Deka Lash

    Franchise research report · reviewed 2025 disclosure data

    Researching Deka Lash franchise opportunities? Every figure below is cited to the FDD.

    Reviewed sources

    Deka Lash is a premier beauty franchise providing expert lash extension and brow services. With specialized services, industry-best technology and luxurious studios customers love, Deka Lash is setting the standard for eyelash extension franchises.

    Headline figures

    Quick facts

    How much does it cost to open a Deka Lash franchise?
    The Deka Lash Franchise Disclosure Document reports separate estimated initial investments by format: $82,600 for amount payable to franchisor or affiliate — single-unit total (2025 FDD, Item 7, PDF p. 1); $285,900 for total estimated initial investment: $285,900–$460,850 (2025 FDD, Item 7, PDF p. 24). These formats are not combined. Each is the franchisor's disclosed estimate, not a quote. Details
    What is the Deka Lash initial franchise fee?
    The disclosed initial franchise fee for a standard single unit is $59,900 (2025 FDD, Item 5, PDF p. 13). Other fee options (for example multi-unit or conversion) are listed separately in the report. Details
    What ongoing fees does Deka Lash charge?
    The disclosed ongoing royalty is $6 (2025 FDD, Item 6, PDF p. 16). The brand or advertising fund contribution is $500 (2025 FDD, Item 6, PDF p. 16). Other recurring fees are listed in Item 6. Details
    Does Deka Lash disclose financial performance (Item 19)?
    Yes. The Deka Lash FDD includes an Item 19 financial performance representation (2025 FDD, Item 19, PDF p. 56). Figures apply only to the locations and period each one covers. Details

    From reviewed FDD figures only. Not a recommendation or projection.

    What the disclosures show

    1. 1The 2025 FDD (Item 7) estimates opening costs separately by format: $82,600 (Amount payable to franchisor or affiliate — single-unit total); $285,900 (Total Estimated Initial Investment: $285,900–$460,850); several initial fee options apply.
    2. 2Item 19 covers 9 separate groups: other measures and revenue for 40 franchised locations; other measures and revenue for 39 franchised locations; revenue for 40 franchised locations; revenue for 39 franchised locations; revenue and other measures for 40 franchised locations; revenue for 40 franchised locations; revenue for 119 franchised locations; revenue for 39 franchised locations; revenue for 39 franchised locations. They are not combined.

    From reviewed FDD figures only. Not a recommendation or projection.

    Costs · Items 5–7

    What does it cost to open?

    Estimated opening costs and the fees payable to the franchisor.

    Startup Investment — Item 7

    Range across 2 single-unit formats

    2025 FDD · Item 7

    Formats disclosed in Item 7 (2)

    Each format has its own total. The total depends on the format you choose.

    • Amount payable to franchisor or affiliate — single-unitPDF p. 1$82,600
    • $285,900–$460,850PDF p. 24$285,900

    Standard single-unit franchise fee

    2025 FDD · Item 5 · PDF p. 13
    Discounted and multi-unit options are separate; see all fees.

    Ongoing Fees — Item 6

    Selected recurring charges; payment bases and conditions remain attached to each fee.

    Royalty rateMain ongoing fee

    37 reported fees, each with its payment basis, are listed below; they haven't been sorted into recurring, initial and occasional groups yet.

    Financial Performance — Item 19

    What results are disclosed—and for which locations?

    9 separate populations, shown apart. Revenue is not owner income.

    Franchised locations

    Revenue and other measures · 40 locations

    Who is counted
    Top 1/3 performance segment of franchised studio locations open and operating at least 12 months as of December 31, 2024
    Period
    Top 1/3
    Excluded
    The filing states 128 franchised locations open at December 31, 2024; 119 were open at least 12 months and included; 12 closed partway through 2024 and were excluded. Those stated counts do not reconcile; no adjustment is made.
    Method
    historic Gross Revenue reported by franchise studio locations; segment statistics and revenue lists as shown in Item 19

    Franchised locations

    Revenue and other measures · 39 locations

    Who is counted
    Bottom 1/3 segment of franchised studio locations open and operating at least 12 months as of December 31, 2024
    Period
    Bottom 1/3
    Excluded
    The filing states 128 franchised locations open at December 31, 2024; 119 were open at least 12 months and included; 12 closed partway through 2024 and were excluded. Those stated counts do not reconcile; no adjustment is made.
    Method
    historic Gross Revenue reported by franchise studio locations; segment statistics and revenue lists as shown in Item 19

    Franchised locations

    Revenue · 40 locations

    Who is counted
    Top 1/3 segment of franchised studio locations open and operating at least 12 months as of December 31, 2024
    Period
    Top 1/3, rank 1
    Excluded
    The filing states 128 franchised locations open at December 31, 2024; 119 were open at least 12 months and included; 12 closed partway through 2024 and were excluded. Those stated counts do not reconcile; no adjustment is made.
    Method
    historic Gross Revenue reported by franchise studio locations; segment statistics and revenue lists as shown in Item 19

    Franchised locations

    Revenue · 39 locations

    Who is counted
    Bottom 1/3 performance segment of franchised studio locations open and operating at least 12 months as of December 31, 2024
    Period
    Bottom 1/3, rank 3
    Excluded
    The filing states 128 franchised locations open at December 31, 2024; 119 were open at least 12 months and included; 12 closed partway through 2024 and were excluded. Those stated counts do not reconcile; no adjustment is made.
    Method
    historic Gross Revenue reported by franchise studio locations; segment statistics and revenue lists as shown in Item 19

