      “Sylvania OH Jul-24 26,028 27,107 26,755 28,314 25,719 20,965”

      Note: The page gives a monthly-revenue row for this named facility but no verbatim context quote states a whole-location sample size of 1; required context cannot be recorded from the cited text.

    • Item 19 · PDF p. 61 · 2025 FDD

      Our summary: Part C monthly revenue — Gleneagles, TX, month 8

      “Gleneagles TX May-24 12,891 23,547 24,555 25,359 27,568 25,842 24,545 22,350”

      Note: The page gives a row for this named facility but no verbatim context quote states sample size 1. The required whole-location context cannot be recorded from the cited text.

    • Item 19 · PDF p. 61 · 2025 FDD

      Our summary: Part C monthly revenue — Peachtree Corners, GA, month 1

      “Peachtree Corners GA Jun-24 28,747 29,339 30,017 32,476 30,010 30,727 28,877”

      Note: The page shows a monthly-revenue row for this named facility but no verbatim context quote states a whole-location sample size of 1; required context cannot be recorded from the cited text.

    • Item 19 · PDF p. 61 · 2025 FDD

      Our summary: Part C monthly revenue — Peachtree Corners, GA, month 2

      “Peachtree Corners GA Jun-24 28,747 29,339 30,017 32,476 30,010 30,727 28,877”

      Note: The page shows a monthly-revenue row for this named facility but no verbatim context quote states a whole-location sample size of 1; required context cannot be recorded from the cited text.

    • Item 19 · PDF p. 61 · 2025 FDD

      Our summary: Part C monthly revenue — Falls Church, VA, month 2

      “Falls Church VA Jul-24 29,797 37,480 39,650 47,083 45,111 43,872”

      Note: The page shows a monthly-revenue row for this named facility but no verbatim context quote states a whole-location sample size of 1; required context cannot be recorded from the cited text.

    • Item 19 · PDF p. 60 · 2025 FDD

      Our summary: Part B Alloy pricing — Tier 4 2x/week

      “4 559”

      Note: The listed price for Tier 4 2x/week is visible, but the filing says not all existing locations use the latest schedule and does not state how many locations use this tier; the location sample size cannot be settled from this page.

    • Item 19 · PDF p. 61 · 2025 FDD

      Our summary: Part C monthly revenue — Peachtree Corners, GA, month 3

      “Peachtree Corners GA Jun-24 28,747 29,339 30,017 32,476 30,010 30,727 28,877”

      Note: The page shows a monthly-revenue row for this named facility but no verbatim context quote states a whole-location sample size of 1; required context cannot be recorded from the cited text.

    • Item 19 · PDF p. 60 · 2025 FDD

      Our summary: Part B Alloy pricing — Tier 3 2x/week

      “3 479”

      Note: The listed price for Tier 3 2x/week is visible, but the filing says not all existing locations use the latest schedule and does not state how many locations use this tier; the location sample size cannot be settled from this page.

    • Item 19 · PDF p. 61 · 2025 FDD

      Our summary: Part C monthly revenue — Gleneagles, TX, month 7

      “Gleneagles TX May-24 12,891 23,547 24,555 25,359 27,568 25,842 24,545 22,350”

      Note: The page gives a row for this named facility but no verbatim context quote states sample size 1. The required whole-location context cannot be recorded from the cited text.

    • Item 19 · PDF p. 61 · 2025 FDD

      Our summary: Part C monthly revenue — Gleneagles, TX, month 6

      “Gleneagles TX May-24 12,891 23,547 24,555 25,359 27,568 25,842 24,545 22,350”

      Note: The page gives a row for this named facility but no verbatim context quote states sample size 1. The required whole-location context cannot be recorded from the cited text.

    • Item 19 · PDF p. 60 · 2025 FDD

      Our summary: Part B Alloy pricing — Tier 3 3x/week

      “3 599”

      Note: The listed price for Tier 3 3x/week is visible, but the filing says not all existing locations use the latest schedule and does not state how many locations use this tier; the location sample size cannot be settled from this page.

    • Item 19 · PDF p. 61 · 2025 FDD

      Our summary: Part C monthly revenue — Falls Church, VA, month 1

      “Falls Church VA Jul-24 29,797 37,480 39,650 47,083 45,111 43,872”

      Note: The page shows a monthly-revenue row for this named facility but no verbatim context quote states a whole-location sample size of 1; required context cannot be recorded from the cited text.

    • Item 19 · PDF p. 61 · 2025 FDD

      Our summary: Part C monthly revenue — Novi, MI, month 3

      “Novi MI Jul-24 20,528 20,886 20,276 23,455 23,150 20,365”

      Note: The page shows a monthly-revenue row for this named facility but no verbatim context quote states a whole-location sample size of 1; required context cannot be recorded from the cited text.

    • Item 19 · PDF p. 61 · 2025 FDD

      Our summary: Part C monthly revenue — Sylvania, OH, month 1

      “Sylvania OH Jul-24 26,028 27,107 26,755 28,314 25,719 20,965”

      Note: The page shows a monthly-revenue row for this named facility but no verbatim context quote states a whole-location sample size of 1; required context cannot be recorded from the cited text.

    • Item 19 · PDF p. 61 · 2025 FDD

      Our summary: Part C monthly revenue — Novi, MI, month 1

      “Novi MI Jul-24 20,528 20,886 20,276 23,455 23,150 20,365”

      Note: The page shows a monthly-revenue row for this named facility but no verbatim context quote states a whole-location sample size of 1; required context cannot be recorded from the cited text.

    • Item 19 · PDF p. 61 · 2025 FDD

      Our summary: Part C monthly revenue — Falls Church, VA, month 6

      “Falls Church VA Jul-24 29,797 37,480 39,650 47,083 45,111 43,872”

      Note: The page shows a monthly-revenue row for this named facility but no verbatim context quote states a whole-location sample size of 1; required context cannot be recorded from the cited text.

    • Item 19 · PDF p. 61 · 2025 FDD

      Our summary: Part C monthly revenue — Novi, MI, month 4

      “Novi MI Jul-24 20,528 20,886 20,276 23,455 23,150 20,365”

      Note: The page shows a monthly-revenue row for this named facility but no verbatim context quote states a whole-location sample size of 1; required context cannot be recorded from the cited text.

    • Item 19 · PDF p. 60 · 2025 FDD

      Our summary: Part B Alloy pricing — Tier 4 3x/week

      “4 719”

      Note: The listed price for Tier 4 3x/week is visible, but the filing says not all existing locations use the latest schedule and does not state how many locations use this tier; the location sample size cannot be settled from this page.

    Independent analysis of franchisor-provided data. Not investment advice. Franopolis does not distribute FDDs.

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