Franopolis
    vsMB

    Franchise opportunities compared

    Kekes Breakfast Cafe vs Mr Brews Taphouse

    Reviewed figures from each brand's Franchise Disclosure Document (FDD), side by side. Each figure carries its FDD year and page. This is not a ranking or recommendation, and the two FDDs may cover different years and location groups.

    Kekes Breakfast Cafe2026 FDDMBMr Brews Taphouse2026 FDD

    Initial investment · Item 7

    Kekes Breakfast Cafe

    $638,425 – $1,938,813

    2026 FDD · Item 7 · PDF p. 24

    Mr Brews Taphouse

    $501,500 – $962,000

    2026 FDD · Item 7 · PDF p. 15

    Initial franchise fee · Item 5

    Kekes Breakfast Cafe

    $30,000

    2026 FDD · Item 5 · PDF p. 16

    Mr Brews Taphouse

    Not available

    Royalty · Item 6

    Kekes Breakfast Cafe

    5% · or the next business day if Wednesday is not a business day), calculated on the previous week ending Wednesday.

    2026 FDD · Item 6 · PDF p. 17

    Mr Brews Taphouse

    $575

    2026 FDD · Item 6 · PDF p. 11

    Before you compare

    • Both sets of figures come from 2026 FDDs.
    • Item 19 figures cover the location groups each FDD names (Kekes Breakfast Cafe: 4, Mr Brews Taphouse: 2). Different groups are not directly comparable.

    Financial commitment

    Estimated initial investment (Item 7)

    Kekes Breakfast Cafe

    $638,425 – $1,938,813
    Total estimated initial investment: $638,425 to $1,938,813.
    2026 FDD · Item 7 · PDF p. 24

    Mr Brews Taphouse

    $501,500 – $962,000
    Total (14) — $501500
    2026 FDD · Item 7 · PDF p. 15
    Standard initial franchise fee (Item 5)

    Kekes Breakfast Cafe

    $30,000
    2026 FDD · Item 5 · PDF p. 16

    Mr Brews Taphouse

    Not available
    No single standard fee identified
    Royalty (Item 6)

    Kekes Breakfast Cafe

    5% · or the next business day if Wednesday is not a business day), calculated on the previous week ending Wednesday.
    Royalty Fee: 5% to 5.5% of Gross Sales, payable weekly on Wednesday
    2026 FDD · Item 6 · PDF p. 17

    Mr Brews Taphouse

    $575
    Royalty Fees — $575
    2026 FDD · Item 6 · PDF p. 11
    Brand / advertising fund (Item 6)

    Kekes Breakfast Cafe

    $7,500
    d Opening Marketing Advertising We reserve the right to require you to give us up to — 7500
    2026 FDD · Item 6 · PDF p. 16

    Mr Brews Taphouse

    1%
    Marketing Fund Fees — 1% — 1%
    2026 FDD · Item 6 · PDF p. 11

    System scale & health

    Total outlets (Item 20)

    Kekes Breakfast Cafe

    Not available
    No reviewed outlet counts

    Mr Brews Taphouse

    11
    Outlets at end of 2025
    2026 FDD · Item 20 · PDF p. 38
    Net outlet change (Item 20)

    Kekes Breakfast Cafe

    Not available
    Only one year reported

    Mr Brews Taphouse

    −1
    Calculated: 12 at end of 2023 → 11 at end of 2025
    Outlet exits (Item 20)

    Kekes Breakfast Cafe

    Not available
    No complete exit records for a year

    Mr Brews Taphouse

    Not available
    No complete exit records for a year
    Franchising since (Item 1)

    Kekes Breakfast Cafe

    Not available
    Not in reviewed records

    Mr Brews Taphouse

    Not available
    Not in reviewed records
    Franchisor founded (Item 1)

    Kekes Breakfast Cafe

    Not available
    Not in reviewed records

    Mr Brews Taphouse

    Not available
    Not in reviewed records

    Financial performance (Item 19), by location group

    Kekes Breakfast Cafe
    Locations counted not stated in the reviewed record — Franchised restaurants reporting full-year iLumen sales — Top half
    $554,447
    other Food dollars
    2026 FDD · Item 19 · PDF p. 59
    Locations counted not stated in the reviewed record — Franchised restaurants reporting full-year iLumen sales — Bottom half
    19.3 percent
    other EBITDA before Royalties, Advertising, Occupancy Cost and Management Fees percentofsales
    2026 FDD · Item 19 · PDF p. 60
    Locations counted not stated in the reviewed record — Franchised restaurants reporting full-year iLumen sales
    52 percent
    other Met/exceeded average share
    2026 FDD · Item 19 · PDF p. 60
    +1 more groups in the full report
    MBMr Brews Taphouse
    Locations counted not stated in the reviewed record — One affiliate-owned Wisconsin restaurant
    $964,527
    other Affiliate-owned net sales
    2026 FDD · Item 19 · PDF p. 37
    Locations counted not stated in the reviewed record — Eight franchised restaurants operating full year
    $1,497,366
    other High net sales
    2026 FDD · Item 19 · PDF p. 37

    Item 19 groups are shown separately and never combined. Revenue or sales figures are not profit. Net outlet change and turnover are Franopolis calculations from the disclosed counts; turnover is a count-based rate, not a measure of owner earnings.

    Kekes Breakfast Cafe vs Mr Brews Taphouse: common questions

    Which costs less to open, Kekes Breakfast Cafe or Mr Brews Taphouse?
    Kekes Breakfast Cafe: $638,425 – $1,938,813 (2026 FDD · Item 7 · PDF p. 24); Mr Brews Taphouse: $501,500 – $962,000 (2026 FDD · Item 7 · PDF p. 15). These are each franchisor's Item 7 estimated initial investment. The low end of the disclosed estimate is lower for Mr Brews Taphouse. Estimates are not quotes, and the FDD years may differ.
    How do Kekes Breakfast Cafe and Mr Brews Taphouse royalties compare?
    Kekes Breakfast Cafe: 5% · or the next business day if Wednesday is not a business day), calculated on the previous week ending Wednesday. (2026 FDD · Item 6 · PDF p. 17); Mr Brews Taphouse: $575 (2026 FDD · Item 6 · PDF p. 11). Royalties as disclosed in Item 6; other recurring fees are listed separately.
    Do Kekes Breakfast Cafe and Mr Brews Taphouse disclose financial performance (Item 19)?
    Kekes Breakfast Cafe has reviewed Item 19 figures for 4 location groups; Mr Brews Taphouse has reviewed Item 19 figures for 2 location groups. Different location groups are not directly comparable, and revenue is not profit.

    Answers restate the reviewed figures above. Not a ranking or recommendation.

    How Franopolis reviews FDD figures

    Keep researching

    Full Kekes Breakfast Cafe report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    MB

    Full Mr Brews Taphouse report

    Every reviewed fee, Item 19 group, outlet table and territory disclosure

    Compare Kekes Breakfast Cafe with

    Compare Mr Brews Taphouse with

    Add a third brand

    Compare up to four side by side

    Explore by brand

    Filter every published report

    FDD glossary

    Plain-language meaning of each Item