Franchise opportunities compared
Counselor Realty vs of First Choice Business Brokers
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Initial investment · Item 7
Counselor Realty
$22,850 – $105,700
2025 FDD · Item 7 · PDF p. 14of First Choice Business Brokers
$69,150 – $98,100
2025 FDD · Item 7Initial franchise fee · Item 5
Counselor Realty
Not available
of First Choice Business Brokers
$40,000
2025 FDD · Item 5 · PDF p. 11Royalty · Item 6
Counselor Realty
Not available
of First Choice Business Brokers
$300
2025 FDD · Item 6 · PDF p. 12Before you compare
- Both sets of figures come from 2025 FDDs.
- of First Choice Business Brokers discloses more than one business format, so the investment range spans formats; the full report breaks them out.
- Only of First Choice Business Brokers has reviewed Item 19 figures here.
Financial commitment
Counselor RealtyCounselor Realty
of First Choice Business Brokers
Counselor Realty
of First Choice Business Brokers
Counselor Realty
of First Choice Business Brokers
Counselor Realty
of First Choice Business Brokers
System scale & health
Counselor RealtyCounselor Realty
of First Choice Business Brokers
Counselor Realty
of First Choice Business Brokers
Counselor Realty
of First Choice Business Brokers
Counselor Realty
of First Choice Business Brokers
Counselor Realty
of First Choice Business Brokers
Financial performance (Item 19), by location group
Counselor RealtyNot disclosed — no Item 19 financial performance representation
Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.
Counselor Realty vs of First Choice Business Brokers: common questions
- Which costs less to open, Counselor Realty or of First Choice Business Brokers?
- Counselor Realty: $22,850 – $105,700 (2025 FDD · Item 7 · PDF p. 14); of First Choice Business Brokers: $69,150 – $98,100 (2025 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Counselor Realty. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
- Which has more locations, Counselor Realty or of First Choice Business Brokers?
- Counselor Realty: 11 (2025 FDD · Item 20 · PDF p. 31); of First Choice Business Brokers: 109 (2025 FDD · Item 20 · PDF p. 43). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
- Do Counselor Realty and of First Choice Business Brokers disclose financial performance (Item 19)?
- Counselor Realty makes no Item 19 financial performance representation; of First Choice Business Brokers has reviewed Item 19 figures for 7 location groups. Different location groups are not directly comparable, and revenue is not profit.
Answers restate the reviewed figures above. Not a ranking or recommendation.
Keep researching
Full Counselor Realty report
Every reviewed fee, Item 19 group, outlet table and territory disclosure
Full of First Choice Business Brokers report
Every reviewed fee, Item 19 group, outlet table and territory disclosure
