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    Franchise opportunities compared

    Natural Awakenings vs WSI Business

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Natural Awakenings2024 FDDWSI Business2026 FDD

    Initial investment · Item 7

    Natural Awakenings

    $59,550 – $86,275

    2024 FDD · Item 7 · PDF p. 19

    WSI Business

    $75,900 – $107,100

    2026 FDD · Item 7

    Initial franchise fee · Item 5

    Natural Awakenings

    $49,500

    2024 FDD · Item 5 · PDF p. 12

    WSI Business

    Not available

    Royalty · Item 6

    Natural Awakenings

    $500

    2024 FDD · Item 6 · PDF p. 12

    WSI Business

    Not available

    Before you compare

    • Natural Awakenings figures come from its 2024 FDD and WSI Business figures from its 2026 FDD, so the years differ.
    • WSI Business discloses more than one business format, so the investment range spans formats; the full report breaks them out.
    • Only WSI Business has reviewed Item 19 figures here.

    Financial commitment

    Estimated initial investment (Item 7)

    Natural Awakenings

    $59,550 – $86,275
    Total Initial Investment: $59,550 to $86,275
    2024 FDD · Item 7 · PDF p. 19

    WSI Business

    $75,900 – $107,100
    2026 FDD · Item 7
    Standard initial franchise fee (Item 5)

    Natural Awakenings

    $49,500
    2024 FDD · Item 5 · PDF p. 12

    WSI Business

    Not available
    No single standard fee identified
    Royalty (Item 6)

    Natural Awakenings

    $500
    Royalty, month 7 through term: greater of 7% of Gross Revenues or $500 per month, plus two full pages of Magazine for NAPC use, sale or transfer
    2024 FDD · Item 6 · PDF p. 12

    WSI Business

    Not available
    No reviewed royalty record
    Brand / advertising fund (Item 6)

    Natural Awakenings

    $250
    National Advertising Default Fee administrative
    2024 FDD · Item 6 · PDF p. 15

    WSI Business

    $100
    Branding Fee monthly
    2026 FDD · Item 6 · PDF p. 12

    System scale & health

    Total outlets (Item 20)

    Natural Awakenings

    Not available
    No reviewed outlet counts

    WSI Business

    153
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 43
    Net outlet change (Item 20)

    Natural Awakenings

    Not available
    Only one year reported

    WSI Business

    +5
    Calculated: 148 at end of 2023 → 153 at end of 2025
    Outlet exits (Item 20)

    Natural Awakenings

    Not available
    No complete exit records for a year

    WSI Business

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Natural Awakenings

    Not available
    Not in reviewed records

    WSI Business

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    Natural Awakenings

    Not available
    Not in reviewed records

    WSI Business

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    Natural Awakenings

    Not disclosed — no Item 19 financial performance representation

    WSI Business
    Locations counted not stated in the reviewed record — U.S. franchisees with active franchise agreements; tenure less than 1 yr
    $43,077
    other Maximum gross revenue
    2026 FDD · Item 19 · PDF p. 40
    Locations counted not stated in the reviewed record — U.S. franchisees with active franchise agreements; tenure 1+ to 3 years
    23 franchisees
    other Franchisee count
    2026 FDD · Item 19 · PDF p. 40
    Locations counted not stated in the reviewed record — U.S. franchisees with active franchise agreements; tenure 3+ to 5 years
    16 franchisees
    other Franchisee count
    2026 FDD · Item 19 · PDF p. 40
    +5 more groups in the full report

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Natural Awakenings vs WSI Business: common questions

    Which costs less to open, Natural Awakenings or WSI Business?
    Natural Awakenings: $59,550 – $86,275 (2024 FDD · Item 7 · PDF p. 19); WSI Business: $75,900 – $107,100 (2026 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Natural Awakenings. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    Do Natural Awakenings and WSI Business disclose financial performance (Item 19)?
    Natural Awakenings makes no Item 19 financial performance representation; WSI Business has reviewed Item 19 figures for 8 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

    Keep researching

    Full Natural Awakenings report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Full WSI Business report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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    FDD glossary

    Plain-language meaning of each Item