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    Franchise opportunities compared

    Hand and Stone Massage and Facial Spa vs Idolize Brows & Beauty

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    HAHand and Stone Massage and Facial Spa2026 FDDIdolize Brows & Beauty2023 FDD

    Initial investment · Item 7

    Hand and Stone Massage and Facial Spa

    $320,891 – $2,549,187

    2026 FDD · Item 7

    Idolize Brows & Beauty

    $381,904

    2023 FDD · Item 7 · PDF p. 17

    Initial franchise fee · Item 5

    Hand and Stone Massage and Facial Spa

    $49,500

    2026 FDD · Item 5 · PDF p. 14

    Idolize Brows & Beauty

    Not available

    Royalty · Item 6

    Hand and Stone Massage and Facial Spa

    6% · % Gross Sales

    2026 FDD · Item 6 · PDF p. 15

    Idolize Brows & Beauty

    6%

    2023 FDD · Item 6 · PDF p. 11

    Before you compare

    • Hand and Stone Massage and Facial Spa figures come from its 2026 FDD and Idolize Brows & Beauty figures from its 2023 FDD, so the years differ.
    • Hand and Stone Massage and Facial Spa discloses more than one business format, so the investment range spans formats; the full report breaks them out.
    • Item 19 figures cover the location groups each FDD names (Hand and Stone Massage and Facial Spa: 117, Idolize Brows & Beauty: 4). Different groups are not directly comparable.

    Financial commitment

    Estimated initial investment (Item 7)

    Hand and Stone Massage and Facial Spa

    $320,891 – $2,549,187
    2026 FDD · Item 7

    Idolize Brows & Beauty

    $381,904
    Total Initial Investment: $381,904–$462,303
    2023 FDD · Item 7 · PDF p. 17
    Standard initial franchise fee (Item 5)

    Hand and Stone Massage and Facial Spa

    $49,500
    2026 FDD · Item 5 · PDF p. 14

    Idolize Brows & Beauty

    Not available
    No single standard fee identified
    Royalty (Item 6)

    Hand and Stone Massage and Facial Spa

    6% · % Gross Sales
    Royalty fee
    2026 FDD · Item 6 · PDF p. 15

    Idolize Brows & Beauty

    6%
    Royalty: 6% of Gross Sales
    2023 FDD · Item 6 · PDF p. 11
    Brand / advertising fund (Item 6)

    Hand and Stone Massage and Facial Spa

    2% of % gross sales
    Maximum marketing fund contribution
    2026 FDD · Item 6 · PDF p. 15

    Idolize Brows & Beauty

    1%
    Brand Fund Contribution: 1% of Gross Sales — 1%
    2023 FDD · Item 6 · PDF p. 12

    System scale & health

    Total outlets (Item 20)

    Hand and Stone Massage and Facial Spa

    15
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 68

    Idolize Brows & Beauty

    11
    Outlets at end of 2022
    2023 FDD · Item 20 · PDF p. 59
    Net outlet change (Item 20)

    Hand and Stone Massage and Facial Spa

    −527
    Calculated: 542 at end of 2023 → 15 at end of 2025

    Idolize Brows & Beauty

    +2
    Calculated: 9 at end of 2020 → 11 at end of 2022
    Outlet exits (Item 20)

    Hand and Stone Massage and Facial Spa

    Not available
    No complete exit records for a year

    Idolize Brows & Beauty

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Hand and Stone Massage and Facial Spa

    Not available
    Not in reviewed records

    Idolize Brows & Beauty

    2017
    From a verified franchisor listing
    Franchisor founded (Item 1)

    Hand and Stone Massage and Facial Spa

    Not available
    Not in reviewed records

    Idolize Brows & Beauty

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    HAHand and Stone Massage and Facial Spa
    Locations counted not stated in the reviewed record — Corporate Spas open 12 months or more; third 25% quartile, 2025
    $2,081,525
    other Gross Sales
    2026 FDD · Item 19 · PDF p. 56
    Locations counted not stated in the reviewed record — Franchised Outlets excluded from Table #6b in the third 25% gross-sales quartile
    $1,014,552
    other Excluded franchise gross sales average
    2026 FDD · Item 19 · PDF p. 66
    Locations counted not stated in the reviewed record — Franchised Outlets open 12 months or more; top 25% quartile, 2025
    $2,277,452
    other Gross Sales
    2026 FDD · Item 19 · PDF p. 56
    +114 more groups in the full report
    Idolize Brows & Beauty
    Locations counted not stated in the reviewed record — Two included franchised spas, one in Raleigh and one in Charlotte, for 2022.
    $165,398
    other Franchised Spas
    2023 FDD · Item 19 · PDF p. 56
    Locations counted not stated in the reviewed record — Two included franchised spas (Raleigh and Charlotte), 2022 transactions.
    17,595 transactions
    other Franchised Spas
    2023 FDD · Item 19 · PDF p. 57
    Locations counted not stated in the reviewed record — Three representative affiliate-owned spas (Spa 3, Spa 4, and Spa 5), 2022.
    $158,371
    other Affiliate-Owned Spas
    2023 FDD · Item 19 · PDF p. 55
    +1 more groups in the full report

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Hand and Stone Massage and Facial Spa vs Idolize Brows & Beauty: common questions

    Which costs less to open, Hand and Stone Massage and Facial Spa or Idolize Brows & Beauty?
    Hand and Stone Massage and Facial Spa: $320,891 – $2,549,187 (2026 FDD · Item 7); Idolize Brows & Beauty: $381,904 (2023 FDD · Item 7 · PDF p. 17). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Hand and Stone Massage and Facial Spa. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    How do Hand and Stone Massage and Facial Spa and Idolize Brows & Beauty royalties compare?
    Hand and Stone Massage and Facial Spa: 6% · % Gross Sales (2026 FDD · Item 6 · PDF p. 15); Idolize Brows & Beauty: 6% (2023 FDD · Item 6 · PDF p. 11). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Which has more locations, Hand and Stone Massage and Facial Spa or Idolize Brows & Beauty?
    Hand and Stone Massage and Facial Spa: 15 (2026 FDD · Item 20 · PDF p. 68); Idolize Brows & Beauty: 11 (2023 FDD · Item 20 · PDF p. 59). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do Hand and Stone Massage and Facial Spa and Idolize Brows & Beauty disclose financial performance (Item 19)?
    Hand and Stone Massage and Facial Spa has reviewed Item 19 figures for 117 location groups; Idolize Brows & Beauty has reviewed Item 19 figures for 4 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

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    Full Hand and Stone Massage and Facial Spa report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Full Idolize Brows & Beauty report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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