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    Franchise opportunities compared

    Alloy vs Exercise Coach USA

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    AAlloy2025 FDDExercise Coach USA2026 FDD

    Initial investment · Item 7

    Alloy

    $298,650 – $541,120

    2025 FDD · Item 7 · PDF p. 22

    Exercise Coach USA

    $97,100

    2026 FDD · Item 7 · PDF p. 21

    Initial franchise fee · Item 5

    Alloy

    $60,000

    2025 FDD · Item 5 · PDF p. 14

    Exercise Coach USA

    $49,500

    2026 FDD · Item 5 · PDF p. 11

    Royalty · Item 6

    Alloy

    $7.00

    2025 FDD · Item 6 · PDF p. 15

    Exercise Coach USA

    8% of gross sales

    2026 FDD · Item 6 · PDF p. 14

    Before you compare

    • Alloy figures come from its 2025 FDD and Exercise Coach USA figures from its 2026 FDD, so the years differ.
    • Item 19 figures cover the location groups each FDD names (Alloy: 89, Exercise Coach USA: 6). Different groups are not directly comparable.

    Financial commitment

    Estimated initial investment (Item 7)

    Alloy

    $298,650 – $541,120
    Total estimated initial investment for a single Alloy Facility
    2025 FDD · Item 7 · PDF p. 22

    Exercise Coach USA

    $97,100
    Total Estimate — single territory
    2026 FDD · Item 7 · PDF p. 21
    Standard initial franchise fee (Item 5)

    Alloy

    $60,000
    2025 FDD · Item 5 · PDF p. 14

    Exercise Coach USA

    $49,500
    Veterans may receive a $5,000 discount, and multi-territory purchases receive discounted per-territory fees.
    2026 FDD · Item 5 · PDF p. 11
    Royalty (Item 6)

    Alloy

    $7.00
    Royalty fee
    2025 FDD · Item 6 · PDF p. 15

    Exercise Coach USA

    8% of gross sales
    Royalty
    2026 FDD · Item 6 · PDF p. 14
    Brand / advertising fund (Item 6)

    Alloy

    $2.00
    Brand Development Fund fee
    2025 FDD · Item 6 · PDF p. 15

    Exercise Coach USA

    2% of gross sales; currently 2%
    Brand Development Fund
    2026 FDD · Item 6 · PDF p. 14

    System scale & health

    Total outlets (Item 20)

    Alloy

    77
    Outlets at end of 2024
    2025 FDD · Item 20 · PDF p. 63

    Exercise Coach USA

    15
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 59
    Net outlet change (Item 20)

    Alloy

    +64
    Calculated: 13 at end of 2022 → 77 at end of 2024

    Exercise Coach USA

    +10
    Calculated: 5 at end of 2023 → 15 at end of 2025
    Outlet exits (Item 20)

    Alloy

    Not available
    No complete exit records for a year

    Exercise Coach USA

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Alloy

    Not available
    Not in reviewed records

    Exercise Coach USA

    2022
    2026 FDD · Item 1 · PDF p. 1
    Franchisor founded (Item 1)

    Alloy

    Not available
    Not in reviewed records

    Exercise Coach USA

    2021
    2026 FDD · Item 1 · PDF p. 1

    Financial performance (Item 19), by location group

    AAlloy
    Locations counted not stated in the reviewed record — Alloy tier pricing schedule
    $359
    other Part B Alloy pricing
    2025 FDD · Item 19 · PDF p. 60
    Locations counted not stated in the reviewed record — Individual franchisee facility at Gates of Prosper TX, opened in 2024
    $25,283
    other Part C monthly revenue
    2025 FDD · Item 19 · PDF p. 61
    Locations counted not stated in the reviewed record — Individual franchisee facility at Hilltop VB VA, opened in 2024
    $13,616
    other Part C monthly revenue
    2025 FDD · Item 19 · PDF p. 61
    +86 more groups in the full report
    Exercise Coach USA
    Franchised (3 locations) — revenue
    $109,191
    other Gross Sales
    2026 FDD · Item 19 · PDF p. 57
    Company-owned (1 locations) — revenue — Company Owned Outlet: North New Jersey; "During the 2025 Calendar Year we had t…
    $3,125,508
    other Gross Sales
    2026 FDD · Item 19 · PDF p. 51
    Company-owned (1 locations) — revenue — Company Owned Outlet: New Hope Pennsylvania; "During the 2025 Calendar Year we…
    $231,257
    other Gross Sales
    2026 FDD · Item 19 · PDF p. 52
    +3 more groups in the full report

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Alloy vs Exercise Coach USA: common questions

    Which costs less to open, Alloy or Exercise Coach USA?
    Alloy: $298,650 – $541,120 (2025 FDD · Item 7 · PDF p. 22); Exercise Coach USA: $97,100 (2026 FDD · Item 7 · PDF p. 21). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Exercise Coach USA. Estimates are not quotes, and the FDD years may differ.
    How do Alloy and Exercise Coach USA royalties compare?
    Alloy: $7.00 (2025 FDD · Item 6 · PDF p. 15); Exercise Coach USA: 8% of gross sales (2026 FDD · Item 6 · PDF p. 14). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Which has more locations, Alloy or Exercise Coach USA?
    Alloy: 77 (2025 FDD · Item 20 · PDF p. 63); Exercise Coach USA: 15 (2026 FDD · Item 20 · PDF p. 59). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Alloy and Exercise Coach USA disclose financial performance (Item 19)?
    Alloy has reviewed Item 19 figures for 89 location groups; Exercise Coach USA has reviewed Item 19 figures for 6 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

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    Full Alloy report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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