Franchise opportunities compared
Gorilla vs Stanley Steemer Carpet Cleaner
Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.
Before you compare
- Both sets of figures come from 2026 FDDs.
- Gorilla and Stanley Steemer Carpet Cleaner disclose more than one business format, so the investment range spans formats; the full report breaks them out.
- Item 19 figures cover the location groups each FDD names (Gorilla: 4, Stanley Steemer Carpet Cleaner: 2). Different groups are not directly comparable.
| Disclosure |  Gorilla | SSStanley Steemer Carpet Cleaner |
|---|---|---|
| Financial commitment | ||
| Estimated initial investment (Item 7) | $128,950 – $214,500 2026 FDD · Item 7 | $83,000 – $509,745 2026 FDD · Item 7 |
| Standard initial franchise fee (Item 5) | Not available No single standard fee identified | $10,000 2026 FDD · Item 5 · PDF p. 11 |
| Royalty (Item 6) | $6.00 Royalty rate below threshold 2026 FDD · Item 6 · PDF p. 10 | 3% · percentage of Gross Sales; 7% from Core Business and 3% from Related Business Monthly Royalty 2026 FDD · Item 6 · PDF p. 13 |
| Brand / advertising fund (Item 6) | $15,000 Marketing and blitzing assistance fee 2026 FDD · Item 6 · PDF p. 10 | 0% of percentage of monthly gross sales National Advertising Fee 2026 FDD · Item 6 · PDF p. 13 |
| System scale & health | ||
| Total outlets (Item 20) | 1 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 41 | 264 Outlets at end of 2025 2026 FDD · Item 20 · PDF p. 77 |
| Net outlet change (Item 20) | +0 Calculated: 1 at end of 2023 → 1 at end of 2025 | −5 Calculated: 269 at end of 2023 → 264 at end of 2025 |
| Outlet exits (Item 20) | Not available No complete exit records for a year | Not available No complete exit records for a year |
| Franchising since (Item 1) | Not available Not in reviewed records | 1972 2026 FDD · Item 1 · PDF p. 10 |
| Franchisor founded (Item 1) | Not available Not in reviewed records | 1972 2026 FDD · Item 1 · PDF p. 10 |
| Performance (Item 19) | ||
| Financial performance (Item 19), by location group | Locations counted not stated in the reviewed record — Canadian franchise system 51 percent other System revenue percent increase 2022 · 2026 FDD · Item 19 · PDF p. 39 Locations counted not stated in the reviewed record — Canadian-based franchisees open and operating for the full 2024 calendar year 9 franchisees other At/above average count · 2026 FDD · Item 19 · PDF p. 36 Locations counted not stated in the reviewed record — Canadian multi-unit franchisees each owning two territories and reporting combi… 2 CAD other Multi-unit Number of franchisees · 2026 FDD · Item 19 · PDF p. 37 +1 more groups in the full report | Franchised (208 locations) — revenue — Two hundred eight (208) Stanley Steemer franchisees were in operation during al… $1,742,025 other Gross sales · 2026 FDD · Item 19 · PDF p. 74 Franchised (208 locations) — revenue — Nationwide franchisees in operation during all of 2025 $43,724 other Gross sales · 2026 FDD · Item 19 · PDF p. 74 |
Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.