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    Franchise opportunities compared

    ERA vs HomeLife

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    ERA2026 FDDHHomeLife2025 FDD

    Initial investment · Item 7

    ERA

    $34,470 – $454,200

    2026 FDD · Item 7

    HomeLife

    $18,600 – $195,000

    2025 FDD · Item 7

    Initial franchise fee · Item 5

    ERA

    $25,000

    2026 FDD · Item 5 · PDF p. 31

    HomeLife

    Not available

    Royalty · Item 6

    ERA

    6%

    2026 FDD · Item 6 · PDF p. 31

    HomeLife

    4%

    2025 FDD · Item 6 · PDF p. 16

    Before you compare

    • ERA figures come from its 2026 FDD and HomeLife figures from its 2025 FDD, so the years differ.
    • ERA and HomeLife disclose more than one business format, so the investment range spans formats; the full report breaks them out.
    • Only neither brand has reviewed Item 19 figures here.

    Financial commitment

    Estimated initial investment (Item 7)

    ERA

    $34,470 – $454,200
    2026 FDD · Item 7

    HomeLife

    $18,600 – $195,000
    2025 FDD · Item 7
    Standard initial franchise fee (Item 5)

    ERA

    $25,000
    2026 FDD · Item 5 · PDF p. 31

    HomeLife

    Not available
    No single standard fee identified
    Royalty (Item 6)

    ERA

    6%
    Royalty fee
    2026 FDD · Item 6 · PDF p. 31

    HomeLife

    4%
    Royalty fee — Percentage Fee Option: 4% through the first $1,000,000 gross revenue; 1% above that
    2025 FDD · Item 6 · PDF p. 16
    Brand / advertising fund (Item 6)

    ERA

    Not available
    No reviewed brand or advertising fund fee

    HomeLife

    1%
    National Advertising and Promotional Fund — Percentage Fee Option: 1% through the first $1,000,000 gross revenue — 1%
    2025 FDD · Item 6 · PDF p. 16

    System scale & health

    Total outlets (Item 20)

    ERA

    434
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 74

    HomeLife

    5
    Outlets at end of 2024
    2025 FDD · Item 20 · PDF p. 52
    Net outlet change (Item 20)

    ERA

    −30
    Calculated: 464 at end of 2023 → 434 at end of 2025

    HomeLife

    +1
    Calculated: 4 at end of 2022 → 5 at end of 2024
    Outlet exits (Item 20)

    ERA

    Not available
    No complete exit records for a year

    HomeLife

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    ERA

    Not available
    Not in reviewed records

    HomeLife

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    ERA

    Not available
    Not in reviewed records

    HomeLife

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    ERA

    Not disclosed — no Item 19 financial performance representation

    HHomeLife

    No reviewed Item 19 figures

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    ERA vs HomeLife: common questions

    Which costs less to open, ERA or HomeLife?
    ERA: $34,470 – $454,200 (2026 FDD · Item 7); HomeLife: $18,600 – $195,000 (2025 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for HomeLife. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    How do ERA and HomeLife royalties compare?
    ERA: 6% (2026 FDD · Item 6 · PDF p. 31); HomeLife: 4% (2025 FDD · Item 6 · PDF p. 16). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Which has more locations, ERA or HomeLife?
    ERA: 434 (2026 FDD · Item 20 · PDF p. 74); HomeLife: 5 (2025 FDD · Item 20 · PDF p. 52). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do ERA and HomeLife disclose financial performance (Item 19)?
    ERA makes no Item 19 financial performance representation; HomeLife has no reviewed Item 19 figures on file. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

    Keep researching

    Full ERA report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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    Full HomeLife report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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