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    Franchise opportunities compared

    Dogtopia vs Pet Passages

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Dogtopia2026 FDDPet Passages2026 FDD

    Initial investment · Item 7

    Dogtopia

    $664,355

    2026 FDD · Item 7 · PDF p. 21

    Pet Passages

    $91,811 – $567,958

    2026 FDD · Item 7

    Initial franchise fee · Item 5

    Dogtopia

    $899

    2026 FDD · Item 5 · PDF p. 14

    Pet Passages

    Not available

    Royalty · Item 6

    Dogtopia

    7%

    2026 FDD · Item 6 · PDF p. 15

    Pet Passages

    6%

    2026 FDD · Item 6 · PDF p. 17

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • Pet Passages discloses more than one business format, so the investment range spans formats; the full report breaks them out.
    • Item 19 figures cover the location groups each FDD names (Dogtopia: 103, Pet Passages: 27). Different groups are not directly comparable.

    Financial commitment

    Estimated initial investment (Item 7)

    Dogtopia

    $664,355
    ening) $ 3 0,000 to $ 6 0 ,000 As incurred As incurred Suppliers, employees , us & affiliate Total Initial Investment 23 — 664355
    2026 FDD · Item 7 · PDF p. 21

    Pet Passages

    $91,811 – $567,958
    2026 FDD · Item 7
    Standard initial franchise fee (Item 5)

    Dogtopia

    $899
    2026 FDD · Item 5 · PDF p. 14

    Pet Passages

    Not available
    No single standard fee identified
    Royalty (Item 6)

    Dogtopia

    7%
    Royalty Fee — 7
    2026 FDD · Item 6 · PDF p. 15

    Pet Passages

    6%
    Royalty Fees — 6%
    2026 FDD · Item 6 · PDF p. 17
    Brand / advertising fund (Item 6)

    Dogtopia

    3% of may increase to — 3
    eporting period and royalty fee due date upon 30 days’ prior notice. Brand Fund Fee 2 % of Gross Sales
    2026 FDD · Item 6 · PDF p. 15

    Pet Passages

    1%
    Brand Fund Fee — 1% — 1%
    2026 FDD · Item 6 · PDF p. 17

    System scale & health

    Total outlets (Item 20)

    Dogtopia

    266
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 66

    Pet Passages

    3
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 49
    Net outlet change (Item 20)

    Dogtopia

    +22
    Calculated: 244 at end of 2023 → 266 at end of 2025

    Pet Passages

    −13
    Calculated: 16 at end of 2023 → 3 at end of 2025
    Outlet exits (Item 20)

    Dogtopia

    Not available
    No complete exit records for a year

    Pet Passages

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Dogtopia

    2005
    From a verified franchisor listing

    Pet Passages

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    Dogtopia

    Not available
    Not in reviewed records

    Pet Passages

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    Dogtopia
    Locations counted not stated in the reviewed record — All qualifying outlets, $1,500,000+ sales bracket (Table 5)
    2.5 percent
    other Table5 All Sales1.5M+
    2026 FDD · Item 19 · PDF p. 61
    Locations counted not stated in the reviewed record — All qualifying outlets, $0-$900,000 sales bracket (Table 5)
    28.2 percent
    other Table5 All Sales0–900k
    2026 FDD · Item 19 · PDF p. 61
    Locations counted not stated in the reviewed record — All qualifying outlets, All qualifying outlets sales bracket (Table 5)
    134 units
    other Table5 All All
    2026 FDD · Item 19 · PDF p. 61
    +100 more groups in the full report
    Pet Passages
    Franchised (1 locations) — revenue and other measures — Franchisedstore6
    $52,087
    other $52,087 gross revenue increase
    2026 FDD · Item 19 · PDF p. 46
    Franchised (1 locations) — other measures and revenue — Franchisedstore2
    $351,928
    other 2 Population
    2026 FDD · Item 19 · PDF p. 46
    Franchised (1 locations) — revenue and other measures — Franchisedstore4
    $52,259
    other $52,259 gross revenue increase
    2026 FDD · Item 19 · PDF p. 46
    +24 more groups in the full report

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Dogtopia vs Pet Passages: common questions

    Which costs less to open, Dogtopia or Pet Passages?
    Dogtopia: $664,355 (2026 FDD · Item 7 · PDF p. 21); Pet Passages: $91,811 – $567,958 (2026 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Pet Passages. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    How do Dogtopia and Pet Passages royalties compare?
    Dogtopia: 7% (2026 FDD · Item 6 · PDF p. 15); Pet Passages: 6% (2026 FDD · Item 6 · PDF p. 17). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Which has more locations, Dogtopia or Pet Passages?
    Dogtopia: 266 (2026 FDD · Item 20 · PDF p. 66); Pet Passages: 3 (2026 FDD · Item 20 · PDF p. 49). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Dogtopia and Pet Passages disclose financial performance (Item 19)?
    Dogtopia has reviewed Item 19 figures for 103 location groups; Pet Passages has reviewed Item 19 figures for 27 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

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    Full Dogtopia report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Full Pet Passages report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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