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    Franchise opportunities compared

    HomeSmart vs Keller Williams Realty

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    HomeSmart2026 FDDKeller Williams Realty2026 FDD

    Initial investment · Item 7

    HomeSmart

    $65,500 – $205,000

    2026 FDD · Item 7

    Keller Williams Realty

    $29,600 – $424,645

    2026 FDD · Item 7

    Initial franchise fee · Item 5

    HomeSmart

    Not available

    Keller Williams Realty

    $35,000

    2026 FDD · Item 5 · PDF p. 26

    Royalty · Item 6

    HomeSmart

    $12

    2026 FDD · Item 6 · PDF p. 10

    Keller Williams Realty

    2%

    2026 FDD · Item 6 · PDF p. 29

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • HomeSmart and Keller Williams Realty disclose more than one business format, so the investment range spans formats; the full report breaks them out.
    • Only neither brand has reviewed Item 19 figures here.

    Financial commitment

    Estimated initial investment (Item 7)

    HomeSmart

    $65,500 – $205,000
    2026 FDD · Item 7

    Keller Williams Realty

    $29,600 – $424,645
    2026 FDD · Item 7
    Standard initial franchise fee (Item 5)

    HomeSmart

    Not available
    No single standard fee identified

    Keller Williams Realty

    $35,000
    2026 FDD · Item 5 · PDF p. 26
    Royalty (Item 6)

    HomeSmart

    $12
    Royalty fee per agent per month
    2026 FDD · Item 6 · PDF p. 10

    Keller Williams Realty

    2%
    Holdover Fee additional royalty rate
    2026 FDD · Item 6 · PDF p. 29
    Brand / advertising fund (Item 6)

    HomeSmart

    4%
    Franchise Marketing Accrual Fund contribution rate — 4%
    2026 FDD · Item 6 · PDF p. 10

    Keller Williams Realty

    Not available
    No reviewed brand or advertising fund fee

    System scale & health

    Total outlets (Item 20)

    HomeSmart

    258
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 42

    Keller Williams Realty

    482
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 93
    Net outlet change (Item 20)

    HomeSmart

    +13
    Calculated: 245 at end of 2023 → 258 at end of 2025

    Keller Williams Realty

    +482
    Calculated: 0 at end of 2022 → 482 at end of 2025
    Outlet exits (Item 20)

    HomeSmart

    Not available
    No complete exit records for a year

    Keller Williams Realty

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    HomeSmart

    Not available
    Not in reviewed records

    Keller Williams Realty

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    HomeSmart

    Not available
    Not in reviewed records

    Keller Williams Realty

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    HomeSmart

    Not disclosed — no Item 19 financial performance representation

    Keller Williams Realty

    Not disclosed — no Item 19 financial performance representation

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    HomeSmart vs Keller Williams Realty: common questions

    Which costs less to open, HomeSmart or Keller Williams Realty?
    HomeSmart: $65,500 – $205,000 (2026 FDD · Item 7); Keller Williams Realty: $29,600 – $424,645 (2026 FDD · Item 7). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Keller Williams Realty. At least one range spans several business formats. Estimates are not quotes, and the FDD years may differ.
    How do HomeSmart and Keller Williams Realty royalties compare?
    HomeSmart: $12 (2026 FDD · Item 6 · PDF p. 10); Keller Williams Realty: 2% (2026 FDD · Item 6 · PDF p. 29). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Which has more locations, HomeSmart or Keller Williams Realty?
    HomeSmart: 258 (2026 FDD · Item 20 · PDF p. 42); Keller Williams Realty: 482 (2026 FDD · Item 20 · PDF p. 93). Total outlets from Item 20. Outlet counts do not indicate territory availability or franchisee results.
    Do HomeSmart and Keller Williams Realty disclose financial performance (Item 19)?
    HomeSmart makes no Item 19 financial performance representation; Keller Williams Realty makes no Item 19 financial performance representation. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

    Keep researching

    Full HomeSmart report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Full Keller Williams Realty report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

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