    Franchised locations

    Revenue and other measures · 40 locations

    Who is counted
    Middle 1/3 performance segment of franchised studio locations open and operating at least 12 months as of December 31, 2024
    Period
    Middle 1/3, rank 5
    Excluded
    The filing states 128 franchised locations open at December 31, 2024; 119 were open at least 12 months and included; 12 closed partway through 2024 and were excluded. Those stated counts do not reconcile; no adjustment is made.
    Method
    historic Gross Revenue reported by franchise studio locations; segment statistics and revenue lists as shown in Item 19

    Franchised locations

    Revenue · 40 locations

    Who is counted
    Middle 1/3 segment of franchised studio locations open and operating at least 12 months as of December 31, 2024
    Period
    Middle 1/3, rank 1
    Excluded
    The filing states 128 franchised locations open at December 31, 2024; 119 were open at least 12 months and included; 12 closed partway through 2024 and were excluded. Those stated counts do not reconcile; no adjustment is made.
    Method
    historic Gross Revenue reported by franchise studio locations; segment statistics and revenue lists as shown in Item 19

    Franchised locations

    Revenue · 119 locations

    Who is counted
    Revenue breakdown of studios open during 2024
    Period
    Products
    Excluded
    No separate sample count is stated in the revenue-breakdown table.
    Method
    Source identified in the table as 2023

    Franchised locations

    Revenue · 39 locations

    Who is counted
    Revenue breakdown of studios open during 2024
    Period
    Bottom 1/3, rank 5
    Excluded
    No separate sample count is stated in the revenue-breakdown table.
    Method
    historic Gross Revenue reported by franchise studio locations; segment statistics and revenue lists as shown in Item 19

    Franchised locations

    Revenue · 39 locations

    Who is counted
    Bottom 1/3 performance segment of eligible franchised Deka studios
    Period
    Bottom 1/3, rank 5
    Excluded
    The filing states 128 franchised locations open at December 31, 2024; 119 were open at least 12 months and included; 12 closed partway through 2024 and were excluded. Those stated counts do not reconcile; no adjustment is made.
    Method
    historic Gross Revenue reported by franchise studio locations; segment statistics and revenue lists as shown in Item 19

    These groups are never combined.

    Outlet Changes — Item 20

    How has the outlet count changed?

    Coverage not stated in the reviewed record · counts as of year end of each year.

    2025 FDD · Item 20 ·

    Questions to investigate

    Prompts based on what this brand's reviewed disclosures do and don't show — not conclusions. Join free as a member to save questions to your research.

    For the franchisor

    • Which line items in the 2025 Item 7 estimate ($82,600 – $285,900) vary most by market, and why?

    • Which initial fee option would apply to my situation, and what conditions or discounts affect it?

    • Which locations are included in the Item 19 figures, and which were excluded?

    • Is a territory available in my area, and how is it defined in my agreement?

    For current and former owners

    • How did your actual startup costs and timeline compare with the Item 7 estimate?

    • How many hours a week do you work in the business, and in what role?

    • How do your results compare with the Item 19 figures, and what explains the difference?

    • What support from the franchisor has been most and least useful?

    For your advisors

    • Ask a franchise attorney to review the territory, renewal, transfer and termination terms.

    • Ask an accountant to build a cash-flow plan using your own assumptions, not the franchisor's.

    Sources & vintage history

    Every displayed fact is retained with its disclosure vintage, item, page, and reviewed status. Prior vintages remain on file rather than being overwritten.

    Citations (2025 FDD)

    1. [1]Standard initial franchise fee — Item 5 · PDF p. 13
    2. [2]Item 19 — Franchised (40 locations) — other measures and revenue · PDF p. 56
    3. [3]Item 19 — Franchised (39 locations) — other measures and revenue · PDF p. 56
    4. [4]Item 19 — Franchised (40 locations) — revenue — Top 1/3 segment of franchised studio locations open and operating at least 12 m… · PDF p. 56
    5. [5]Item 19 — Franchised (39 locations) — revenue — Bottom 1/3 performance segment of franchised studio locations open and operatin… · PDF p. 56
    6. [6]Item 19 — Franchised (40 locations) — revenue and other measures · PDF p. 56
    7. [7]Item 19 — Franchised (40 locations) — revenue — Middle 1/3 segment of franchised studio locations open and operating at least 1… · PDF p. 56
    8. [8]Item 19 — Franchised (119 locations) — revenue · PDF p. 57
    9. [9]Item 19 — Franchised (39 locations) — revenue — Revenue breakdown of studios open during 2024 · PDF p. 56
    10. [10]Item 19 — Franchised (39 locations) — revenue — Bottom 1/3 performance segment of eligible franchised Deka studios · PDF p. 56

    "PDF p." is the page in the PDF file; "printed p." is the number printed on the FDD page.

    Territory & operations

    144 addresses in Franopolis's imported location list. Coverage may differ from Item 20 outlet counts.

    These are contract disclosures, not confirmation that any territory is currently available.

    Franchisor financial statements

    No verified franchisor financial statement figures have been reviewed yet.

    SBA-backed loans to franchisees

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    Source: U.S. Small Business Administration 7(a) & 504 FOIA data. Loan volume is not a measure of franchisee success.

    At a glance

    Business history

    Not reviewed

    Owner participation

    Not reviewed

    Territory language

    Litigation disclosure

    Not reviewed

    Bankruptcy disclosure

    Not reviewed

    Agreement term

    Not reviewed

    Independent analysis of franchisor-provided data. Not investment advice. Franopolis does not distribute FDDs.