Franchise opportunities compared
and mark vs Home Halo
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Initial investment · Item 7
and mark
$189,075 – $234,272
2025 FDD · Item 7 · PDF p. 26Home Halo
$134,550 – $308,150
2026 FDD · Item 7 · PDF p. 20Initial franchise fee · Item 5
and mark
$49,500
2025 FDD · Item 5 · PDF p. 18Home Halo
$49,000
2026 FDD · Item 5 · PDF p. 12Royalty · Item 6
and mark
6.5%
2025 FDD · Item 6 · PDF p. 21Home Halo
5%
2026 FDD · Item 6 · PDF p. 13Before you compare
- and mark figures come from its 2025 FDD and Home Halo figures from its 2026 FDD, so the years differ.
- Only Home Halo has reviewed Item 19 figures here.
Financial commitment
and mark
Home Halo
and mark
Home Halo
and mark
Home Halo
and mark
Home Halo
System scale & health
and mark
Home Halo
and mark
Home Halo
and mark
Home Halo
and mark
Home Halo
and mark
Home Halo
Financial performance (Item 19), by location group
No reviewed Item 19 figures
Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.
and mark vs Home Halo: common questions
- Which costs less to open, and mark or Home Halo?
- and mark: $189,075 – $234,272 (2025 FDD · Item 7 · PDF p. 26); Home Halo: $134,550 – $308,150 (2026 FDD · Item 7 · PDF p. 20). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Home Halo. Estimates are not quotes, and the FDD years may differ.
- How do and mark and Home Halo royalties compare?
- and mark: 6.5% (2025 FDD · Item 6 · PDF p. 21); Home Halo: 5% (2026 FDD · Item 6 · PDF p. 13). Royalties as disclosed in Item 6; other recurring fees are listed separately.
- Which has more locations, and mark or Home Halo?
- and mark: 395 (2025 FDD · Item 20 · PDF p. 63); Home Halo: 6 (2026 FDD · Item 20 · PDF p. 49). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
- Do and mark and Home Halo disclose financial performance (Item 19)?
- and mark has no reviewed Item 19 figures on file; Home Halo has reviewed Item 19 figures for 4 location groups. Different location groups are not directly comparable, and revenue is not profit.
Answers restate the reviewed figures above. Not a ranking or recommendation.
Keep researching
Full and mark report
Every reviewed fee, Item 19 group, outlet table and territory disclosure
Full Home Halo report
Every reviewed fee, Item 19 group, outlet table and territory disclosure




