Natural Awakenings
Franchise research report · reviewed 2024 disclosure data
Researching Natural Awakenings franchise opportunities? Every figure below is cited to the FDD.
Natural Awakenings franchise operates a network of local magazines focused on natural health, sustainable living, and wellness content within communities across
Headline figures
Quick facts
- How much does it cost to open a Natural Awakenings franchise?
- The Natural Awakenings Franchise Disclosure Document reports an estimated initial investment of $59,550–$86,275 (2024 FDD, Item 7, PDF p. 19). This is the franchisor's disclosed estimate, not a quote. Details
- What is the Natural Awakenings initial franchise fee?
- The disclosed initial franchise fee for a standard single unit is $49,500 (2024 FDD, Item 5, PDF p. 12). Other fee options (for example multi-unit or conversion) are listed separately in the report. Details
- What ongoing fees does Natural Awakenings charge?
- The disclosed ongoing royalty is $500 (2024 FDD, Item 6, PDF p. 12). The brand or advertising fund contribution is $250 (2024 FDD, Item 6, PDF p. 15). Other recurring fees are listed in Item 6. Details
- Does Natural Awakenings disclose financial performance (Item 19)?
- No. The reviewed Natural Awakenings FDD states that it does not make a financial performance representation in Item 19. Details
From reviewed FDD figures only. Not a recommendation or projection.
What the disclosures show
- 1Opening costs are estimated at $59,550 – $86,275 in the 2024 FDD (Item 7); several initial fee options apply.
- 2The franchisor makes no financial performance representation in Item 19.
From reviewed FDD figures only. Not a recommendation or projection.
Costs · Items 5–7
What does it cost to open?
Estimated opening costs and the fees payable to the franchisor.
Startup Investment — Item 7
Total estimated initial investment
2024 FDD · Item 7 · PDF p. 19
Standard single-unit franchise fee
2024 FDD · Item 5 · PDF p. 12
Discounted and multi-unit options are separate; see all fees.
Ongoing Fees — Item 6
Selected recurring charges; payment bases and conditions remain attached to each fee.
- Royalty, month 7 through term: greater of 7% of Gross Revenues or $500 per month, plus two full pages of Magazine for NAPC use, sale or transferMain ongoing fee
35 reported fees, each with its payment basis, are listed below; they haven't been sorted into recurring, initial and occasional groups yet.
Financial Performance — Item 19
What results are disclosed—and for which locations?
No financial performance representation in Item 19
The reviewed 2024 FDD for Natural Awakenings has no Item 19 figures on record. Franopolis does not estimate revenue or earnings in their place; ask the franchisor and current owners what unit-level information they can share.
Outlet Changes — Item 20
How has the outlet count changed?
Coverage not stated in the reviewed record · counts as of year end of each year.
2024 FDD · Item 20 ·
Questions to investigate
Prompts based on what this brand's reviewed disclosures do and don't show — not conclusions. Join free as a member to save questions to your research.
For the franchisor
Which line items in the 2024 Item 7 estimate ($59,550 – $86,275) vary most by market, and why?
Which initial fee option would apply to my situation, and what conditions or discounts affect it?
Natural Awakenings reports no financial performance figures in Item 19. What information can you share about unit-level results?
Is a territory available in my area, and how is it defined in my agreement?
For current and former owners
How did your actual startup costs and timeline compare with the Item 7 estimate?
How many hours a week do you work in the business, and in what role?
What support from the franchisor has been most and least useful?
For your advisors
Ask a franchise attorney to review the territory, renewal, transfer and termination terms.
Ask an accountant to build a cash-flow plan using your own assumptions, not the franchisor's.
Sources & vintage history
Every displayed fact is retained with its disclosure vintage, item, page, and reviewed status. Prior vintages remain on file rather than being overwritten.
Citations (2024 FDD)
- [1]Estimated initial investment — Item 7 · PDF p. 19
- [2]Standard initial franchise fee — Item 5 · PDF p. 12
"PDF p." is the page in the PDF file; "printed p." is the number printed on the FDD page. Source document: FDD
Territory & operations
31 addresses in Franopolis's imported location list. Coverage may differ from Item 20 outlet counts.
These are contract disclosures, not confirmation that any territory is currently available.
Legal & agreement
Franchisor financial statements
| Fiscal year | Measure | Reported value |
|---|---|---|
| 2024 | cash balance | $86,793 |
| 2024 | total assets | $521,999 |
| 2024 | total liabilities | $313,927 |
| 2024 | total equity | $208,072 |
| 2024 | total income | $202,804 |
| 2024 | net income | $34,776 |
| 2023 | gross profit | $349,615 |
| 2023 | income from operations | $166,448 |
| 2023 | total stockholder equity | $174,090 |
| 2023 | cash and cash equivalents | $157,169 |
| 2023 | total current assets | $234,617 |
| 2023 | total assets | $581,599 |
| 2023 | total current liabilities | $314,094 |
| 2023 | total long-term liabilities | $93,415 |
| 2023 | total liabilities | $407,509 |
| 2023 | total revenues | $560,820 |
| 2023 | operating expenses | $183,167 |
| 2023 | net income | $132,113 |
| 2023 | net cash operating activities | $119,671 |
| 2023 | net change cash | -$29,414 |
| 2022 | total long-term liabilities | $150,000 |
| 2022 | net change cash | $186,583 |
| 2022 | net cash operating activities | -$13,418 |
| 2022 | cash and cash equivalents | $186,583 |
| 2022 | total current assets | $223,953 |
| 2022 | total assets | $578,953 |
| 2022 | total current liabilities | $386,976 |
| 2022 | total liabilities | $536,976 |
| 2022 | total stockholder equity | $41,977 |
| 2022 | total revenues | $30,040 |
| 2022 | gross profit | $24,390 |
| 2022 | operating expenses | $21,847 |
| 2022 | income from operations | $2,543 |
| 2022 | net income | -$524 |
These figures describe the franchisor company, not individual franchise locations.
SBA-backed loans to franchisees
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Source: U.S. Small Business Administration 7(a) & 504 FOIA data. Loan volume is not a measure of franchisee success.
Related research
Brands in the same subcategory first, then the wider industry, ordered by shared business format and overlapping investment range. This is not a ranking or recommendation.
Head-to-head comparisons
At a glance
Business history
Not reviewed
Owner participation
Not reviewed
Territory language
Litigation disclosure
Not reviewed
Bankruptcy disclosure
Not reviewed
Agreement term
Not reviewed
Independent analysis of franchisor-provided data. Not investment advice. Franopolis does not distribute FDDs.