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    Franchise opportunities compared

    Gorilla vs Martinizing

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Gorilla2026 FDDMartinizing2026 FDD

    Initial investment · Item 7

    Gorilla

    $128,950 – $214,500

    2026 FDD · Item 7

    Martinizing

    $40,900 – $796,742

    2026 FDD · Item 7

    Initial franchise fee · Item 5

    Gorilla

    Not available

    Martinizing

    Not available

    Royalty · Item 6

    Gorilla

    $500,000

    2026 FDD · Item 6 · PDF p. 10

    Martinizing

    6%

    2026 FDD · Item 6 · PDF p. 15

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • Gorilla and Martinizing disclose more than one business format, so the investment range spans formats; the full report breaks them out.
    • Only Gorilla has reviewed Item 19 figures here.

    Financial commitment

    Estimated initial investment (Item 7)

    Gorilla

    $128,950 – $214,500
    2026 FDD · Item 7

    Martinizing

    $40,900 – $796,742
    2026 FDD · Item 7
    Standard initial franchise fee (Item 5)

    Gorilla

    Not available
    No single standard fee identified

    Martinizing

    Not available
    No single standard fee identified
    Royalty (Item 6)

    Gorilla

    $500,000
    Royalty sales threshold
    2026 FDD · Item 6 · PDF p. 10

    Martinizing

    6%
    Royalty
    2026 FDD · Item 6 · PDF p. 15
    Brand / advertising fund (Item 6)

    Gorilla

    $15,000
    Marketing and blitzing assistance fee
    2026 FDD · Item 6 · PDF p. 10

    Martinizing

    2%
    Regional/national marketing brand development fee — 2%
    2026 FDD · Item 6 · PDF p. 15

    System scale & health

    Total outlets (Item 20)

    Gorilla

    1
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 41

    Martinizing

    153
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 47
    Net outlet change (Item 20)

    Gorilla

    +0
    Calculated: 1 at end of 2023 → 1 at end of 2025

    Martinizing

    −10
    Calculated: 163 at end of 2023 → 153 at end of 2025
    Outlet exits (Item 20)

    Gorilla

    Not available
    No complete exit records for a year

    Martinizing

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Gorilla

    Not available
    Not in reviewed records

    Martinizing

    1949
    From a verified franchisor listing
    Franchisor founded (Item 1)

    Gorilla

    Not available
    Not in reviewed records

    Martinizing

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    Gorilla
    Locations counted not stated in the reviewed record — Canadian franchise system
    51 percent
    other System revenue percent increase 2022
    2026 FDD · Item 19 · PDF p. 39
    Locations counted not stated in the reviewed record — Canadian-based franchisees open and operating for the full 2024 calendar year
    9 franchisees
    other At/above average count
    2026 FDD · Item 19 · PDF p. 36
    Locations counted not stated in the reviewed record — Canadian multi-unit franchisees each owning two territories and reporting combi…
    2 CAD
    other Multi-unit Number of franchisees
    2026 FDD · Item 19 · PDF p. 37
    +1 more groups in the full report
    Martinizing

    No reviewed Item 19 figures

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Gorilla vs Martinizing: common questions

    Which costs less to open, Gorilla or Martinizing?
    Gorilla: $128,950 – $214,500 (2026 FDD · Item 7); Martinizing: $40,900 – $796,742 (2026 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Martinizing. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    How do Gorilla and Martinizing royalties compare?
    Gorilla: $500,000 (2026 FDD · Item 6 · PDF p. 10); Martinizing: 6% (2026 FDD · Item 6 · PDF p. 15). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Which has more locations, Gorilla or Martinizing?
    Gorilla: 1 (2026 FDD · Item 20 · PDF p. 41); Martinizing: 153 (2026 FDD · Item 20 · PDF p. 47). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Gorilla and Martinizing disclose financial performance (Item 19)?
    Gorilla has reviewed Item 19 figures for 4 location groups; Martinizing has no reviewed Item 19 figures on file. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

    Keep researching

    Full Gorilla report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Full Martinizing report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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