Franchise opportunities compared
Deka Lash vs Waxing the City
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Before you compare
- Deka Lash figures come from its 2025 FDD and Waxing the City figures from its 2026 FDD, so the years differ.
- Deka Lash discloses more than one business format, so the investment range spans formats; the full report breaks them out.
- Item 19 figures cover the location groups each FDD names (Deka Lash: 9, Waxing the City: 13). Different groups are not directly comparable.
| Disclosure |  Deka Lash |  Waxing the City |
|---|---|---|
| Financial commitment | ||
| Estimated initial investment (Item 7) | $82,600 – $285,900 2025 FDD · Item 7 | $339,945 Note 13) $34,600 $84,660 As incurred Varied times Vendors or third parties TOTAL (Note 14) — 339945 2026 FDD · Item 7 · PDF p. 27 |
| Standard initial franchise fee (Item 5) | $59,900 2025 FDD · Item 5 · PDF p. 13 | $42,500 2026 FDD · Item 5 · PDF p. 15 |
| Royalty (Item 6) | $6.00 Royalty rate 2025 FDD · Item 6 · PDF p. 16 | $6.00 Note 2) Greater of (a) the Minimum Royalty Fee ($100/week), or (b) — 6 te Remarks Royalty Fee 2026 FDD · Item 6 · PDF p. 18 |
| Brand / advertising fund (Item 6) | $500 Brand Development minimum after first year 2025 FDD · Item 6 · PDF p. 16 | $2.00 deducted from collections. General Advertising and Marketing Fund Contributions Currently — 2 2026 FDD · Item 6 · PDF p. 18 |
| System scale & health | ||
| Total outlets (Item 20) | Not available No reviewed outlet counts | 334 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 64 |
| Net outlet change (Item 20) | Not available Only one year reported | +34 Calculated: 300 at end of 2023 → 334 at end of 2025 |
| Outlet exits (Item 20) | Not available No complete exit records for a year | Not available No complete exit records for a year |
| Franchising since (Item 1) | Not available Not in reviewed records | 2010 From a verified franchisor listing |
| Franchisor founded (Item 1) | Not available Not in reviewed records | Not available Not in reviewed records |
| Performance (Item 19) | ||
| Financial performance (Item 19), by location group | Franchised (40 locations) — other measures and revenue 40 percent other Percent attaining or surpassing segment average · 2025 FDD · Item 19 · PDF p. 56 Franchised (39 locations) — other measures and revenue 20 studios other Studios attaining or surpassing segment average · 2025 FDD · Item 19 · PDF p. 56 Franchised (40 locations) — revenue — Top 1/3 segment of franchised studio locations open and operating at least 12 m… $351,899 other Lowest five studio revenues · 2025 FDD · Item 19 · PDF p. 56 +6 more groups in the full report | Locations counted not stated in the reviewed record — Second quartile of138 full-year Studios; Total revenue 46 percent other Second quartile Total revenue met/exceeded percent · 2026 FDD · Item 19 · PDF p. 61 Locations counted not stated in the reviewed record — All138 of138 full-year Studios; Total revenue $478,025 other All138 Total revenue Average Total Gross Revenues · 2026 FDD · Item 19 · PDF p. 61 Locations counted not stated in the reviewed record — Third quartile of138 full-year Studios; Total revenue 54 percent other Third quartile Total revenue met/exceeded percent · 2026 FDD · Item 19 · PDF p. 61 +10 more groups in the full report |
Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.