Exercise Coach USA
Deer Solution Franchising LLC · reviewed 2026 disclosure data
Researching Exercise Coach USA franchise opportunities? Every figure below is cited to the FDD.
- Franchising since
- 2010 Source: exercisecoach.com
The Exercise Coach is a fitness studio franchise that provides personalized strength-training workouts, nutritional support, and coaching for clients seeking health and fitness improvement. Its studios use Exerbotics fitness equipment and Certified Exercise Coaches to deliver 20-minute workouts, with clients able to track their progress through computerized machines.
Headline figures
Quick facts
- How much does it cost to open an Exercise Coach USA franchise?
- The Exercise Coach USA Franchise Disclosure Document reports an estimated initial investment of $97,100 (2026 FDD, Item 7, PDF p. 21). This is the franchisor's disclosed estimate, not a quote. Details
- What is the Exercise Coach USA initial franchise fee?
- The disclosed initial franchise fee for a standard single unit is $49,500 (2026 FDD, Item 5, PDF p. 11). Other fee options (for example multi-unit or conversion) are listed separately in the report. Details
- What ongoing fees does Exercise Coach USA charge?
- The disclosed ongoing royalty is 8% of gross sales (2026 FDD, Item 6, PDF p. 14). The brand or advertising fund contribution is 2% · percent of Gross Sales; currently 2% (2026 FDD, Item 6, PDF p. 14). Other recurring fees are listed in Item 6. Details
- Does Exercise Coach USA disclose financial performance (Item 19)?
- Yes. The Exercise Coach USA FDD includes an Item 19 financial performance representation (2026 FDD, Item 19, PDF p. 51). Figures apply only to the locations and period each one covers. Details
- How many Exercise Coach USA locations are there?
- The FDD reports 15 outlets at the end of 2025 (2026 FDD, Item 20, PDF p. 59). Existing locations do not indicate territory availability. Details
From reviewed FDD figures only. Not a recommendation or projection.
What the disclosures show
- 1Opening costs are estimated at $97,100 in the 2026 FDD (Item 7); several initial fee options apply.
- 2Item 19 covers 6 separate groups: revenue for 3 franchised locations; revenue for 1 company-owned locations; revenue for 1 company-owned locations; revenue for 1 company-owned locations; revenue for 3 company-owned locations; adjusted operating results for 1 company-owned locations. They are not combined.
- 3Outlets grew by 9 in 2025, to 15 (SYSTEMWIDE, as labeled in the FDD, Item 20).
From reviewed FDD figures only. Not a recommendation or projection.
Costs · Items 5–7
What does it cost to open?
Estimated opening costs and the fees payable to the franchisor.
Startup Investment — Item 7
Total estimated initial investment
2026 FDD · Item 7 · PDF p. 21
Formats disclosed in Item 7 (2)
Each format has its own total. The total depends on the format you choose; multi-unit packages are listed but not included in the headline range.
- Total Estimate — single territoryPDF p. 21$97,100
- Total Estimate — multiple territoriesMulti-unitPDF p. 23$117,100
Standard single-unit franchise fee
2026 FDD · Item 5 · PDF p. 11
Discounted and multi-unit options are separate; see all fees.
Ongoing Fees — Item 6
Selected recurring charges; payment bases and conditions remain attached to each fee.
- RoyaltyMain ongoing fee · It is a continuing weekly fee; the franchisor may charge it instantly when it receives gross sales directly from customers.
37 reported fees, each with its payment basis, are listed below; they haven't been sorted into recurring, initial and occasional groups yet.
Financial Performance — Item 19
What results are disclosed—and for which locations?
6 separate populations, shown apart. Revenue is not owner income.
Franchised locations
Revenue · 3 locations
- Who is counted
- Operational Franchise Outlets: "The Central New Jersey Outlet," "The Main Line Outlet," and "The Lowcountry Outlet" (p. 57)
- Period
- 2025 Calendar Year
- Excluded
- "Of the 12 Franchise Outlets, three Franchise Outlets qualify as Operational Franchise Outlets and nine Franchise Outlets quality as New Franchise Outlets." (p. 57)
- Method
- "Data for our Operational Franchise Outlets is based on information reported to us by our franchisees"; "The information in this analysis has not been audited" (p. 48)
Company-owned locations
Revenue · 1 locations
- Who is counted
- Company Owned Outlet: North New Jersey; "During the 2025 Calendar Year we had three Company Owned Outlets, all of which were Operational Company Owned Outlets." (p. 48)
- Period
- 2025 Calendar Year
- Method
- "Data for our Company Owned Outlets is based on information reported to us by our affiliate"; "The information in this analysis has not been audited" (p. 48)
Company-owned locations
Revenue · 1 locations
- Who is counted
- Company Owned Outlet: New Hope Pennsylvania; "During the 2025 Calendar Year we had three Company Owned Outlets, all of which were Operational Company Owned Outlets." (p. 48)
- Period
- 2025 Calendar Year
- Method
- "Data for our Company Owned Outlets is based on information reported to us by our affiliate"; "The information in this analysis has not been audited" (p. 48)
Company-owned locations
Revenue · 1 locations
- Who is counted
- Company Owned Outlet: Long Island; "During the 2025 Calendar Year we had three Company Owned Outlets, all of which were Operational Company Owned Outlets." (p. 48)
- Period
- 2025 Calendar Year
- Excluded
- "Following its reacquisition in December 2024, the Long Island Company Owned Outlet has not been operated as a standalone, independent business representative of the Franchised Business." (p. 48)
- Method
- "Data for our Company Owned Outlets is based on information reported to us by our affiliate"; "The information in this analysis has not been audited" (p. 48)
Company-owned locations
Revenue · 3 locations
- Who is counted
- Company Owned Outlets: "North New Jersey," "New Hope Pennsylvania," and "Long Island" (p. 57)
- Period
- 2025 Calendar Year
- Method
- "Data for our Company Owned Outlets is based on information reported to us by our affiliate"; "The information in this analysis has not been audited" (p. 48)
Company-owned locations
Adjusted operating results · 1 locations
Adjusted company-owned results: the franchisor adjusted these centers' expenses to estimate franchisee costs. They are not observed franchisee results or owner take-home income.
