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    Franchise opportunities compared

    Alloy Personal Training vs Exercise Coach USA

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Alloy Personal Training2026 FDDExercise Coach USA2026 FDD

    Initial investment · Item 7

    Alloy Personal Training

    $272,357 – $534,417

    2026 FDD · Item 7 · PDF p. 23

    Exercise Coach USA

    $97,100

    2026 FDD · Item 7 · PDF p. 21

    Initial franchise fee · Item 5

    Alloy Personal Training

    $60,000

    2026 FDD · Item 5 · PDF p. 14

    Exercise Coach USA

    $49,500

    2026 FDD · Item 5 · PDF p. 11

    Royalty · Item 6

    Alloy Personal Training

    7% of gross sales

    2026 FDD · Item 6 · PDF p. 15

    Exercise Coach USA

    8% of gross sales

    2026 FDD · Item 6 · PDF p. 14

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • Item 19 figures cover the location groups each FDD names (Alloy Personal Training: 4, Exercise Coach USA: 6). Different groups are not directly comparable.

    Financial commitment

    Estimated initial investment (Item 7)

    Alloy Personal Training

    $272,357 – $534,417
    Total
    2026 FDD · Item 7 · PDF p. 23

    Exercise Coach USA

    $97,100
    Total Estimate — single territory
    2026 FDD · Item 7 · PDF p. 21
    Standard initial franchise fee (Item 5)

    Alloy Personal Training

    $60,000
    Veterans may receive a $5,000 discount on the first license.
    2026 FDD · Item 5 · PDF p. 14

    Exercise Coach USA

    $49,500
    Veterans may receive a $5,000 discount, and multi-territory purchases receive discounted per-territory fees.
    2026 FDD · Item 5 · PDF p. 11
    Royalty (Item 6)

    Alloy Personal Training

    7% of gross sales
    Technology Fee
    2026 FDD · Item 6 · PDF p. 15

    Exercise Coach USA

    8% of gross sales
    Royalty
    2026 FDD · Item 6 · PDF p. 14
    Brand / advertising fund (Item 6)

    Alloy Personal Training

    Not available
    No reviewed brand or advertising fund fee

    Exercise Coach USA

    2% of gross sales; currently 2%
    Brand Development Fund
    2026 FDD · Item 6 · PDF p. 14

    System scale & health

    Total outlets (Item 20)

    Alloy Personal Training

    129
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 64

    Exercise Coach USA

    15
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 59
    Net outlet change (Item 20)

    Alloy Personal Training

    +98
    Calculated: 31 at end of 2023 → 129 at end of 2025

    Exercise Coach USA

    +10
    Calculated: 5 at end of 2023 → 15 at end of 2025
    Outlet exits (Item 20)

    Alloy Personal Training

    3
    Closures, terminations & non-renewals in 2025 · Calculated turnover 3.8% of outlets at start of year
    2026 FDD · Item 20 · PDF p. 64

    Exercise Coach USA

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Alloy Personal Training

    September 2019
    2026 FDD · Item 1 · PDF p. 10

    Exercise Coach USA

    2022
    2026 FDD · Item 1 · PDF p. 1
    Franchisor founded (Item 1)

    Alloy Personal Training

    2019
    2026 FDD · Item 1 · PDF p. 10

    Exercise Coach USA

    2021
    2026 FDD · Item 1 · PDF p. 1

    Financial performance (Item 19), by location group

    Alloy Personal Training
    Franchised and company-owned (73 locations) — other measures
    91.18 percent
    other Monthly retention
    2026 FDD · Item 19 · PDF p. 60
    Franchised and company-owned (18 locations) — revenue
    $316,816 annually
    other Revenue
    2026 FDD · Item 19 · PDF p. 59
    Franchised and company-owned (19 locations) — revenue
    $252,824 annually
    other Revenue
    2026 FDD · Item 19 · PDF p. 59
    +1 more groups in the full report
    Exercise Coach USA
    Franchised (3 locations) — revenue
    $109,191
    other Gross Sales
    2026 FDD · Item 19 · PDF p. 57
    Company-owned (1 locations) — revenue — Company Owned Outlet: North New Jersey; "During the 2025 Calendar Year we had t…
    $3,125,508
    other Gross Sales
    2026 FDD · Item 19 · PDF p. 51
    Company-owned (1 locations) — revenue — Company Owned Outlet: New Hope Pennsylvania; "During the 2025 Calendar Year we…
    $231,257
    other Gross Sales
    2026 FDD · Item 19 · PDF p. 52
    +3 more groups in the full report

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Alloy Personal Training vs Exercise Coach USA: common questions

    Which costs less to open, Alloy Personal Training or Exercise Coach USA?
    Alloy Personal Training: $272,357 – $534,417 (2026 FDD · Item 7 · PDF p. 23); Exercise Coach USA: $97,100 (2026 FDD · Item 7 · PDF p. 21). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Exercise Coach USA. Estimates are not quotes, and the FDD years may differ.
    How do Alloy Personal Training and Exercise Coach USA royalties compare?
    Alloy Personal Training: 7% of gross sales (2026 FDD · Item 6 · PDF p. 15); Exercise Coach USA: 8% of gross sales (2026 FDD · Item 6 · PDF p. 14). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Which has more locations, Alloy Personal Training or Exercise Coach USA?
    Alloy Personal Training: 129 (2026 FDD · Item 20 · PDF p. 64); Exercise Coach USA: 15 (2026 FDD · Item 20 · PDF p. 59). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Alloy Personal Training and Exercise Coach USA disclose financial performance (Item 19)?
    Alloy Personal Training has reviewed Item 19 figures for 4 location groups; Exercise Coach USA has reviewed Item 19 figures for 6 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

    Keep researching

    Full Alloy Personal Training report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Full Exercise Coach USA report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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