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    Franchise opportunities compared

    Appell Striping vs Fresh Coat

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Appell Striping2026 FDDFresh Coat2026 FDD

    Initial investment · Item 7

    Appell Striping

    $224,907

    2026 FDD · Item 7 · PDF p. 17

    Fresh Coat

    $86,150 – $125,250

    2026 FDD · Item 7 · PDF p. 16

    Initial franchise fee · Item 5

    Appell Striping

    $5,000

    2026 FDD · Item 5 · PDF p. 9

    Fresh Coat

    $54,900

    2026 FDD · Item 5 · PDF p. 11

    Royalty · Item 6

    Appell Striping

    8%/15% NA; $500/mo min m13

    2026 FDD · Item 6 · PDF p. 10

    Fresh Coat

    4% · Percentage of Gross Revenues; $500 monthly minimum for first 12 months and $1,000 monthly minimum thereafter

    2026 FDD · Item 6 · PDF p. 12

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • Item 19 figures cover the location groups each FDD names (Appell Striping: 2, Fresh Coat: 1). Different groups are not directly comparable.

    Financial commitment

    Estimated initial investment (Item 7)

    Appell Striping

    $224,907
    Totals
    2026 FDD · Item 7 · PDF p. 17

    Fresh Coat

    $86,150 – $125,250
    Total
    2026 FDD · Item 7 · PDF p. 16
    Standard initial franchise fee (Item 5)

    Appell Striping

    $5,000
    A $50,000 Territory Fee and $5,000 Initial Training Fee are also due at signing.
    2026 FDD · Item 5 · PDF p. 9

    Fresh Coat

    $54,900
    2026 FDD · Item 5 · PDF p. 11
    Royalty (Item 6)

    Appell Striping

    8%/15% NA; $500/mo min m13
    Royalty
    2026 FDD · Item 6 · PDF p. 10

    Fresh Coat

    4% · Percentage of Gross Revenues; $500 monthly minimum for first 12 months and $1,000 monthly minimum thereafter
    Royalty fee
    2026 FDD · Item 6 · PDF p. 12
    Brand / advertising fund (Item 6)

    Appell Striping

    1% of percentage of gross sales; $200 monthly minimum beginning in month 13
    Brand Fund Contribution
    2026 FDD · Item 6 · PDF p. 11

    Fresh Coat

    2% of percentage of gross revenues; $350 monthly minimum
    National Branding Fund
    2026 FDD · Item 6 · PDF p. 13

    System scale & health

    Total outlets (Item 20)

    Appell Striping

    24
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 50

    Fresh Coat

    182
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 37
    Net outlet change (Item 20)

    Appell Striping

    +16
    Calculated: 8 at end of 2023 → 24 at end of 2025

    Fresh Coat

    +8
    Calculated: 174 at end of 2023 → 182 at end of 2025
    Outlet exits (Item 20)

    Appell Striping

    Not available
    No complete exit records for a year

    Fresh Coat

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Appell Striping

    April 2023
    2026 FDD · Item 1 · PDF p. 6

    Fresh Coat

    2005
    2026 FDD · Item 1 · PDF p. 8
    Franchisor founded (Item 1)

    Appell Striping

    2023
    2026 FDD · Item 1 · PDF p. 6

    Fresh Coat

    2005
    2026 FDD · Item 1 · PDF p. 8

    Financial performance (Item 19), by location group

    Appell Striping
    Franchised (5 locations) — revenue
    $402,390
    other Gross Sales
    2026 FDD · Item 19 · PDF p. 48
    Company-owned (1 locations) — revenue
    $6,720,279
    other Gross Sales
    2026 FDD · Item 19 · PDF p. 49
    Fresh Coat
    Locations counted not stated in the reviewed record
    $751,964
    other Gross Revenues
    2026 FDD · Item 19 · PDF p. 35

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Appell Striping vs Fresh Coat: common questions

    Which costs less to open, Appell Striping or Fresh Coat?
    Appell Striping: $224,907 (2026 FDD · Item 7 · PDF p. 17); Fresh Coat: $86,150 – $125,250 (2026 FDD · Item 7 · PDF p. 16). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Fresh Coat. Estimates are not quotes, and the FDD years may differ.
    How do Appell Striping and Fresh Coat royalties compare?
    Appell Striping: 8%/15% NA; $500/mo min m13 (2026 FDD · Item 6 · PDF p. 10); Fresh Coat: 4% · Percentage of Gross Revenues; $500 monthly minimum for first 12 months and $1,000 monthly minimum thereafter (2026 FDD · Item 6 · PDF p. 12). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Which has more locations, Appell Striping or Fresh Coat?
    Appell Striping: 24 (2026 FDD · Item 20 · PDF p. 50); Fresh Coat: 182 (2026 FDD · Item 20 · PDF p. 37). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Appell Striping and Fresh Coat disclose financial performance (Item 19)?
    Appell Striping has reviewed Item 19 figures for 2 location groups; Fresh Coat has reviewed Item 19 figures for 1 location group. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

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    Full Appell Striping report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Full Fresh Coat report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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