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    Franchise opportunities compared

    2 nd Family vs Hallmark Homecare LLC

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    2 nd Family2026 FDDHallmark Homecare LLC2026 FDD

    Initial investment · Item 7

    2 nd Family

    $119,825 – $217,500

    2026 FDD · Item 7

    Hallmark Homecare LLC

    $109,500 – $134,500

    2026 FDD · Item 7 · PDF p. 16

    Initial franchise fee · Item 5

    2 nd Family

    Not available

    Hallmark Homecare LLC

    Not available

    Royalty · Item 6

    2 nd Family

    5.5%

    2026 FDD · Item 6 · PDF p. 9

    Hallmark Homecare LLC

    $500

    2026 FDD · Item 6 · PDF p. 13

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • 2 nd Family discloses more than one business format, so the investment range spans formats; the full report breaks them out.
    • Item 19 figures cover the location groups each FDD names (2 nd Family: 261, Hallmark Homecare LLC: 12). Different groups are not directly comparable.

    Financial commitment

    Estimated initial investment (Item 7)

    2 nd Family

    $119,825 – $217,500
    2026 FDD · Item 7

    Hallmark Homecare LLC

    $109,500 – $134,500
    TOTAL ESTIMATED INVESTMENT (One Protected Territory)
    2026 FDD · Item 7 · PDF p. 16
    Standard initial franchise fee (Item 5)

    2 nd Family

    Not available
    No single standard fee identified

    Hallmark Homecare LLC

    Not available
    No single standard fee identified
    Royalty (Item 6)

    2 nd Family

    5.5%
    Royalty rate
    2026 FDD · Item 6 · PDF p. 9

    Hallmark Homecare LLC

    $500
    Royalty Fee — $500
    2026 FDD · Item 6 · PDF p. 13
    Brand / advertising fund (Item 6)

    2 nd Family

    $500
    System marketing fund minimum
    2026 FDD · Item 6 · PDF p. 10

    Hallmark Homecare LLC

    1%
    Marketing Fee — 1% — 1%
    2026 FDD · Item 6 · PDF p. 13

    System scale & health

    Total outlets (Item 20)

    2 nd Family

    25
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 45

    Hallmark Homecare LLC

    59
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 47
    Net outlet change (Item 20)

    2 nd Family

    +18
    Calculated: 7 at end of 2023 → 25 at end of 2025

    Hallmark Homecare LLC

    +34
    Calculated: 25 at end of 2023 → 59 at end of 2025
    Outlet exits (Item 20)

    2 nd Family

    Not available
    No complete exit records for a year

    Hallmark Homecare LLC

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    2 nd Family

    Not available
    Not in reviewed records

    Hallmark Homecare LLC

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    2 nd Family

    Not available
    Not in reviewed records

    Hallmark Homecare LLC

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    2 nd Family
    Locations counted not stated in the reviewed record — Franchisee 4 reporting column, 2023 revenue row; the table reports territories…
    $58,490
    other 2023 revenue
    2026 FDD · Item 19 · PDF p. 40
    Locations counted not stated in the reviewed record — Franchise 3 reporting column, All Territories Open January 1, 2025–December 31,…
    $7,890
    other 2025 Insurance
    2026 FDD · Item 19 · PDF p. 41
    Locations counted not stated in the reviewed record — The table-reported Median column for the affiliate and franchisee reporting gro…
    $1,583,533
    other 2025 median revenue
    2026 FDD · Item 19 · PDF p. 40
    +258 more groups in the full report
    Hallmark Homecare LLC
    Locations counted not stated in the reviewed record — Represented Franchisee #1, McKinney, TX, launched 2023-03
    100 percent
    other #1 McKinney, TX
    2026 FDD · Item 19 · PDF p. 36
    Locations counted not stated in the reviewed record — Represented Franchisee #2, San Antonio, TX, launched 2023-08
    $1,390,655
    other #2 San Antonio, TX
    2026 FDD · Item 19 · PDF p. 37
    Locations counted not stated in the reviewed record — Represented Franchisee #3, Charlotte, NC, launched 2023-09
    $1,818,727
    other #3 Charlotte, NC
    2026 FDD · Item 19 · PDF p. 38
    +9 more groups in the full report

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    2 nd Family vs Hallmark Homecare LLC: common questions

    Which costs less to open, 2 nd Family or Hallmark Homecare LLC?
    2 nd Family: $119,825 – $217,500 (2026 FDD · Item 7); Hallmark Homecare LLC: $109,500 – $134,500 (2026 FDD · Item 7 · PDF p. 16). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Hallmark Homecare LLC. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    How do 2 nd Family and Hallmark Homecare LLC royalties compare?
    2 nd Family: 5.5% (2026 FDD · Item 6 · PDF p. 9); Hallmark Homecare LLC: $500 (2026 FDD · Item 6 · PDF p. 13). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Which has more locations, 2 nd Family or Hallmark Homecare LLC?
    2 nd Family: 25 (2026 FDD · Item 20 · PDF p. 45); Hallmark Homecare LLC: 59 (2026 FDD · Item 20 · PDF p. 47). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do 2 nd Family and Hallmark Homecare LLC disclose financial performance (Item 19)?
    2 nd Family has reviewed Item 19 figures for 261 location groups; Hallmark Homecare LLC has reviewed Item 19 figures for 12 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

    Keep researching

    Full 2 nd Family report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Full Hallmark Homecare LLC report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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