WSI Business
Franchise research report · reviewed 2026 disclosure data
Researching WSI Business franchise opportunities? Every figure below is cited to the FDD.
- Headquarters
- 91 Skyway Avenue, Suite 104, Etobicoke, ON, Canada M9W 6R5 Source: wsifranchise.com
WSI is a digital marketing franchise and consulting network in which consultants and agencies license its frameworks, brand, and support systems to provide digital marketing and AI advisory services. Its consultants act as strategic partners for businesses, including local law firms and global manufacturers, helping them with digital marketing, data-driven strategy, AI adoption, online presence, and business transformation.
Headline figures
Quick facts
- How much does it cost to open a WSI Business franchise?
- The WSI Business Franchise Disclosure Document reports separate estimated initial investments by format: $75,900–$92,100 for total investment regional territory (2026 FDD, Item 7, PDF p. 17); $80,900–$97,100 for total investment national territory (2026 FDD, Item 7, PDF p. 17); $90,900–$107,100 for total investment international territory (2026 FDD, Item 7, PDF p. 17). These formats are not combined. Each is the franchisor's disclosed estimate, not a quote. Details
- Does WSI Business disclose financial performance (Item 19)?
- Yes. The WSI Business FDD includes an Item 19 financial performance representation (2026 FDD, Item 19, PDF p. 40). Figures apply only to the locations and period each one covers. Details
- How many WSI Business locations are there?
- The FDD reports 153 outlets at the end of 2025 (2026 FDD, Item 20, PDF p. 43). Existing locations do not indicate territory availability. Details
From reviewed FDD figures only. Not a recommendation or projection.
What the disclosures show
- 1The 2026 FDD (Item 7) estimates opening costs separately by format: $75,900 – $92,100 (Total investment Regional Territory); $80,900 – $97,100 (Total investment National Territory); $90,900 – $107,100 (Total investment International Territory); several initial fee options apply.
- 2Item 19 covers 8 separate groups: revenue and other measures for 12 locations; other measures and revenue for 23 locations; other measures and revenue for 16 locations; other measures and revenue for 48 locations; profit and other measures and costs for locations; other measures and revenue for 54 locations; costs and other measures for locations; other measures for locations. They are not combined.
- 3Outlets declined by 1 in 2025, to 153 (United States, as labeled in the FDD, Item 20).
From reviewed FDD figures only. Not a recommendation or projection.
Costs · Items 5–7
What does it cost to open?
Estimated opening costs and the fees payable to the franchisor.
Startup Investment — Item 7
Range across 3 single-unit formats
2026 FDD · Item 7
Formats disclosed in Item 7 (3)
Each format has its own total. The total depends on the format you choose.
- Total investment Regional TerritoryPDF p. 17$75,900 – $92,100
- Total investment National TerritoryPDF p. 17$80,900 – $97,100
- Total investment International TerritoryPDF p. 17$90,900 – $107,100
Ongoing Fees — Item 6
Selected recurring charges; payment bases and conditions remain attached to each fee.
26 reported fees, each with its payment basis, are listed below; they haven't been sorted into recurring, initial and occasional groups yet.
Financial Performance — Item 19
What results are disclosed—and for which locations?
8 separate populations, shown apart. Revenue is not owner income.
Locations counted: not stated in the reviewed record
Revenue and other measures · 12 locations
- Who is counted
- U.S. franchisees with active franchise agreements; tenure less than 1 yr
- Period
- less than 1 yr
- Excluded
- Seven (7) franchisees who signed franchise agreements, but who were not yet fully trained or operational during the Reporting Period.
- Method
- 2025 Fiscal Year, January 1–December 31, 2025; unaudited
Locations counted: not stated in the reviewed record
Revenue and other measures · 23 locations
- Who is counted
- U.S. franchisees with active franchise agreements; tenure 1+ to 3 years
- Period
- 1+ to 3 years
- Excluded
- Seven (7) franchisees who signed franchise agreements, but who were not yet fully trained or operational during the Reporting Period.
- Method
- 2025 Fiscal Year, January 1–December 31, 2025; unaudited
Locations counted: not stated in the reviewed record
Revenue and other measures · 16 locations
- Who is counted
- U.S. franchisees with active franchise agreements; tenure 3+ to 5 years
- Period
- 3+ to 5 years
- Excluded
- Seven (7) franchisees who signed franchise agreements, but who were not yet fully trained or operational during the Reporting Period.
- Method
- 2025 Fiscal Year, January 1–December 31, 2025; unaudited
Locations counted: not stated in the reviewed record
Revenue and other measures · 48 locations
- Who is counted
- U.S. franchisees with active franchise agreements; tenure 5+ to 10 years
- Period
- 5+ to 10 years
- Excluded
- Seven (7) franchisees who signed franchise agreements, but who were not yet fully trained or operational during the Reporting Period.