- Who is counted
- Company Owned Outlet: North New Jersey (p. 51)
- Period
- 2025 Calendar Year
- Excluded
- "Direct Gross Profit Less Disclosed Expenses and Select Franchise Related Expenses" excludes expenses other than the listed "Disclosed Expenses" and "Select Franchise Related Expenses" (p. 51)
- Method
- "Adjustments for Franchise Related Expenses" including "Royalty Fee," "Brand Development Fund Fee," "Technology Fee," and "Sales and Support Center Fee" (p. 51); data based on information reported by affiliate and unaudited (p. 48)
These groups are never combined. Adjusted company-owned operating results cannot be divided by franchised revenue to calculate a franchisee profit margin.
Outlet Changes — Item 20
How has the outlet count changed?
SYSTEMWIDE, as labeled in the FDD · counts as of year end of each year.
2026 FDD · Item 20 · PDF p. 59
Net +10 outlets, 2023–2025
Year-end counts reported in Item 20. The scale starts at zero; the labels between the dots show each year's change.
2025 turnover at a glance
- Outlets at start · reported
- 6
- Exits · summed reported counts
- 0
- Churn · Franopolis calculation
Exits include closures, terminations and non-renewals. Churn divides exits by outlets at the start of the year; it is not a measure of earnings.
Questions to investigate
Prompts based on what this brand's reviewed disclosures do and don't show — not conclusions. Join free as a member to save questions to your research.
For the franchisor
Which line items in the 2026 Item 7 estimate ($97,100) vary most by market, and why?
Which initial fee option would apply to my situation, and what conditions or discounts affect it?
Which locations are included in the Item 19 figures, and which were excluded?
Reported units went from 6 to 15 in 2025. How many new units opened, closed or changed hands?
Is a territory available in my area, and how is it defined in my agreement?
For current and former owners
How did your actual startup costs and timeline compare with the Item 7 estimate?
How many hours a week do you work in the business, and in what role?
How do your results compare with the Item 19 figures, and what explains the difference?
What support from the franchisor has been most and least useful?
For your advisors
Ask a franchise attorney to review the territory, renewal, transfer and termination terms.
Ask an accountant to build a cash-flow plan using your own assumptions, not the franchisor's.
Sources & vintage history
Every displayed fact is retained with its disclosure vintage, item, page, and reviewed status. Prior vintages remain on file rather than being overwritten.
Citations (2026 FDD)
- [1]Estimated initial investment — Item 7 · PDF p. 21
- [2]Standard initial franchise fee — Item 5 · PDF p. 11
- [3]Item 19 — Franchised (3 locations) — revenue · PDF p. 57
- [4]Item 19 — Company-owned (1 locations) — revenue — Company Owned Outlet: North New Jersey; "During the 2025 Calendar Year we had t… · PDF p. 51
- [5]Item 19 — Company-owned (1 locations) — revenue — Company Owned Outlet: New Hope Pennsylvania; "During the 2025 Calendar Year we… · PDF p. 52
- [6]Item 19 — Company-owned (1 locations) — revenue — Company Owned Outlet: Long Island; "During the 2025 Calendar Year we had three… · PDF p. 53
- [7]Item 19 — Company-owned (3 locations) — revenue · PDF p. 57
- [8]Item 19 — Company-owned (1 locations) — adjusted operating results · PDF p. 51
- [9]Outlet counts — Item 20, Table 1 · PDF p. 59
"PDF p." is the page in the PDF file; "printed p." is the number printed on the FDD page. Source document: FDD
Territory & operations
12 addresses in Franopolis's imported location list. Coverage may differ from Item 20 outlet counts.
These are contract disclosures, not confirmation that any territory is currently available.
Legal & agreement
Bankruptcy disclosed
Initial term
Franchisor financial statements
No verified franchisor financial statement figures have been reviewed yet.
SBA-backed loans to franchisees
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Source: U.S. Small Business Administration 7(a) & 504 FOIA data. Loan volume is not a measure of franchisee success.
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At a glance
Business history
Owner participation
Territory language
Litigation disclosure
Not reviewed
Bankruptcy disclosure
Agreement term
Independent analysis of franchisor-provided data. Not investment advice. Franopolis does not distribute FDDs. Last reviewed 10/5/2026.