Franchise opportunities compared
Atm vs Gecko Hospitality
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Initial investment · Item 7
Atm
$37,838 – $59,921
2024 FDD · Item 7 · PDF p. 20Gecko Hospitality
$54,249 – $85,185
2025 FDD · Item 7Initial franchise fee · Item 5
Atm
Not available
Gecko Hospitality
Not available
Royalty · Item 6
Atm
Not available
Gecko Hospitality
10%
2025 FDD · Item 6 · PDF p. 14Before you compare
- Atm figures come from its 2024 FDD and Gecko Hospitality figures from its 2025 FDD, so the years differ.
- Gecko Hospitality discloses more than one business format, so the investment range spans formats; the full report breaks them out.
- Only Atm has reviewed Item 19 figures here.
Financial commitment
Atm
Gecko Hospitality
Atm
Gecko Hospitality
Atm
Gecko Hospitality
Atm
Gecko Hospitality
System scale & health
Atm
Gecko Hospitality
Atm
Gecko Hospitality
Atm
Gecko Hospitality
Atm
Gecko Hospitality
Atm
Gecko Hospitality
Financial performance (Item 19), by location group
Not disclosed — no Item 19 financial performance representation
Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.
Atm vs Gecko Hospitality: common questions
- Which costs less to open, Atm or Gecko Hospitality?
- Atm: $37,838 – $59,921 (2024 FDD · Item 7 · PDF p. 20); Gecko Hospitality: $54,249 – $85,185 (2025 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Atm. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
- Which has more locations, Atm or Gecko Hospitality?
- Atm: 233 (2024 FDD · Item 20 · PDF p. 49); Gecko Hospitality: 67 (2025 FDD · Item 20 · PDF p. 59). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
- Do Atm and Gecko Hospitality disclose financial performance (Item 19)?
- Atm has reviewed Item 19 figures for 42 location groups; Gecko Hospitality makes no Item 19 financial performance representation. Different location groups are not directly comparable, and revenue is not profit.
Answers restate the reviewed figures above. Not a ranking or recommendation.
Keep researching
Full Atm report
Every reviewed fee, Item 19 group, outlet table and territory disclosure
Full Gecko Hospitality report
Every reviewed fee, Item 19 group, outlet table and territory disclosure