- Method
- 2025 Fiscal Year, January 1–December 31, 2025; unaudited
Locations counted: not stated in the reviewed record
Profit, costs and other measures
- Who is counted
- Client package economics in first six months of Quick Start Program
- Method
- Amounts are per client per month except gross profit over 12 months; column order Bronze, Silver, Gold.
Locations counted: not stated in the reviewed record
Revenue and other measures · 54 locations
- Who is counted
- U.S. franchisees with active franchise agreements; tenure 10+ years
- Period
- 10+ years
- Excluded
- Seven (7) franchisees who signed franchise agreements, but who were not yet fully trained or operational during the Reporting Period.
- Method
- 2025 Fiscal Year, January 1–December 31, 2025; unaudited
Locations counted: not stated in the reviewed record
Costs and other measures
- Who is counted
- Consulting and training service offerings
- Method
- Minimum cost or stated percentage of contract, whichever is greater
Locations counted: not stated in the reviewed record
Other measures
- Who is counted
- AI Campus service packages
- Method
- Minimum SRP
These groups are never combined.
Outlet Changes — Item 20
How has the outlet count changed?
United States, as labeled in the FDD · counts as of Fiscal year ending December 31, 2025 of each year.
2026 FDD · Item 20 · PDF p. 43
Net +5 outlets, 2023–2025
Year-end counts reported in Item 20. The scale starts at zero, so the line looks nearly flat; the labels between the dots show each year's change. Openings and closures for 2025 haven't been pulled from the Item 20 tables yet, so no turnover or churn is shown.
Questions to investigate
Prompts based on what this brand's reviewed disclosures do and don't show — not conclusions. Join free as a member to save questions to your research.
For the franchisor
Which line items in the 2026 Item 7 estimate ($75,900 – $107,100) vary most by market, and why?
Which initial fee option would apply to my situation, and what conditions or discounts affect it?
Which locations are included in the Item 19 figures, and which were excluded?
Reported units decreased from 154 to 153 in 2025. What drove the change?
Is a territory available in my area, and how is it defined in my agreement?
For current and former owners
How did your actual startup costs and timeline compare with the Item 7 estimate?
How many hours a week do you work in the business, and in what role?
How do your results compare with the Item 19 figures, and what explains the difference?
What support from the franchisor has been most and least useful?
For your advisors
Ask a franchise attorney to review the territory, renewal, transfer and termination terms.
Ask an accountant to build a cash-flow plan using your own assumptions, not the franchisor's.
Sources & vintage history
Every displayed fact is retained with its disclosure vintage, item, page, and reviewed status. Prior vintages remain on file rather than being overwritten.
Citations (2026 FDD)
- [1]Item 19 — Locations counted not stated in the reviewed record — U.S. franchisees with active franchise agreements; tenure less than 1 yr · PDF p. 40
- [2]Item 19 — Locations counted not stated in the reviewed record — U.S. franchisees with active franchise agreements; tenure 1+ to 3 years · PDF p. 40
- [3]Item 19 — Locations counted not stated in the reviewed record — U.S. franchisees with active franchise agreements; tenure 3+ to 5 years · PDF p. 40
- [4]Item 19 — Locations counted not stated in the reviewed record — U.S. franchisees with active franchise agreements; tenure 5+ to 10 years · PDF p. 40
- [5]Item 19 — Locations counted not stated in the reviewed record — Client package economics in first six months of Quick Start Program · PDF p. 41
- [6]Item 19 — Locations counted not stated in the reviewed record — U.S. franchisees with active franchise agreements; tenure 10+ years · PDF p. 40
- [7]Item 19 — Locations counted not stated in the reviewed record — Consulting and training service offerings · PDF p. 42
- [8]Item 19 — Locations counted not stated in the reviewed record — AI Campus service packages · PDF p. 43
- [9]Outlet counts — Item 20, Table 1 · PDF p. 43
"PDF p." is the page in the PDF file; "printed p." is the number printed on the FDD page. Source document: FDD
Territory & operations
No territory or operating requirements have been reviewed yet.
These are contract disclosures, not confirmation that any territory is currently available.
Legal & agreement
Franchisor financial statements
No verified franchisor financial statement figures have been reviewed yet.
SBA-backed loans to franchisees
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Source: U.S. Small Business Administration 7(a) & 504 FOIA data. Loan volume is not a measure of franchisee success.
Related research
Brands in the same subcategory first, then the wider industry, ordered by shared business format and overlapping investment range. This is not a ranking or recommendation.
Head-to-head comparisons
At a glance
Business history
Not reviewed
Owner participation
Not reviewed
Territory language
Not reviewed
Litigation disclosure
Not reviewed
Bankruptcy disclosure
Not reviewed
Agreement term
Not reviewed
Independent analysis of franchisor-provided data. Not investment advice. Franopolis does not distribute FDDs.