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    Franchise opportunities compared

    Amazing Athletes vs Arthur Murray International

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    AAAmazing Athletes2026 FDDArthur Murray International2026 FDD

    Initial investment · Item 7

    Amazing Athletes

    $74,550

    2026 FDD · Item 7 · PDF p. 27

    Arthur Murray International

    $122,500 – $407,625

    2026 FDD · Item 7

    Initial franchise fee · Item 5

    Amazing Athletes

    $49,500

    2026 FDD · Item 5 · PDF p. 15

    Arthur Murray International

    $25,000

    2026 FDD · Item 5 · PDF p. 14

    Royalty · Item 6

    Amazing Athletes

    $750

    2026 FDD · Item 6 · PDF p. 17

    Arthur Murray International

    10%

    2026 FDD · Item 6 · PDF p. 15

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • Arthur Murray International discloses more than one business format, so the investment range spans formats; the full report breaks them out.
    • Item 19 figures cover the location groups each FDD names (Amazing Athletes: 8, Arthur Murray International: 16). Different groups are not directly comparable.

    Financial commitment

    Estimated initial investment (Item 7)

    Amazing Athletes

    $74,550
    Total initial investment
    2026 FDD · Item 7 · PDF p. 27

    Arthur Murray International

    $122,500 – $407,625
    2026 FDD · Item 7
    Standard initial franchise fee (Item 5)

    Amazing Athletes

    $49,500
    2026 FDD · Item 5 · PDF p. 15

    Arthur Murray International

    $25,000
    2026 FDD · Item 5 · PDF p. 14
    Royalty (Item 6)

    Amazing Athletes

    $750
    Royalty minimum — Core Program
    2026 FDD · Item 6 · PDF p. 17

    Arthur Murray International

    10%
    Royalty rate high
    2026 FDD · Item 6 · PDF p. 15
    Brand / advertising fund (Item 6)

    Amazing Athletes

    $2.00
    National Brand Fund maximum rate
    2026 FDD · Item 6 · PDF p. 17

    Arthur Murray International

    10%
    Digital advertising platform fee high — 10%
    2026 FDD · Item 6 · PDF p. 17

    System scale & health

    Total outlets (Item 20)

    Amazing Athletes

    171
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 89

    Arthur Murray International

    240
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 57
    Net outlet change (Item 20)

    Amazing Athletes

    +24
    Calculated: 147 at end of 2023 → 171 at end of 2025

    Arthur Murray International

    +10
    Calculated: 230 at end of 2023 → 240 at end of 2025
    Outlet exits (Item 20)

    Amazing Athletes

    Not available
    No complete exit records for a year

    Arthur Murray International

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Amazing Athletes

    Not available
    Not in reviewed records

    Arthur Murray International

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    Amazing Athletes

    Not available
    Not in reviewed records

    Arthur Murray International

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    AAAmazing Athletes
    Locations counted not stated in the reviewed record — Two affiliate-owned Amazing Athletes outlets (NY and MA)
    $157,000
    other MA affiliate outlet
    2026 FDD · Item 19 · PDF p. 71
    Locations counted not stated in the reviewed record — Top 25% of Amazing Athletes franchise owners for 2025, reported per owner and n…
    $309,697
    other Top 25% Average Gross Profit for 2025: $309,697
    2026 FDD · Item 19 · PDF p. 77
    Locations counted not stated in the reviewed record — Top 25% of Amazing Athletes franchise owners in the 2025 per-owner gross revenu…
    $257,984
    other Top 25%
    2026 FDD · Item 19 · PDF p. 75
    +5 more groups in the full report
    Arthur Murray International
    Locations counted not stated in the reviewed record — Top Quartile eligible franchised studios, sorted by gross receipts
    $1,208,678
    other Top Quartile Median gross receipts
    2026 FDD · Item 19 · PDF p. 46
    Locations counted not stated in the reviewed record — 2nd Quartile eligible franchised studios, sorted by gross receipts
    $798,208
    other 2nd Quartile Average gross receipts
    2026 FDD · Item 19 · PDF p. 46
    Locations counted not stated in the reviewed record — 3rd Quartile eligible franchised studios, sorted by gross receipts
    $528,675
    other 3rd Quartile Average gross receipts
    2026 FDD · Item 19 · PDF p. 46
    +13 more groups in the full report

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Amazing Athletes vs Arthur Murray International: common questions

    Which costs less to open, Amazing Athletes or Arthur Murray International?
    Amazing Athletes: $74,550 (2026 FDD · Item 7 · PDF p. 27); Arthur Murray International: $122,500 – $407,625 (2026 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Amazing Athletes. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    How do Amazing Athletes and Arthur Murray International royalties compare?
    Amazing Athletes: $750 (2026 FDD · Item 6 · PDF p. 17); Arthur Murray International: 10% (2026 FDD · Item 6 · PDF p. 15). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Which has more locations, Amazing Athletes or Arthur Murray International?
    Amazing Athletes: 171 (2026 FDD · Item 20 · PDF p. 89); Arthur Murray International: 240 (2026 FDD · Item 20 · PDF p. 57). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Amazing Athletes and Arthur Murray International disclose financial performance (Item 19)?
    Amazing Athletes has reviewed Item 19 figures for 8 location groups; Arthur Murray International has reviewed Item 19 figures for 16 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

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    AA

    Full Amazing Athletes report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Full Arthur Murray International report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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