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    Dairy Queen Treat franchise vs Jeni's Splendid Ice Creams

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Dairy Queen Treat franchise2026 FDDJeni's Splendid Ice Creams2026 FDD

    Initial investment · Item 7

    Dairy Queen Treat franchise

    $548,700 – $1,595,350

    2026 FDD · Item 7

    Jeni's Splendid Ice Creams

    $763,000 – $1,064,750

    2026 FDD · Item 7 · PDF p. 21

    Initial franchise fee · Item 5

    Dairy Queen Treat franchise

    $25,000

    2026 FDD · Item 5 · PDF p. 20

    Jeni's Splendid Ice Creams

    $40,000

    2026 FDD · Item 5 · PDF p. 12

    Royalty · Item 6

    Dairy Queen Treat franchise

    5%

    2026 FDD · Item 6 · PDF p. 22

    Jeni's Splendid Ice Creams

    5%

    2026 FDD · Item 6 · PDF p. 12

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • Dairy Queen Treat franchise discloses more than one business format, so the investment range spans formats; the full report breaks them out.
    • Only Jeni's Splendid Ice Creams has reviewed Item 19 figures here.

    Financial commitment

    Estimated initial investment (Item 7)

    Dairy Queen Treat franchise

    $548,700 – $1,595,350
    2026 FDD · Item 7

    Jeni's Splendid Ice Creams

    $763,000 – $1,064,750
    Total Estimated Initial Investment: $763,000 to $1,064,750
    2026 FDD · Item 7 · PDF p. 21
    Standard initial franchise fee (Item 5)

    Dairy Queen Treat franchise

    $25,000
    2026 FDD · Item 5 · PDF p. 20

    Jeni's Splendid Ice Creams

    $40,000
    2026 FDD · Item 5 · PDF p. 12
    Royalty (Item 6)

    Dairy Queen Treat franchise

    5%
    Continuing license fee
    2026 FDD · Item 6 · PDF p. 22

    Jeni's Splendid Ice Creams

    5%
    ITEM 6 OTHER FEES Type of Fee Amount Due Date Remarks 1 , 2 Royalty — 5%
    2026 FDD · Item 6 · PDF p. 12
    Brand / advertising fund (Item 6)

    Dairy Queen Treat franchise

    Not available
    No reviewed brand or advertising fund fee

    Jeni's Splendid Ice Creams

    2%
    ales” is defined in the notes to this table disclosed below. Brand Fund Contribution — 2% — 2%
    2026 FDD · Item 6 · PDF p. 12

    System scale & health

    Total outlets (Item 20)

    Dairy Queen Treat franchise

    310
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 65

    Jeni's Splendid Ice Creams

    Not available
    No reviewed outlet counts
    Net outlet change (Item 20)

    Dairy Queen Treat franchise

    −61
    Calculated: 371 at end of 2023 → 310 at end of 2025

    Jeni's Splendid Ice Creams

    Not available
    Only one year reported
    Outlet exits (Item 20)

    Dairy Queen Treat franchise

    Not available
    No complete exit records for a year

    Jeni's Splendid Ice Creams

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Dairy Queen Treat franchise

    Not available
    Not in reviewed records

    Jeni's Splendid Ice Creams

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    Dairy Queen Treat franchise

    Not available
    Not in reviewed records

    Jeni's Splendid Ice Creams

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    Dairy Queen Treat franchise

    Not disclosed — no Item 19 financial performance representation

    Jeni's Splendid Ice Creams
    Locations counted not stated in the reviewed record — Repairs and Maintenance top netprofitquartile
    $29,509
    other Repairs and Maintenance top
    2026 FDD · Item 19 · PDF p. 55
    Locations counted not stated in the reviewed record — Repairs and Maintenance upper mid netprofitquartile
    $27,738
    other Repairs and Maintenance upper mid
    2026 FDD · Item 19 · PDF p. 55
    Locations counted not stated in the reviewed record — Repairs and Maintenance lower mid netprofitquartile
    52.4 percent
    other Repairs and Maintenance lower mid
    2026 FDD · Item 19 · PDF p. 55
    +73 more groups in the full report

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Dairy Queen Treat franchise vs Jeni's Splendid Ice Creams: common questions

    Which costs less to open, Dairy Queen Treat franchise or Jeni's Splendid Ice Creams?
    Dairy Queen Treat franchise: $548,700 – $1,595,350 (2026 FDD · Item 7); Jeni's Splendid Ice Creams: $763,000 – $1,064,750 (2026 FDD · Item 7 · PDF p. 21). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Dairy Queen Treat franchise. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    How do Dairy Queen Treat franchise and Jeni's Splendid Ice Creams royalties compare?
    Dairy Queen Treat franchise: 5% (2026 FDD · Item 6 · PDF p. 22); Jeni's Splendid Ice Creams: 5% (2026 FDD · Item 6 · PDF p. 12). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Do Dairy Queen Treat franchise and Jeni's Splendid Ice Creams disclose financial performance (Item 19)?
    Dairy Queen Treat franchise makes no Item 19 financial performance representation; Jeni's Splendid Ice Creams has reviewed Item 19 figures for 76 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

    Keep researching

    Full Dairy Queen Treat franchise report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Full Jeni's Splendid Ice Creams report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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