Franchise opportunities compared

    Coldwell Banker vs First Choice Business Brokers, Inc.

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Initial investment · Item 7

    Coldwell Banker

    $32,870 – $514,675

    2025 FDD · Item 7

    First Choice Business Brokers, Inc.

    $72,600 – $99,500

    2026 FDD · Item 7 · PDF p. 17

    Initial franchise fee · Item 5

    Coldwell Banker

    Not available

    First Choice Business Brokers, Inc.

    $45,000

    2026 FDD · Item 5 · PDF p. 11

    Royalty · Item 6

    Coldwell Banker

    5.5%

    2025 FDD · Item 6 · PDF p. 28

    First Choice Business Brokers, Inc.

    10%

    2026 FDD · Item 6 · PDF p. 12

    Before you compare

    • Coldwell Banker figures come from its 2025 FDD and First Choice Business Brokers, Inc. figures from its 2026 FDD, so the years differ.
    • Coldwell Banker discloses more than one business format, so the investment range spans formats; the full report breaks them out.
    • Only First Choice Business Brokers, Inc. has reviewed Item 19 figures here.

    Financial commitment

    Estimated initial investment (Item 7)

    Coldwell Banker

    $32,870 – $514,675
    2025 FDD · Item 7

    First Choice Business Brokers, Inc.

    $72,600 – $99,500
    TOTAL — range low
    2026 FDD · Item 7 · PDF p. 17
    Standard initial franchise fee (Item 5)

    Coldwell Banker

    Not available
    No single standard fee identified

    First Choice Business Brokers, Inc.

    $45,000
    2026 FDD · Item 5 · PDF p. 11
    Royalty (Item 6)

    Coldwell Banker

    5.5%
    Royalty fee percentage set annually
    2025 FDD · Item 6 · PDF p. 28

    First Choice Business Brokers, Inc.

    10%
    Royalty gross revenue through threshold
    2026 FDD · Item 6 · PDF p. 12
    Brand / advertising fund (Item 6)

    Coldwell Banker

    0.5%
    Brand Marketing Fund contribution rate — 0.5%
    2025 FDD · Item 6 · PDF p. 29

    First Choice Business Brokers, Inc.

    $250
    Brand fund monthly per territory up to five
    2026 FDD · Item 6 · PDF p. 12

    System scale & health

    Total outlets (Item 20)

    Coldwell Banker

    1,814
    Outlets at end of 2024
    2025 FDD · Item 20 · PDF p. 70

    First Choice Business Brokers, Inc.

    128
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 44
    Net outlet change (Item 20)

    Coldwell Banker

    −178
    Calculated: 1,992 at end of 2022 → 1,814 at end of 2024

    First Choice Business Brokers, Inc.

    +47
    Calculated: 81 at end of 2023 → 128 at end of 2025
    Outlet exits (Item 20)

    Coldwell Banker

    Not available
    No complete exit records for a year

    First Choice Business Brokers, Inc.

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Coldwell Banker

    Not available
    Not in reviewed records

    First Choice Business Brokers, Inc.

    2005
    From a verified franchisor listing
    Franchisor founded (Item 1)

    Coldwell Banker

    Not available
    Not in reviewed records

    First Choice Business Brokers, Inc.

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    CBColdwell Banker

    Not disclosed — no Item 19 financial performance representation

    First Choice Business Brokers, Inc.
    Locations counted not stated in the reviewed record — 29 territories operated by eight franchises; multiple territories; Top third
    $1,775,903
    other Table 1 Top third
    2026 FDD · Item 19 · PDF p. 43
    Locations counted not stated in the reviewed record — 29 territories operated by eight franchises; multiple territories; Middle third
    3 units
    other Table 1 Middle third
    2026 FDD · Item 19 · PDF p. 43
    Locations counted not stated in the reviewed record — 29 territories operated by eight franchises; multiple territories; Middle third
    $399,922
    other Table 1 Middle third
    2026 FDD · Item 19 · PDF p. 43
    +16 more groups in the full report

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Coldwell Banker vs First Choice Business Brokers, Inc.: common questions

    Which costs less to open, Coldwell Banker or First Choice Business Brokers, Inc.?
    Coldwell Banker: $32,870 – $514,675 (2025 FDD · Item 7); First Choice Business Brokers, Inc.: $72,600 – $99,500 (2026 FDD · Item 7 · PDF p. 17). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Coldwell Banker. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    How do Coldwell Banker and First Choice Business Brokers, Inc. royalties compare?
    Coldwell Banker: 5.5% (2025 FDD · Item 6 · PDF p. 28); First Choice Business Brokers, Inc.: 10% (2026 FDD · Item 6 · PDF p. 12). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Which has more locations, Coldwell Banker or First Choice Business Brokers, Inc.?
    Coldwell Banker: 1,814 (2025 FDD · Item 20 · PDF p. 70); First Choice Business Brokers, Inc.: 128 (2026 FDD · Item 20 · PDF p. 44). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Coldwell Banker and First Choice Business Brokers, Inc. disclose financial performance (Item 19)?
    Coldwell Banker makes no Item 19 financial performance representation; First Choice Business Brokers, Inc. has reviewed Item 19 figures for 19 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

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